Inclusive web design: Client delight

Clients. Designers love to hate them. But why? At Katapult, one of our core values is client delight, and we’re always striving for that. But sometimes web projects go awry. Sometimes it can feel like clients “don’t get” what we’re trying to achieve or focus on the wrong details. As designers, it’s up to us to involve and educate clients in order to get the best results for us and them. But what does that look like? I’ve spent the last year experimenting with different ways to get clients onboard with design. This talk covers some of these including discovery; sprints; agile(esque) and flexible working, and most importantly, communication.

Transcript

1. Inclusive web design:
 Client delight Helen Clark - UX designer & consultant at Katapult @littlehelli
2. Noto Color Emoji http://www.apache.org/licenses/LICENSE-2.0
4. Client delight
5. “No one is born knowing how to be a good client. Successful design projects need equal participation from the client and the designer.” Mike Monterio, You’re my favorite client
6. Making websites is hard!
7. Making websites is hard!
8. Making results-driven, user-oriented, effective websites on time and on budget is fucking hard!
9. “You are not your users”
11. Clients are users of the design process
13. What can we do to make the design process better for them?
14. How can they see the value of the way we work?
15. Why should they care?
16. “Features and services are outputs. The goals they are meant to achieve are outcomes.” Jeff Gothelf and Josh Seiden, Lean UX
18. “There is no design without discovery” Dan Brown, Practical Design Discovery
20. Discover Plan Build Review http://www.thedigitalprojectmanager.com/agile-vs-waterfall/
21. ‘Agency agile’
22. “It’s about being flexible, involving the entire team from the start, and overlapping design and development to gain efficiencies and increase collaboration.” Justin Handler, Agile In The Agency. Is It Possible?
23. A five-day process for answering critical business questions through design, prototyping, and testing ideas.
24. Monday: Understanding Tuesday: Sketch Wednesday: Decide Thursday: Prototype Friday: Test
25. UX designer/Facilitator UI designer Content creator Front-end dev Client rep/Decision maker
26. Goal: Prototype a new conversion-focused website that shows our results-driven creativity.
32. Process sped up,
 client involved, problem solved, right?
33. Well…
35. Kanban
36. To do Doing Done
37. Discover Plan Build Review http://www.thedigitalprojectmanager.com/agile-vs-waterfall/
38. Discover Plan Review Plan Build Review Plan Build Review http://www.thedigitalprojectmanager.com/agile-vs-waterfall/ Build
39. Templates Wireframe Content plan Content writing Visual design Front-end dev QA Approved
40. Templates Wireframe Content plan Content writing Visual design Front-end dev QA Approved Home Contact About
41. Templates Wireframe Content plan Content writing Visual design Front-end dev QA Approved Home Contact About
42. Templates Wireframe Content plan Content writing Visual design Front-end dev QA Approved Home Contact About
43. Templates Wireframe Content plan Content writing Visual design Front-end dev QA Approved Home Contact About
44. Templates Wireframe Content plan Content writing Visual design Front-end dev QA Approved Home Contact About
46. Involvement vs effort
47. High client involvement and high effort
 =
 feels hard for clients
 but good results
48. Low client involvement and low effort
 =
 feels easy but poor results
49. Involvement and effort are intertwined
50. How can you increase client involvement and decrease effort
 in your projects?
51. Thank you! @littlehelli
52. Reading recommendations Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days: Jake Knapp Lean UX: Jeff Gothelf and Josh Seiden You're My Favorite Client: Mike Monteiro The User's Journey: Storymapping Products That People Love: Donna Lichaw