Designing KFC Chat Commerce NORMAL STATE READY TO ORDER STATE 1. Categorizes chat, identify intents = State Management INTEND TO ORDER (Type or click) GIVE PHONE NO. (Type phone no.) SHARE LOCATION (Share location) + + + ORDER DETAILS
Designing KFC Chat Commerce 2. Chatbot or rule-based chat flow (No LIFF) LINE API MESSAGING API TEXT IMAGE BUTTON LOCATION URL SCHEME https://line.me/R/nv/location + GOOGLE MAPS API FLEX + RICH MENU QUICK REPLY
WORKING STATE 2 Working State vs Ideal State It’s impossible to build ideal state at once, find working state and improve it until you reach the goal WORKING STATE 1 IDEAL STATE . . . . .
My Advices to All Developers Build-Measure-Learn Mindset (find working state and improve) Be Agile, be flexible Prove it with data (brand needs data after launch)