Tests for the Lean Startup

Transcript

1. ϦʔϯɾελʔτΞοϓ ͷͨΊͷςετ ސ٬Λ஌Γ৽͍͠Ձ஋Λఏڙ͢ΔͨΊͷ ςετʹ͍ͭͯޠΖ͏ 2011/11/11 JaSST’11 Tokai SIG Ճ౻ڡ๜ʢΤΞʔζגࣜձࣾʣ

2. ΞδΣϯμ w ࣗݾ঺հʢ4*(Φʔφʔʣ w ϦʔϯɾελʔτΞοϓ֓ཁ 4*(Φʔφʔ w ࣗݾ঺հ
   
   ΞΠεϒϨΠΫʢΈͳ͞Μʣ w σΟεΧογϣϯʢΈͳ͞Μͱʣ

3. ࣗݾ঺հ @mackato Mr. kato (bruce lee) in Green Hornet. Not

   me.

4. Plan A

5. Plan A AIRS Is Really Simple

6. Plan A MARC Mobile Agile Ruby Cloud AIRS Is Really

   Simple

7. Plan B ͓͍͍͠͸J1IPOF͕֮͑ͯΔ v.1

8. Plan B v.2

9. Plan Z

10. Hamamatsu .rb Hamamatsu.rb#10 - 2011.12.07

11. Hamackathon Hamackathon#2 Mobile - 2010.12.04

12. JAWS-UG ඿দ JAWS-UG Hamamatsu Kick-off - 2011.11.26

13. Lean Startup

14. Eric Ries Speech Web 2.0 Expo 2009 Startup Lessons Leaned

    Conference(2011) RailsConf 2011 - Why Rails Makes Startups Book The Lean Startup (2011) Blog Startup Lessons Learned Jp: 2012?

15. Lean Startup Principles Entrepreneurs are everywhere Entrepreneurship is management Validated

    Learning Build - Measure - Learn Innovation Accounting

16. What is startup? ελʔτΞοϓͱ͸ɺۃ౓ͳෆ࣮֬ੑ ͷ΋ͱʹɺ৽͍͠੡඼΍αʔϏεΛఏ ڙ͢ΔͨΊʹͭ͘ΒΕΔɺਓ͔Βߏ੒ ͞ΕΔஂମͰ͋Δɻ ձࣾͷن໛΍ܦࡁ΍࢈ۀͷͲ͜ʹଐ͠ ͍ͯΔ͔ͳͲ͸શؔ͘܎ͳ͍
    ɻ

