Ng Deck

Transcript

2. OVERVIEW
3. OVERVIEW • Newsgrape combines blogs & news using high-end semantic analysis ◦ Giving readers the big picture from high quality news straight down to single opinion blogs, semantically choosen and tailored to the opinions and articles you are reading ◦ Offering bloggers an easy method to monetize quality content ◦ Providing newspapers with a stable and high quality traffic source for their media products OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
4. OVERVIEW • The FAIR-SHARE-PROGRAM offers Bloggers up to 75% of the revenue generated with their articles ◦ Larger share than e.g.: Google Adsense ◦ No AdWords implementation for Bloggers anymore ◦ Global AD-Network ◦ More revenue due to more traffic OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
5. HOME OVERVIEW BIG PICTURE MARKET BLOGGERS FINANCES
6. EXTERNAL NEWS PAGE OVERVIEW BIG PICTURE MARKET BLOGGERS FINANCES
7. BLOG ARTICLE OVERVIEW BIG PICTURE MARKET BLOGGERS FINANCES
8. THE BIG PICTURE
9. NEWS vs BLOGS BLOG Articles + often personally closer involved into situations e.g. tabulahgaza.com + blog authors often have professional connections to the subject in question + a closer and more subjective view on certain news - often less objective - hard to find, lost in the depth of the web NEWS Articles + better & faster overview about what's happening + higher quality standard than blogs + more objective - often only modificated press agency releases - less diversified opinions (mainstream) - sometimes holding informations back (gatekeeper function) OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
10. GET THE BEST OF BOTH WORLDS OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
11. DIVE DEEP EXTENDED INFORMATION BASIC INFORMATION ONLY KEEPS YOU IN THE LOOP RSS FEEDS NEWSPAPERS PROVIDE YOU MORE INSIGHT, BUT STILL, MOST OF THEM DON'T BRING YOU THE BIG PICTURE AND YOU READ ON AVERAGE ONLY 10%-15% OF IT'S ARTICLES! SO YOU END UP AT GOOGLE & WIKIPEDIA, SEARCHING FOR THE INFORMATION YOU WANT TO READ, AGAIN! THE BIG PICTURE B I G P I C T U R E OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
12. SEMANTIC SYSTEM • Create Topics and set Headlines based on your tags and source preferences ◦ Newsgrape offers the articles from different newspapers and blogs • Newsgrape offers you interesting backgrounds to each article ◦ Semantically matching articles to the ones your are currently reading ▪ dive deeper and get the BIG PICTURE OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
13. BENEFITS FOR BLOGGERS
14. WHY CONTRIBUTE MY CONTENT? • I get little traffic, most of it comes from Google ◦ Newsgrape outranks most of the blogs on Google ▪ MORE TRAFFIC • Rarely any of my readers interact with my blog ◦ Global Commenting automatically cross posts comments to Newsgrape and the individual blog ▪ MORE COMMENTS, LIKES, TWEETS etc • I barely get any money out of my blog ◦ more page-impressions and more readers equal more income, plus I get a much larger share ▪ INCREASED REVENUE OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
15. EASY INTEGRATION 1. Install the Wordpress Plugin 2. Register to get an API Key 3. Deselect the pages you don't want to publicly mirror on Newsgrape (e.g. imprint) THAT'S IT! OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
16. ADDITIONAL BENEFITS • Newsgrape gets backlinks with every article • Canonical links prevent duplicate content • For Google the content is exclusively on Newsgrape Every article pushes Newsgrape higher on search engines! OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
17. MARKET
18. BLOGS Number of Wordpress-Blogs, 4th of Nov 2011* Number of weekly Wordpress-Readers, 4th of Nov 2011* +1 for every passed second Source: Wordpress, 2011 OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
19. MARKET Number of Wordpress-Pageview, 4th of Nov 2011* ...80% of the readers come through organic search traffic... ...74% of the blogs are not showing a proper Advert... Source: Wordpress, 2011 OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
20. MARKET ...now imagine someone taking care of that... ... even increasing the article's traffic... ... and providing a better user experience... Source: Wordpress, 2011 OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
21. TARGET- GROUP 99,9% MARKET High Traffic >15k pv daily Creating sponsored posts CPM based AD-SELLING with external AD-Company Medium Traffic between >100 & <15k pv daily Google AD-Sense and maybe affiliate ADs (Zanox) Low Traffic <100 pv daily Usually None OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
22. FINANCES
23. FINANCES • 150 Blogs / monthly need to be aquired to run profitably • Calculations are based on a low AD-Revenue of only 7,00 € CPM after AD-Seller commission • Revenue and growth are based on search engine traffic (stable numbers) • All assumptions are based on our experience out of the past two years • All projections are based on the english-speaking market OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
24. REVENUE STREAMS • AD-Banners on blog articles • Sponsored Search Results • Premium ad-free membership • Co-Branding of the home page, topics & branch related article streams OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
25. INCOME STATEMENT OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
26. REVENUE / EBITDA / CASHFLOW OVERVIEW BIG PICTURE BLOGGERS MARKET FINANCES CONTACT
27. CONTACT Newsgrape OG Leo Fasbender CEO Mobile +43 (0) 676 713 419 Office +43 (0) 194 608 65 Skype leo.fasbender Pramergasse 3 Suite 5 1090 Vienna Austria