Let's Connect 2020 - Maturity before beauty: maximising value from enterprise social platforms

Slides presented by ANA NEVES during Let's Connect 2020 webinar

Transcript

1. Maturity before Beauty Maximising value from Enterprise Social Platforms Let’s CONNECT 2020 29 September 2020 Ana Neves @ananeves
2. AGENDA The Model, the Scan, and the Benchmark Highlights from the Benchmark Goals & Impact of COVID-19 Some recommendations 2
5. 5 7focus areas Leaders Internal Communications Teams Communities Innovation Support functions Employees The more mature the usage of social networks, the more value they deliver to the employees and the organization. The following 7 areas of maturity have been defined.
7. Highlights from the Benchmark
8. ADD OVERALL INFOGRAPHIC 9
9. 10 59% of leaders do not use the social communication and collaboration platforms
10. Goals 11
11. The silo mentality still dominates • 84% of organisations have less than 25% of communities with a structured approach to serve the wider organisation • 85% have less than 25% of teams asking questions outside their own confines 12
12. Internal Communications: impact through dialogues 13
13. 14 38% of #internalcomms teams produce content and organise activities according to a plan to create a narrative that reinforces culture and keeps engagement with business goals
14. How Internal Comms measures success 15
15. 60% say their platforms are very or extremely valuable Perception of value 16
16. 17 Most organisations are underutilising their platforms
17. Goals & Impact of COVID-19 on how organisations work, communicate and collaborate
18. Objectives for the next 12 months (answers before COVID-19 pandemic) 19 Organisations already getting high value from their platform want to further increase business value
19. People are #WFH 20
20. Working online Processes and routines The timeline of #WFH so far Surviving Systems and tools #WFH Engagement & Resilience People Embracing it Culture 21 H1 2020 H2 2020 + 2021 2021 -
21. Some recommendations
22. Increase awareness about the way social technology can create value for your organisation 23 Engagement Productivity Agility Learning
23. Develop digital literacy, structurally! Social communication and collaboration skills 24
24. Help your leaders achieve their goals and engage their teams through strategic and planned dialogues 25
25. Goals for using the platform should be directly linked to the strategy and to the narratives the organisation wishes to reinforce 26
26. Platform vendors should show greater vision, inspiring and leading their clients towards high value- added activities 27 “Our platform has more comfortable seats and will allow you to add two horses so you can go faster” “Our platform might make you feel range anxiety, but you’ll contribute to a cleaner world. …. And you won’t smell horse poo all day.”
27. Do not miss the opportunity to review and adjust your work practices 28 Opportunity
28. 29 To download the Benchmark Report or take part in the next edition, go to https://www.maturityscan.orangetrail.com/ Get in touch Ana Neves ana.neves@knowman.pt @ananeves