Treatwell — the business and the app

Story of Treatwell's business and our mobile strategy, our old app, rewriting project and future goals for the app. We are hiring: https://www.treatwell.com/tech/

Transcript

1. The business
   and the app
   Jonas Lekevicius · Head of Product Design · 2018
   

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2. 1. What does Treatwell do?
   2. Story of our app
   3. Lessons learned
   

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3. The brighter way

   to book beauty
   

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4. Building world’s leading
   hair and beauty marketplace
   

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5. 11
   markets
   25 000+
   venues
   

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6. 11
   markets
   25 000+
   venues
   

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7. Move. 

   industry. 

   online.
   

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13. Connect
    

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14. Mobile is
    important
    

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15. 60%
    bookings are
    made on app
    and mobile web
    42%
    booked just 24
    hours before
    appointment
    2.5x
    higher
    conversion rate
    on app
    50%
    more rebooking
    for app users
    

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16. The app

    and how we got here
    

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22. +
    

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29. Never rewrite from scratch,

    they say.
    

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31. Protocol-oriented
    

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32. Protocol-oriented
    MVVM
    

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33. Protocol-oriented
    MVVM
    Typed, testable

    API Models
    

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34. Protocol-oriented
    MVVM
    Typed, testable

    API Models
    Our custom

    Router
    

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35. Protocol-oriented
    MVVM
    Typed, testable

    API Models
    Our custom

    Router
    Small

    Storyboards
    

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36. Protocol-oriented
    MVVM
    Typed, testable

    API Models
    Our custom

    Router
    Small

    Storyboards
    All-new

    design
    

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37. Lessons

    learned
    

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38. Rebuilding API and
    app simultaneously
    

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39. Rebuilding API and
    app simultaneously
    

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40. Rebuilding API and
    app simultaneously
    

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41. A bit too many 3rd
    party dependencies
    

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42. A bit too many 3rd
    party dependencies
    

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43. A bit too many 3rd
    party dependencies
    

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44. Where to

    next?
    

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45. Functional UI with
    LayoutKit and ReSwift
    

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46. AB testing and 

    insights-driven design
    

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47. AND YES OF COURSE
    WE ARE HIRING
    

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48. Thank you!
    Meet me, Viktoras, Dee, Colin, Lucinda here

    or dee@treatwell.com
    techAtTreatwell treatwell
    

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