The Direction of Evolution Become an Advertiser-Friendly Platform Support Smart Features Using Machine Learning & Algorithmic Techniques Comply with Industry Standards
Takeaways Gather Professionals in the Ad Industry! Don’t Focus on the Beauty of your Logic! Then What? Make your System the Industry Standard! Take a Look at the Features that are Related to Machine Learning & Logic
Understanding Some Terms Conversion Event App Install Purchase CVR Conversion Rate = # of conversions / # of clicks Bidding Amount 1,000 yen per app install 2,000 yen per purchase
Takeaways Gather Professionals in the Ad Industry! Don’t Focus on the Beauty of your Logic! Then What? Make your System the Industry Standard! Take a Look at the Features that are Related to Machine Learning & Logic
Takeaways Gather Professionals in the Ad Industry! Don’t Focus on the Beauty of your Logic! Then What? Make your System the Industry Standard! Take a Look at the Features that are Related to Machine Learning & Logic
System Architecture A Brief View of the AD System Supply Side Platform SSP Demand Side Platform DSP Data Management Platform DMP Data Pipeline Pipeline
Takeaways Gather Professionals in the Ad Industry! Don’t Focus on the Beauty of your Logic! Then What? Make your System the Industry Standard! Take a Look at the Features that are Related to Machine Learning & Logic
Advertiser Target Event: App Install Willingness To Pay: 5,000 Yen per App Install Auto Bidding With Bid Cap Supporting App Install Conversion : Couldn’t Be Happier If You Can Lower the Price Under 5,000 Yen
Takeaways Gather Professionals in the Ad Industry! Don’t Focus on the Beauty of your Logic! Then What? Make your System the Industry Standard! Take a Look at the Features that are Related to Machine Learning & Logic
CVR Prediction Data Cleansing Rarity Delay Multi-Label Logistic Regression Delayed Feedback Model L-BFGS FTRL- Proximal Exponential Distribution Poisson Distribution
About 2 and a Half Years Ago… Conversion Events Added CTR/CVR Conversion Auto Bidding Click Auto Bidding New Look-Alike Engine R&F Simulator Optimization Status ?
Takeaways Gather Professionals in the Ad Industry! Don’t Focus on the Beauty of your Logic! Then What? Make your System the Industry Standard! Take a Look at the Features that are Related to Machine Learning & Logic