Treatwell — the business and the app

Story of Treatwell's business and our mobile strategy, our old app, rewriting project and future goals for the app. We are hiring: https://www.treatwell.com/tech/

1. The business and the app Jonas Lekevicius · Head of Product Design · 2018
2. 1. What does Treatwell do? 2. Story of our app 3. Lessons learned
3. The brighter way
 to book beauty
4. Building world’s leading hair and beauty marketplace
5. 11 markets 25 000+ venues
6. 11 markets 25 000+ venues
7. Move. 
 industry. 
 online.
13. Connect
14. Mobile is important
15. 60% bookings are made on app and mobile web 42% booked just 24 hours before appointment 2.5x higher conversion rate on app 50% more rebooking for app users
16. The app
 and how we got here
22. +
29. Never rewrite from scratch,
 they say.
31. Protocol-oriented
32. Protocol-oriented MVVM
33. Protocol-oriented MVVM Typed, testable
 API Models
34. Protocol-oriented MVVM Typed, testable
 API Models Our custom
 Router
35. Protocol-oriented MVVM Typed, testable
 API Models Our custom
 Router Small
 Storyboards
36. Protocol-oriented MVVM Typed, testable
 API Models Our custom
 Router Small
 Storyboards All-new
 design
37. Lessons
 learned
38. Rebuilding API and app simultaneously
39. Rebuilding API and app simultaneously
40. Rebuilding API and app simultaneously
41. A bit too many 3rd party dependencies
42. A bit too many 3rd party dependencies
43. A bit too many 3rd party dependencies
44. Where to
 next?
45. Functional UI with LayoutKit and ReSwift
46. AB testing and 
 insights-driven design
47. AND YES OF COURSE WE ARE HIRING
48. Thank you! Meet me, Viktoras, Dee, Colin, Lucinda here
 or dee@treatwell.com techAtTreatwell treatwell