Wit on the web

Talk from Design Exchange Nottingham.

There’s no doubt that improving user experience is increasingly at the forefront of designers’ and clients’ minds. But is the web still missing something more fun? I’ll be looking at what web designers can learn from graphic design concepts and how we can incorporate wit and humour into websites and tasks to create an emotional and connected user experience.

Transcript

1. Wit on the web Helen Clark - CX web designer @littlehelli
3. Is there something missing?
4. The needs of our users
6. “What if an interface could help you complete a critical task and put a smile on your face? That would be an experience you’d recommend to a friend; that would be an idea worth spreading.” Aaron Walter, Designing for Emotion
10. “Although wit is often humorous, it is not invariably so. Some witty ideas provoke a laugh, some a smile, some an inward nod of respect, some a feeling of awe.” Beryl MacAlhone & David Stuart, A Smile in the Mind
11. Turner Duckworth
12. Moon Brand
13. Glad Creative
14. TWA/NEBOKO
15. Ogilvy & Mather
16. TBWA
 Istanbul, Turkey
17. “There are different forms of wit for different forms of communications. Similarly there are different roles for wit within a design. Within websites, wit may only have a supporting role.” Beryl MacAlhone & David Stuart, A Smile in the Mind
20. Reflective Behavioural Visceral Three levels of brain processing
21. Reflective Behavioural Visceral Three levels of brain processing
22. Reflective Behavioural Visceral Three levels of brain processing
23. Reflective Behavioural Visceral Three levels of brain processing
24. Three levels of brain processing Reflective Behavioural Visceral
30. Three levels of brain processing Reflective Behavioural Visceral
33. ”So pleased to have found this software. I’ve wanted it for a while now and was saving up. Now I can treat myself to some of the other software I have been studying and trying during my 5 hour egg hunt.”
35. “The first time I loaded an email up, I felt bad seeing his arm break. Over the course of several campaigns, I shrunk the width of our messages. Now I'm down to 680px and now I feel much better for no longer breaking the poor MailChimp's arm.”
40. Candidates for
 added wit
41. “The more empathy, trust and love that brands stream out, the more that comes back in a multiplier effect.” Kevin Roberts Executive Chairman Saatchi & Saatchi Wit can… increase brand loyalty
42. “Introducing surprise into an interface can break a behaviour pattern and force the brain to reassess the situation.” Aaron Walter, Designing for emotion Wit can… shift expectation
43. “Experience is critical, for it determines how fondly people remember their interactions. Was the overall experience positive, or frustrating?” Donald Norman, The Design of Everyday Things Wit can… be memorable
44. Not all brand personalities can support wit and humour When humour is shoe-horned into a different personality it can come across as disingenuous People might not get it What are the risks?
45. Using wit in design is risky. Some people won’t get it. Some will even hate it. But surely an emotional response to design is better than indifference?
46. What could you do to put a smile in the mind of your users?
47. Reading material A Smile in the Mind: Witty Thinking in Graphic Design
 Beryl McAlhone, David Stuart, Greg Quinton, Nick Asbury Designing for emotion
 Aaron Walter The Design of Everyday things
 Donald Norman