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Tests for the Lean Startup
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mackato
November 12, 2011
Business
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Tests for the Lean Startup
JaSST'11 Tokai SIG Slide.
mackato
November 12, 2011
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Transcript
ϦʔϯɾελʔτΞοϓ ͷͨΊͷςετ ސ٬ΛΓ৽͍͠ՁΛఏڙ͢ΔͨΊͷ ςετʹ͍ͭͯޠΖ͏ 2011/11/11 JaSST’11 Tokai SIG Ճ౻ڡʢΤΞʔζגࣜձࣾʣ
ΞδΣϯμ w ࣗݾհʢ4*(Φʔφʔʣ w ϦʔϯɾελʔτΞοϓ֓ཁ 4*(Φʔφʔ w ࣗݾհΞΠεϒϨΠΫʢΈͳ͞Μʣ w σΟεΧογϣϯʢΈͳ͞Μͱʣ
ࣗݾհ @mackato Mr. kato (bruce lee) in Green Hornet. Not
me.
Plan A
Plan A AIRS Is Really Simple
Plan A MARC Mobile Agile Ruby Cloud AIRS Is Really
Simple
Plan B ͓͍͍͠J1IPOF͕֮͑ͯΔ v.1
Plan B v.2
Plan Z
Hamamatsu .rb Hamamatsu.rb#10 - 2011.12.07
Hamackathon Hamackathon#2 Mobile - 2010.12.04
JAWS-UG দ JAWS-UG Hamamatsu Kick-off - 2011.11.26
Lean Startup
Eric Ries Speech Web 2.0 Expo 2009 Startup Lessons Leaned
Conference(2011) RailsConf 2011 - Why Rails Makes Startups Book The Lean Startup (2011) Blog Startup Lessons Learned Jp: 2012?
Lean Startup Principles Entrepreneurs are everywhere Entrepreneurship is management Validated
Learning Build - Measure - Learn Innovation Accounting
What is startup? ελʔτΞοϓͱɺۃͳෆ࣮֬ੑ ͷͱʹɺ৽͍͠αʔϏεΛఏ ڙ͢ΔͨΊʹͭ͘ΒΕΔɺਓ͔Βߏ ͞ΕΔஂମͰ͋Δɻ ձࣾͷنܦࡁ࢈ۀͷͲ͜ʹଐ͠ ͍ͯΔ͔ͳͲશؔ͘ͳ͍ɻ
Web startup trends Development Operation Distribution
Web startup trends Development Operation Distribution Free, Agile
Web startup trends Development Operation Distribution Free, Agile Cheap, Easy
Web startup trends Development Operation Distribution Free, Agile Cheap, Easy
No sales guys
Web startup trends Development Operation Distribution Free, Agile Cheap, Easy