17. Web startup trends Development Operation Distribution

18. Web startup trends Development Operation Distribution Free, Agile

19. Web startup trends Development Operation Distribution Free, Agile Cheap, Easy

20. Web startup trends Development Operation Distribution Free, Agile Cheap, Easy

    No sales guys

21. Web startup trends Development Operation Distribution Free, Agile Cheap, Easy

    No sales guys Low-Risk

22. Startup 0 25 50 75 100 0 1 2 3

    4 5 6 7 8 9 10 Possible Downside Possible Upside

23. Large companies 0 25 50 75 100 0 1 2

    3 4 5 6 7 8 9 10 Possible Downside Possible Upside

24. Entrepreneurship is Management ͏·͍͘͘૊৫࡞Γ
    OPU
    KVTU
    ੡඼։ൃ ఻౷తͳϚωδϝϯτख๏͸௨༻͠ͳ͍ ۃ୺ͳෆ࣮֬ੑʹରॲ͢Δݪଇ΍ख๏

25. The Pivot

26. The Pivot ϐϘοτͱ͸ɺֶΜͩ͜ͱʹ࣠଍Λ͓ ͖ͭͭํ޲Λม͑Δ͜ͱɻ

27. The Pivot ϐϘοτͱ͸ɺֶΜͩ͜ͱʹ࣠଍Λ͓ ͖ͭͭํ޲Λม͑Δ͜ͱɻ Podcasting Directories

28. The Pivot ϐϘοτͱ͸ɺֶΜͩ͜ͱʹ࣠଍Λ͓ ͖ͭͭํ޲Λม͑Δ͜ͱɻ Podcasting Directories

29. The Pivot ϐϘοτͱ͸ɺֶΜͩ͜ͱʹ࣠଍Λ͓ ͖ͭͭํ޲Λม͑Δ͜ͱɻ Podcasting Directories Online Game

30. The Pivot ϐϘοτͱ͸ɺֶΜͩ͜ͱʹ࣠଍Λ͓ ͖ͭͭํ޲Λม͑Δ͜ͱɻ Podcasting Directories Online Game

31. The Pivot ϐϘοτͱ͸ɺֶΜͩ͜ͱʹ࣠଍Λ͓ ͖ͭͭํ޲Λม͑Δ͜ͱɻ Podcasting Directories Online Game Auction, E-commerce

32. The Pivot ϐϘοτͱ͸ɺֶΜͩ͜ͱʹ࣠଍Λ͓ ͖ͭͭํ޲Λม͑Δ͜ͱɻ Podcasting Directories Online Game Auction, E-commerce

33. The Pivot ϐϘοτͱ͸ɺֶΜͩ͜ͱʹ࣠଍Λ͓ ͖ͭͭํ޲Λม͑Δ͜ͱɻ Podcasting Directories Online Game Auction, E-commerce

34. The Pivot ϐϘοτͱ͸ɺֶΜͩ͜ͱʹ࣠଍Λ͓ ͖ͭͭํ޲Λม͑Δ͜ͱɻ Podcasting Directories Online Game Auction, E-commerce

35. Speed Wins ΋͠ϐϘοτؒͷ࣌ؒΛ୹ॖͰ͖Ε͹ ੒ޭͷ֬཰Λߴ͘͢Δ͜ͱ͕Ͱ͖·͢ ࢿ͕ۚਚ͖Δલʹ ࣦഊ
    
    ͏·͍͔͘ͳ͍ํ๏ͷൃݟ Ͱ͖Δ͚ͩૣࣦ͘ഊ͢Δ

36. Waterfall Requirements Specifications Design Implementation Verification Maintenance Problem: Known Solution:

    Known

37. Waterfall Requirements Specifications Design Implementation Verification Maintenance Problem: Known Solution:

    Known ਐḿͷ୯Ґ ࣍ͷ޻ఔ΁ਐΉ͜ͱ

38. Achieving Failure ΋͠୭΋ཉ͘͠ͳ͍΋ͷΛ࡞͍ͬͯͨΒ ༧ఆ௨Γʁ ༧ࢉҎ಺ʁ ߴ඼࣭ʁ ඒ͍͠σβΠϯʁ ࣦഊͷୡ੒
    
    μϝͳϓϥϯͷண࣮ͳ࣮ߦ

39. Agile Problem: Known Solution: Unknown Product Owner

40. Agile Problem: Known Solution: Unknown Product Owner ਐḿͷ୯Ґ ಈ࡞͢Δίʔυ

41. Lean Startup Problem: Unknown Solution: Unknown Hypotheses, Experiments, Insights Data,

    Feedback, Insights

42. Lean Startup Problem: Unknown Solution: Unknown Hypotheses, Experiments, Insights Data,

    Feedback, Insights ਐḿͷ୯Ґ ސ٬ʹؔ͢Δཱূ͞Εֶͨͼ

43. Build - Measure - Learn Build Measure Learn

44. Build - Measure - Learn Build Measure Learn CODE DATA

    IDEAS

45. Build - Measure - Learn Build Measure Learn CODE DATA

    IDEAS ͜ͷϧʔϓʹ͔͚Δ૯࣌ؒΛ࠷খԽ͢Δ

46. Innovation accounting 
    ϕʔεϥΠϯͷઃఆ
    
    .JOJNVN
    7JBCMF
    1SPEVDU .71 Λ࡞Δ
    
    ݱ࣌఺Ͱͷސ٬ߦಈΛଌΔ 
    Τϯδϯͷνϡʔχϯά
    
    ϕʔεϥΠϯ͔Βཧ૝ܕʹ޲͔֤ͬͯछࢦඪ஋Λ
    
    ޲্Ͱ͖Δ͔࣮ݧ͢Δ

    
    ϐϘοτ͢Δ
    PS
    ͜ͷ··ਏ๊͢Δ
    
    ࣮ݧ݁Ռ͕ऩ֭చݮʹୡͨ͠ΒϐϘοτ͢΂͖

47. MVP Minimum Viable Product

48. Minimum Viable Product ࢢ৔ධՁΛಘΔͨΊͷ࠷খͷ੡඼ ΋ͦ͠ͷ੡඼͕ຊ౰ͷ໰୊Λղܾͯ͠ ͘ΕΔͳΒɺઌݟੑͷ͋Δސ٬͸ɺ· ͩͳ͍ػೳΛ΋૝ఆͯ͠੡඼Λਖ਼͍͠ ํ޲ʹಋ͍ͯ͘ΕΔ ։ൃͷ൓෮ʹίϛοτ͢Δ͜ͱ͕ॏཁ

