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UX, UI, CX, SD, PD: Does it matter?

Donna Spencer
December 08, 2018

UX, UI, CX, SD, PD: Does it matter?

Designers often complain that other people don't know what they do. Let's explore why this happens through the lenses of social identity theory, category theory and linguistics to help understand why it happens and what we can do about it.

Donna Spencer

December 08, 2018
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  1. UX, UI, CX, SD, PD: Does it matter?
    Donna Spencer, Lead consultant

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  2. …Social identity theory

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  3. Ingroups and
    outgroups
    The need to belong to a group is
    strong and develops early
    Groups mark identity with language,
    speech and dress
    Outgroups are more
    generic; ingroups are more diverse
    The outgroup has nothing to
    contribute

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  4. Ingroups and
    outgroups
    We feel like a minority group
    Groups under status pressure
    reinforce their boundaries
    And look for ways to increase
    status

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  5. Usability
    Information
    architecture
    Customer
    experience
    Graphic design
    UI design
    Voice UI
    design
    Marketing
    User
    experience
    Service
    design
    Design
    strategy
    Interaction design

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  6. https://aaronknoll.com/bookclub/lean‐ux‐i/

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  7. …Category theory

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  8. Aristotelian
    philosophy says
    • Categories exist in the world
    • There are right and wrong
    ways to categorise
    • Categories can be defined
    https://en.wikipedia.org/wiki/The_School_of_Athens

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  9. Modern category
    theory says
    • Categories are embodied
    • Our experiences make them,
    and our experiences are real,
    so our experienced
    categories are real
    https://en.wikipedia.org/wiki/George_Lakoff

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  10. https://medium.com/nature‐of‐work/the‐skills‐matrix‐is‐dead‐long‐live‐the‐skills‐
    matrix‐bd4049038d62

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  11. …Conclusions

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  12. Think about who you are
    communicating with

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  13. UX, UI, CX, SD, PD: Does it matter?
    When talking amongst ourselves: Yep
    When talking to others: Nope

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