UX, UI, CX, SD, PD: Does it matter?

Designers often complain that other people don't know what they do. Let's explore why this happens through the lenses of social identity theory, category theory and linguistics to help understand why it happens and what we can do about it.

Transcript

1. UX, UI, CX, SD, PD: Does it matter? Donna Spencer, Lead consultant
8. …Social identity theory
9. Ingroups and outgroups The need to belong to a group is strong and develops early Groups mark identity with language, speech and dress Outgroups are more generic; ingroups are more diverse The outgroup has nothing to contribute
10. Ingroups and outgroups We feel like a minority group Groups under status pressure reinforce their boundaries And look for ways to increase status
11. Usability Information architecture Customer experience Graphic design UI design Voice UI design Marketing User experience Service design Design strategy Interaction design
12. …Jargon
13. https://aaronknoll.com/bookclub/lean‐ux‐i/
15. …Category theory
16. Aristotelian philosophy says • Categories exist in the world • There are right and wrong ways to categorise • Categories can be defined https://en.wikipedia.org/wiki/The_School_of_Athens
17. Modern category theory says • Categories are embodied • Our experiences make them, and our experiences are real, so our experienced categories are real https://en.wikipedia.org/wiki/George_Lakoff
18. https://medium.com/nature‐of‐work/the‐skills‐matrix‐is‐dead‐long‐live‐the‐skills‐ matrix‐bd4049038d62
19. …Conclusions
20. Think about who you are communicating with
21. UX, UI, CX, SD, PD: Does it matter? When talking amongst ourselves: Yep When talking to others: Nope