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OzCHI Industry keynote

Donna Spencer
December 06, 2018

OzCHI Industry keynote

In 2006 I gave the industry keynote at OzCHI. I lamented the current state of user-centred design, expressed concern that there weren't enough skilled practitioners and suggested we should be focusing more on design and less on user-centred.Twelve years have passed. UCD is now HCD and design is being sold as the way for businesses to get ahead. Let's look at what's happened between then and now, the current state of the design industry and what might happen next.

Donna Spencer

December 06, 2018
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  1. OzCHI Industry Keynote
    Donna Spencer

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  2. About me
    • 20 years experience as a designer – mostly freelance
    • Many industries
    • 3 books, many articles, many presentations
    • Created UX Australia in 2009 and ran it for 9 years

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  3. 2006
    I gave the OzCHI industry
    keynote.
    “UCD in practice: Is it
    working?”

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  4. In 2006
    • UCD skills shortage
    • Most work done by
    consultants
    • Design by usability testing
    • Lack of understanding of
    business

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  5. In 2006
    • New interactions (Web 2.0!)
    • User-generated content
    • Start of social media
    • High-profile, great products
    with no UCD

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  6. We needed to
    • Stop selling user-centered
    • Focus on design
    • Understand business and
    tech better
    • Collaborate, don’t work solo
    • No design by testing

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  7. And then what happened?

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  8. Now we call it HCD

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  9. Design (and design thinking) got popular

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  10. Design is now
    almost all in-house

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  11. Agile is (theoretically) focused on users

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  12. Websites and
    apps got good
    The bar got
    high

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  13. www.floraladdress.com
    The need for design skills has exploded

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  14. www.floraladdress.com
    Supply had to increase

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  15. Design is taught as
    discovery
    Many designers
    don’t talk to users
    Methods rule

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  16. And here we are

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  17. We have a lot of under-skilled designers

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  18. Marketing
    broke the
    internet

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  19. It’s still hard to get academic content

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  20. Conferences and meetups are great!

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  21. It’s not all bad
    • Design is becoming accepted in business
    • There is plenty of work
    • There is interesting work
    • There is even a work in social good and solving big problems

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  22. ¯\_(ツ)_/¯

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