Treatwell — the business and the app

Treatwell — the business and the app

Story of Treatwell's business and our mobile strategy, our old app, rewriting project and future goals for the app. We are hiring: https://www.treatwell.com/tech/

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Jonas Lekevicius

April 10, 2018
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Transcript

  1. The business and the app Jonas Lekevicius · Head of

    Product Design · 2018
  2. 1. What does Treatwell do? 2. Story of our app

    3. Lessons learned
  3. The brighter way
 to book beauty

  4. Building world’s leading hair and beauty marketplace

  5. 11 markets 25 000+ venues

  6. 11 markets 25 000+ venues

  7. Move. 
 industry. 
 online.

  8. None
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  13. Connect

  14. Mobile is important

  15. 60% bookings are made on app and mobile web 42%

    booked just 24 hours before appointment 2.5x higher conversion rate on app 50% more rebooking for app users
  16. The app
 and how we got here

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  22. +

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  29. Never rewrite from scratch,
 they say.

  30. None
  31. Protocol-oriented

  32. Protocol-oriented MVVM

  33. Protocol-oriented MVVM Typed, testable
 API Models

  34. Protocol-oriented MVVM Typed, testable
 API Models Our custom
 Router

  35. Protocol-oriented MVVM Typed, testable
 API Models Our custom
 Router Small


    Storyboards
  36. Protocol-oriented MVVM Typed, testable
 API Models Our custom
 Router Small


    Storyboards All-new
 design
  37. Lessons
 learned

  38. Rebuilding API and app simultaneously

  39. Rebuilding API and app simultaneously

  40. Rebuilding API and app simultaneously

  41. A bit too many 3rd party dependencies

  42. A bit too many 3rd party dependencies

  43. A bit too many 3rd party dependencies

  44. Where to
 next?

  45. Functional UI with LayoutKit and ReSwift

  46. AB testing and 
 insights-driven design

  47. AND YES OF COURSE WE ARE HIRING

  48. Thank you! Meet me, Viktoras, Dee, Colin, Lucinda here
 or

    dee@treatwell.com techAtTreatwell treatwell