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Jobs to be Done and New Feature Planning

LibUX
September 13, 2016

Jobs to be Done and New Feature Planning

Core to improving the library user experience is identifying need and introducing new and useful services, features, and content, but the risk of failure sometimes trumps our willingness to try anything out of the ordinary. What a shame, right? n this workshop, Michael Schofield — a developer, librarian, and chief #libuxer — will introduce you to methods and models for identifying the tasks patrons want to perform (or, their “jobs to be done”), and whether providing a new service or feature won’t actually have a negative impact on the overall library user experience.

LibUX

September 13, 2016
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Transcript

  1. http:/ /www.ux-lady.com/introduction-to-user-personas/ Personas are useful when users can be cleanly

    divided into different types of users with different needs. But honestly when was the last time breaking out “library services for ______” created less confusion?
  2. THE USER STORY As a 
 I want to so

    I can 
 YOUNG DAD SEE UPCOMING EVENTS
  3. THE USER STORY As a 
 I want to so

    I can 
 YOUNG DAD SEE UPCOMING EVENTS ENTERTAIN AND EDUCATE THE KIDDO
  4. THE USER STORY As a 
 I want to so

    I can 
 YOUNG DAD SEE UPCOMING EVENTS ENTERTAIN AND EDUCATE THE KIDDO
  5. THE USER STORY As a 
 I want to so

    I can 
 YOUNG DAD SEE UPCOMING EVENTS ENTERTAIN AND EDUCATE THE KIDDO
  6. THE JOB STORY When 
 I want to so I

    can 
 I am planning my trip to the library
  7. THE JOB STORY When 
 I want to so I

    can 
 I am planning my trip to the library see upcoming events, exhibits, and programs
  8. THE JOB STORY When 
 I want to so I

    can 
 I am planning my trip to the library see upcoming events, exhibits, and programs prepare and time my trip properly
  9. ux

  10. ux

  11. Kano substantiated in a 900-person study that customers responded to

    features in five different ways. These, as our model takes shape, can be largely represented as curves across the quadrants we see emerge from behind the axes. Emotional response types
  12. Kano created a reliable and really quite straightforward method for

    measuring users’ reactions to the presence of a feature. There is some amount of footwork involved for library staff tasked with performing administering the survey, but the ease of the methodology makes this model is a real convenience. Measuring responses
  13. How would you feel if it weren’t? I like it

    I expect it I am neutral I can tolerate it
  14. How would you feel if it weren’t? I like it

    I expect it I am neutral I can tolerate it I dislike it