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Inclusive web design: Client delight

92c6fcd3c1e72b85af8acbf706d4f5a4?s=47 Helen Clark
October 11, 2017

Inclusive web design: Client delight

Clients. Designers love to hate them. But why? At Katapult, one of our core values is client delight, and we’re always striving for that. But sometimes web projects go awry. Sometimes it can feel like clients “don’t get” what we’re trying to achieve or focus on the wrong details. As designers, it’s up to us to involve and educate clients in order to get the best results for us and them. But what does that look like? I’ve spent the last year experimenting with different ways to get clients onboard with design. This talk covers some of these including discovery; sprints; agile(esque) and flexible working, and most importantly, communication.

92c6fcd3c1e72b85af8acbf706d4f5a4?s=128

Helen Clark

October 11, 2017
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Transcript

  1. Inclusive web design:
 Client delight Helen Clark - UX designer

    & consultant at Katapult @littlehelli
  2. Noto Color Emoji http://www.apache.org/licenses/LICENSE-2.0

  3. None
  4. Client delight

  5. “No one is born knowing how to be a good

    client. Successful design projects need equal participation from the client and the designer.” Mike Monterio, You’re my favorite client
  6. Making websites is hard!

  7. Making websites is hard!

  8. Making results-driven, user-oriented, effective websites on time and on budget

    is fucking hard!
  9. “You are not your users”

  10. None
  11. Clients are users of the design process

  12. None
  13. What can we do to make the design process better

    for them?
  14. How can they see the value of the way we

    work?
  15. Why should they care?

  16. “Features and services are outputs. The goals they are meant

    to achieve are outcomes.” Jeff Gothelf and Josh Seiden, Lean UX
  17. None
  18. “There is no design without discovery” Dan Brown, Practical Design

    Discovery
  19. None
  20. Discover Plan Build Review http://www.thedigitalprojectmanager.com/agile-vs-waterfall/

  21. ‘Agency agile’

  22. “It’s about being flexible, involving the entire team from the

    start, and overlapping design and development to gain efficiencies and increase collaboration.” Justin Handler, Agile In The Agency. Is It Possible?
  23. A five-day process for answering critical business questions through design,

    prototyping, and testing ideas.
  24. Monday: Understanding Tuesday: Sketch Wednesday: Decide Thursday: Prototype Friday: Test

  25. UX designer/Facilitator UI designer Content creator Front-end dev Client rep/Decision

    maker
  26. Goal: Prototype a new conversion-focused website that shows our results-driven

    creativity.
  27. None
  28. None
  29. None
  30. None
  31. None
  32. Process sped up,
 client involved, problem solved, right?

  33. Well…

  34. None
  35. Kanban

  36. To do Doing Done

  37. Discover Plan Build Review http://www.thedigitalprojectmanager.com/agile-vs-waterfall/

  38. Discover Plan Review Plan Build Review Plan Build Review http://www.thedigitalprojectmanager.com/agile-vs-waterfall/

    Build
  39. Templates Wireframe Content plan Content writing Visual design Front-end dev

    QA Approved
  40. Templates Wireframe Content plan Content writing Visual design Front-end dev

    QA Approved Home Contact About
  41. Templates Wireframe Content plan Content writing Visual design Front-end dev

    QA Approved Home Contact About
  42. Templates Wireframe Content plan Content writing Visual design Front-end dev

    QA Approved Home Contact About
  43. Templates Wireframe Content plan Content writing Visual design Front-end dev

    QA Approved Home Contact About
  44. Templates Wireframe Content plan Content writing Visual design Front-end dev

    QA Approved Home Contact About
  45. None
  46. Involvement vs effort

  47. High client involvement and high effort
 =
 feels hard for

    clients
 but good results
  48. Low client involvement and low effort
 =
 feels easy but

    poor results
  49. Involvement and effort are intertwined

  50. How can you increase client involvement and decrease effort
 in

    your projects?
  51. Thank you! @littlehelli

  52. Reading recommendations Sprint: How To Solve Big Problems and Test

    New Ideas in Just Five Days: Jake Knapp Lean UX: Jeff Gothelf and Josh Seiden You're My Favorite Client: Mike Monteiro The User's Journey: Storymapping Products That People Love: Donna Lichaw