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Glimpse of 2 biggest m-commerce in DE & CN

Lu
September 27, 2017
Design
1
80

Glimpse of 2 biggest m-commerce in DE & CN

#MunichUX
Speaker: Lu Jin
Location: futurice Munich

Lu

September 27, 2017
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Transcript

  1. Servus, I’m Lu！

  2. Glimpse of 2 biggest m-commerce in DE & CN

  3. None

  4. Z T &

  5. What is Taobao?

  6. Higher conversion rate

  7. Hero Header

  8. Product details

  9. Comments

  10. Shop the look Match for the style

  11. Recommends

  12. Hero Header Product details Comments Shop the look Recommends Hero

    Header Product details Comments Match for the style Recommends

  13. Hero Header Product details Comments Shop the look Recommends Hero

    Header Product details Comments Match for the style Recommends
  14. None
  15. None

  16. Hero Header Product details Comments Shop the look Recommends Hero

    Header Product details Comments Match for the style Recommends

  17. Link to product detail

  18. Hero Header Product details Comments

  19. Hero Header Product details Comments

  20. Content Call to action Navigator

  21. Content Navigator Call to action

  22. Business goal Data analysis Existing problem Design goal Higher conversion

    rate Improve purchasing decision guidance More efficient usage New design style and structure

  23. New Features

  24. 360 °

  25. Shake phone

  26. • Robust shopping platform • Meet users’ need • Continuous

    improvement

  27. Glimpse of

  28. Danke. Thank you_ Any Questions?