No sales guys Low-Risk
Startup 0 25 50 75 100 0 1 2 3
4 5 6 7 8 9 10 Possible Downside Possible Upside
Large companies 0 25 50 75 100 0 1 2
3 4 5 6 7 8 9 10 Possible Downside Possible Upside
Entrepreneurship is Management ͏·͍͘͘৫࡞ΓOPUKVTU։ൃ ౷తͳϚωδϝϯτख๏௨༻͠ͳ͍ ۃͳෆ࣮֬ੑʹରॲ͢Δݪଇख๏
The Pivot
The Pivot ϐϘοτͱɺֶΜͩ͜ͱʹ࣠Λ͓ ͖ͭͭํΛม͑Δ͜ͱɻ
The Pivot ϐϘοτͱɺֶΜͩ͜ͱʹ࣠Λ͓ ͖ͭͭํΛม͑Δ͜ͱɻ Podcasting Directories
The Pivot ϐϘοτͱɺֶΜͩ͜ͱʹ࣠Λ͓ ͖ͭͭํΛม͑Δ͜ͱɻ Podcasting Directories
The Pivot ϐϘοτͱɺֶΜͩ͜ͱʹ࣠Λ͓ ͖ͭͭํΛม͑Δ͜ͱɻ Podcasting Directories Online Game
The Pivot ϐϘοτͱɺֶΜͩ͜ͱʹ࣠Λ͓ ͖ͭͭํΛม͑Δ͜ͱɻ Podcasting Directories Online Game
The Pivot ϐϘοτͱɺֶΜͩ͜ͱʹ࣠Λ͓ ͖ͭͭํΛม͑Δ͜ͱɻ Podcasting Directories Online Game Auction, E-commerce
The Pivot ϐϘοτͱɺֶΜͩ͜ͱʹ࣠Λ͓ ͖ͭͭํΛม͑Δ͜ͱɻ Podcasting Directories Online Game Auction, E-commerce
The Pivot ϐϘοτͱɺֶΜͩ͜ͱʹ࣠Λ͓ ͖ͭͭํΛม͑Δ͜ͱɻ Podcasting Directories Online Game Auction, E-commerce
The Pivot ϐϘοτͱɺֶΜͩ͜ͱʹ࣠Λ͓ ͖ͭͭํΛม͑Δ͜ͱɻ Podcasting Directories Online Game Auction, E-commerce
Speed Wins ͠ϐϘοτؒͷ࣌ؒΛॖͰ͖Ε ޭͷ֬Λߴ͘͢Δ͜ͱ͕Ͱ͖·͢ ࢿ͕ۚਚ͖Δલʹ ࣦഊ͏·͍͔͘ͳ͍ํ๏ͷൃݟ Ͱ͖Δ͚ͩૣࣦ͘ഊ͢Δ
Waterfall Requirements Specifications Design Implementation Verification Maintenance Problem: Known Solution:
Known
Waterfall Requirements Specifications Design Implementation Verification Maintenance Problem: Known Solution:
Known ਐḿͷ୯Ґ ࣍ͷఔਐΉ͜ͱ
Achieving Failure ͠୭ཉ͘͠ͳ͍ͷΛ࡞͍ͬͯͨΒ ༧ఆ௨Γʁ ༧ࢉҎʁ ߴ࣭ʁ ඒ͍͠σβΠϯʁ ࣦഊͷୡμϝͳϓϥϯͷண࣮ͳ࣮ߦ
Agile Problem: Known Solution: Unknown Product Owner
Agile Problem: Known Solution: Unknown Product Owner ਐḿͷ୯Ґ ಈ࡞͢Δίʔυ
Lean Startup Problem: Unknown Solution: Unknown Hypotheses, Experiments, Insights Data,
Feedback, Insights
Lean Startup Problem: Unknown Solution: Unknown Hypotheses, Experiments, Insights Data,
Feedback, Insights ਐḿͷ୯Ґ ސ٬ʹؔ͢Δཱূ͞Εֶͨͼ
