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UX, UI, CX, SD, PD: Does it matter?

5d79f73bf83f3675bbc6dbbcb3b1ba81?s=47 Donna Spencer
December 08, 2018

UX, UI, CX, SD, PD: Does it matter?

Designers often complain that other people don't know what they do. Let's explore why this happens through the lenses of social identity theory, category theory and linguistics to help understand why it happens and what we can do about it.


Donna Spencer

December 08, 2018

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  1. UX, UI, CX, SD, PD: Does it matter? Donna Spencer,

    Lead consultant
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  8. …Social identity theory

  9. Ingroups and outgroups The need to belong to a group

    is strong and develops early Groups mark identity with language, speech and dress Outgroups are more generic; ingroups are more diverse The outgroup has nothing to contribute
  10. Ingroups and outgroups We feel like a minority group Groups

    under status pressure reinforce their boundaries And look for ways to increase status
  11. Usability Information architecture Customer experience Graphic design UI design Voice

    UI design Marketing User experience Service design Design strategy Interaction design
  12. …Jargon

  13. https://aaronknoll.com/bookclub/lean‐ux‐i/

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  15. …Category theory

  16. Aristotelian philosophy says • Categories exist in the world •

    There are right and wrong ways to categorise • Categories can be defined https://en.wikipedia.org/wiki/The_School_of_Athens
  17. Modern category theory says • Categories are embodied • Our

    experiences make them, and our experiences are real, so our experienced categories are real https://en.wikipedia.org/wiki/George_Lakoff
  18. https://medium.com/nature‐of‐work/the‐skills‐matrix‐is‐dead‐long‐live‐the‐skills‐ matrix‐bd4049038d62

  19. …Conclusions

  20. Think about who you are communicating with

  21. UX, UI, CX, SD, PD: Does it matter? When talking

    amongst ourselves: Yep When talking to others: Nope