Leanne Bayston

Victoria Gate Public Consultation 2013

Transcript

1. Public consultation 2013
2. What is the Victoria Gate project?
3. What is it? Phase 1: -  £130m regeneration development in the Eastgate area of Leeds -  Anchored by a 24,000m2 John Lewis -  Victoria Gate, formally known as Eastgate Quarters, will continue Leeds’ aspirational retail offer, currently lead by Victoria Quarter -  30 retail units, up to six restaurants & cafes and a large casino in Victoria Gate -  Multi-storey car park for up to 800 cars
4. Images courtesy of Hammerson & ACME.
5. Images courtesy of Hammerson & ACME.
6. Images courtesy of Hammerson & ACME.
7. Images courtesy of Hammerson & ACME.
8. Images courtesy of Hammerson & ACME.
9. Public consultation.
10. Public consultation. -  An event to gain feedback on plans and images before detailed planning application submitted -  Created a buzz a month before the event to raise awareness in plenty of time -  As well as media interviews with key media we had several announcements in the run up to the event which all mentioned the public consultation
11. Architect announcement.
12. Public consultation announcement.
13. New name change.
14. New image release.
15. Public consultation cont. -  Worked with PPS to invite key stakeholders; businesses, MPs and market traders -  Designed leaflets, questionnaires and printed panels -  Notice in the Yorkshire Post and banner ads on the Yorkshire Post online -  Launched Twitter and Facebook
16. Launch day. -  Launched on Wednesday in Kirkgate Market exclusively to market traders -  Invited Rod McPhee from YEP so could do piece for his Thursday column
18. Public launch. -  Opened to public and media in the VQ Thursday to Saturday -  Began tweeting and updating Facebook -  Radio Aire interview and Yorkshire Evening Post vox pop interviews
19. Key stats. -  Almost 3,500 visitors over the four days -  55 pieces of media coverage with 30 direct mentions of the public consultation -  Opportunities to see – over 5.5m -  More than 100 Twitter followers within 24 hours -  More than 100 likes within 12 hours on Facebook -  Over the four days 115 tweets discussed the public consultation -  A quarter of attendees heard about the public consultation through the media – one fifth at the event itself by walking past and almost fifth ticked other – the media coverage definitely helped to drive people to the event -  More than 3,000 unique visitors to the website over the public consultation period