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Where did the IA go

5d79f73bf83f3675bbc6dbbcb3b1ba81?s=47 Donna Spencer
December 06, 2020

Where did the IA go

Keynote presentation for the Italian IA Summit, December 2020: https://architecta.it/summit/


Donna Spencer

December 06, 2020

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  1. Where did the IA go? Donna Spencer, Maadmob @maadonna

  2. My IA journey

  3. My IA journey • Started in 1999 • Involved with

    IA Summit/Conference 2004-2020 • Freelance/consultant with IA focus since 2002 • Government, higher education, e-commerce work • 2 books • Card sorting: Designing usable categories • A practical guide to information architecture • I’m still doing IA work!
  4. I’ve watched IA change over 20 years

  5. IA was •Structure for content •Categorisation •Navigation •Flow/paths •Language and

  6. Roles have changed Usability Information architect User experience designer Service

    designer, product designer Content strategist, content designer
  7. Work structure has changed Independent / agencies In house

  8. More role specialisation Generalists Specialists

  9. Learning changed Self-taught, conferences Bootcamps

  10. Agile arrived Variety of project structures Agile

  11. Projects changed Content heavy websites, intranets Apps

  12. Resources changed Start from scratch Design and pattern libraries

  13. AI and machine learning arrived Manually-created categories Algorithms and big

  14. Do we still need IA?

  15. IA now •Structure for content •Categorisation •Navigation •Flow/paths •Language and

    labelling •IA in pattern libraries •Modelling •Project data strategy •Data science
  16. IA in pattern libraries Make sure your pattern library has

    IA guidelines Add meaning to pattern libraries
  17. Modelling Making sense of complexity Describing complex content or contexts

    Communicating it
  18. Project data strategy Content acquisition Content structure Content relationships -

    Particularly for Agile projects
  19. Data science Enhance algorithms with categorisation Transparency for personalisation and

    recommendations Locate bias in algorithms, and reduce it
  20. Yes we still need IA It just looks different now

    But it’s much more interesting!
  21. Thank you! •You can find me: • @maadonna • maadmob.com.au

    • linkedin.com/in/donna-spencer/ •I still do IA consulting, especially with data science teams •I can work remotely 