Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Let's Connect 2020 - Maturity before beauty: maximising value from enterprise social platforms

51982cdf3a85b94124c5dd02ff03318d?s=47 LetsConnect
September 29, 2020

Let's Connect 2020 - Maturity before beauty: maximising value from enterprise social platforms

Slides presented by ANA NEVES during Let's Connect 2020 webinar



September 29, 2020


  1. Maturity before Beauty Maximising value from Enterprise Social Platforms Let’s

    CONNECT 2020 29 September 2020 Ana Neves @ananeves
  2. AGENDA The Model, the Scan, and the Benchmark Highlights from

    the Benchmark Goals & Impact of COVID-19 Some recommendations 2
  3. 3

  4. 4

  5. 5 7focus areas Leaders Internal Communications Teams Communities Innovation Support

    functions Employees The more mature the usage of social networks, the more value they deliver to the employees and the organization. The following 7 areas of maturity have been defined.
  6. 7

  7. Highlights from the Benchmark


  9. 10 59% of leaders do not use the social communication

    and collaboration platforms
  10. Goals 11

  11. The silo mentality still dominates • 84% of organisations have

    less than 25% of communities with a structured approach to serve the wider organisation • 85% have less than 25% of teams asking questions outside their own confines 12
  12. Internal Communications: impact through dialogues 13

  13. 14 38% of #internalcomms teams produce content and organise activities

    according to a plan to create a narrative that reinforces culture and keeps engagement with business goals
  14. How Internal Comms measures success 15

  15. 60% say their platforms are very or extremely valuable Perception

    of value 16
  16. 17 Most organisations are underutilising their platforms

  17. Goals & Impact of COVID-19 on how organisations work, communicate

    and collaborate
  18. Objectives for the next 12 months (answers before COVID-19 pandemic)

    19 Organisations already getting high value from their platform want to further increase business value
  19. People are #WFH 20

  20. Working online Processes and routines The timeline of #WFH so

    far Surviving Systems and tools #WFH Engagement & Resilience People Embracing it Culture 21 H1 2020 H2 2020 + 2021 2021 -
  21. Some recommendations

  22. Increase awareness about the way social technology can create value

    for your organisation 23 Engagement Productivity Agility Learning
  23. Develop digital literacy, structurally! Social communication and collaboration skills 24

  24. Help your leaders achieve their goals and engage their teams

    through strategic and planned dialogues 25
  25. Goals for using the platform should be directly linked to

    the strategy and to the narratives the organisation wishes to reinforce 26
  26. Platform vendors should show greater vision, inspiring and leading their

    clients towards high value- added activities 27 “Our platform has more comfortable seats and will allow you to add two horses so you can go faster” “Our platform might make you feel range anxiety, but you’ll contribute to a cleaner world. …. And you won’t smell horse poo all day.”
  27. Do not miss the opportunity to review and adjust your

    work practices 28 Opportunity
  28. 29 To download the Benchmark Report or take part in

    the next edition, go to https://www.maturityscan.orangetrail.com/ Get in touch Ana Neves ana.neves@knowman.pt @ananeves