49. Website: First version deals: Coupon generation: Send 500 PDFs: MVP

    (Nov 2008) WordPress T-shirts FileMaker Apple Mail

50. Website: First version deals: Coupon generation: Send 500 PDFs: MVP

    (Nov 2008) WordPress T-shirts FileMaker Apple Mail $16.5 billion IPO (Nov 2011)

51. Conclusion ϦʔϯɾελʔτΞοϓ͸ɺελʔτ ΞοϓͷͨΊͷϚωδϝϯτख๏ ϐϘοτ͠ͳ͕Β͏·͍͘͘ํ๏Λ ݟ͚ͭΔɻࢿ͕͖ۚͭΔ·͑ʹ .71ΛͳΔ͚ͨૣ͘ɻސ٬ʹؔ͢Δ ஌ࣝΛಘΔͨΊʹแׅతͳ੡඼͸ෆཁ

52. Conclusion ϦʔϯɾελʔτΞοϓ͸ɺελʔτ ΞοϓͷͨΊͷϚωδϝϯτख๏ ϐϘοτ͠ͳ͕Β͏·͍͘͘ํ๏Λ ݟ͚ͭΔɻࢿ͕͖ۚͭΔ·͑ʹ .71ΛͳΔ͚ͨૣ͘ɻސ٬ʹؔ͢Δ ஌ࣝΛಘΔͨΊʹแׅతͳ੡඼͸ෆཁ Let’s get started!

53. Q&A

54. Resources

55. Presentations RailsConf 2011 - Why Rails Makes Startups http://slidesha.re/lSTh5f Eric

    Ries at Startup Lessons Learned sllconf 2011 - Japanese Translation http://slidesha.re/ihm1Ce Books The Lean Startup http://theleanstartup.com/book ΞϯτϨϓϨφʔͷڭՊॻ http://amzn.to/tJGmsZ ΞδϟΠϧͳݟੵΓͱܭըͮ͘Γ http://amzn.to/soK2x6 Subject To change http://amzn.to/uyKznA

56. Self introduction ໊͓લ ͓ॅ·͍ ͋ͳͨͷϓϥϯ" ͋Ε͹ɺϓϥϯ# ͜ͷ4*(ʹࢀՃͨ͠ಈػ ͜ͷ4*(ʹظ଴͍ͯ͠Δ͜ͱ

57. Ice Break

58. Elevator Pitch

59. Elevator Pitch ʢސ٬χʔζʣΛཉ͍ͯ͠Δʢର৅ސ ٬ʣ޲͚ͷʢ੡඼໊ʣ͸ɺʢࢢ৔෼໺ʣ ͷ੡඼Ͱʢ࠷େͷ௕ॴʣΛ΋͍ͬͯΔɻ ʢڝ૪૬खʣͱ͸ҧ͍ɺ͜ͷ੡඼ʹ͸ ʢࡍཱͬͨࠩผԽཁҼʣ͕͋Δɻ

60. Discussion

61. Questions ϐϘοτ͸͍ͭ͢΂͖͔ʁ Ϗδϣϯ
    PS
    ઓུ
    PS
    ੡඼ʁ ԿΛܭΕ͹͍͍ͷ͔ʁ ͲͷΑ͏ʹ੡඼͸੒௕͢΂͖͔ʁ զʑ͸ԿΒ͔ͷՁ஋Λ૝૾͍ͯ͠Δͷ͔ʁ .71ʹ͸Կؚ͕·Ε͍ͯΔͷ͔ʁ ΋ͬͱ଎͘Ͱ͖Δ͔ʁ

62. Test for Lean Startup ސ٬։ൃͷͨΊʹςετΛͲͷΑ͏ʹ׆༻ ͢Δ͔ʁ ސ٬΍ཁٻ͕ෆ࣮֬ͳதͰͲͷΑ͏ͳςε τΛ͓͜ͳ͏΂͖͔ʁ ࣌ؒ΍༧ࢉ͕ݶΒΕΔதͰඞཁͳػೳ΍඼ ࣭ΛͲͷΑ͏ʹఆٛ͢Δ͔ʁ