Build - Measure - Learn Build Measure Learn
Build - Measure - Learn Build Measure Learn CODE DATA
IDEAS
Build - Measure - Learn Build Measure Learn CODE DATA
IDEAS ͜ͷϧʔϓʹ͔͚Δ૯࣌ؒΛ࠷খԽ͢Δ
Innovation accounting ϕʔεϥΠϯͷઃఆ .JOJNVN7JBCMF1SPEVDU .71 Λ࡞Δ ݱ࣌Ͱͷސ٬ߦಈΛଌΔ Τϯδϯͷνϡʔχϯά ϕʔεϥΠϯ͔Βཧܕʹ͔֤ͬͯछࢦඪΛ ্Ͱ͖Δ͔࣮ݧ͢Δ
ϐϘοτ͢ΔPS͜ͷ··ਏ๊͢Δ ࣮ݧ݁Ռ͕ऩ֭చݮʹୡͨ͠ΒϐϘοτ͖͢
MVP Minimum Viable Product
Minimum Viable Product ࢢධՁΛಘΔͨΊͷ࠷খͷ ͦ͠ͷ͕ຊͷΛղܾͯ͠ ͘ΕΔͳΒɺઌݟੑͷ͋Δސ٬ɺ· ͩͳ͍ػೳΛఆͯ͠Λਖ਼͍͠ ํʹಋ͍ͯ͘ΕΔ ։ൃͷ෮ʹίϛοτ͢Δ͜ͱ͕ॏཁ
Website: First version deals: Coupon generation: Send 500 PDFs: MVP
(Nov 2008) WordPress T-shirts FileMaker Apple Mail
Website: First version deals: Coupon generation: Send 500 PDFs: MVP
(Nov 2008) WordPress T-shirts FileMaker Apple Mail $16.5 billion IPO (Nov 2011)
Conclusion ϦʔϯɾελʔτΞοϓɺελʔτ ΞοϓͷͨΊͷϚωδϝϯτख๏ ϐϘοτ͠ͳ͕Β͏·͍͘͘ํ๏Λ ݟ͚ͭΔɻࢿ͕͖ۚͭΔ·͑ʹ .71ΛͳΔ͚ͨૣ͘ɻސ٬ʹؔ͢Δ ࣝΛಘΔͨΊʹแׅతͳෆཁ
Conclusion ϦʔϯɾελʔτΞοϓɺελʔτ ΞοϓͷͨΊͷϚωδϝϯτख๏ ϐϘοτ͠ͳ͕Β͏·͍͘͘ํ๏Λ ݟ͚ͭΔɻࢿ͕͖ۚͭΔ·͑ʹ .71ΛͳΔ͚ͨૣ͘ɻސ٬ʹؔ͢Δ ࣝΛಘΔͨΊʹแׅతͳෆཁ Let’s get started!
Q&A
Resources
Presentations RailsConf 2011 - Why Rails Makes Startups http://slidesha.re/lSTh5f Eric
Ries at Startup Lessons Learned sllconf 2011 - Japanese Translation http://slidesha.re/ihm1Ce Books The Lean Startup http://theleanstartup.com/book ΞϯτϨϓϨφʔͷڭՊॻ http://amzn.to/tJGmsZ ΞδϟΠϧͳݟੵΓͱܭըͮ͘Γ http://amzn.to/soK2x6 Subject To change http://amzn.to/uyKznA
Self introduction ໊͓લ ͓ॅ·͍ ͋ͳͨͷϓϥϯ" ͋Εɺϓϥϯ# ͜ͷ4*(ʹࢀՃͨ͠ಈػ ͜ͷ4*(ʹظ͍ͯ͠Δ͜ͱ
Ice Break
Elevator Pitch
Elevator Pitch ʢސ٬χʔζʣΛཉ͍ͯ͠Δʢରސ ٬ʣ͚ͷʢ໊ʣɺʢࢢʣ ͷͰʢ࠷େͷॴʣΛ͍ͬͯΔɻ ʢڝ૪૬खʣͱҧ͍ɺ͜ͷʹ ʢࡍཱͬͨࠩผԽཁҼʣ͕͋Δɻ
Discussion
Questions ϐϘοτ͍͖͔ͭ͢ʁ ϏδϣϯPSઓུPSʁ ԿΛܭΕ͍͍ͷ͔ʁ ͲͷΑ͏ʹ͖͔͢ʁ զʑԿΒ͔ͷՁΛ૾͍ͯ͠Δͷ͔ʁ .71ʹԿؚ͕·Ε͍ͯΔͷ͔ʁ ͬͱ͘Ͱ͖Δ͔ʁ
Test for Lean Startup ސ٬։ൃͷͨΊʹςετΛͲͷΑ͏ʹ׆༻ ͢Δ͔ʁ ސ٬ཁٻ͕ෆ࣮֬ͳதͰͲͷΑ͏ͳςε τΛ͓͜ͳ͏͖͔ʁ ࣌ؒ༧ࢉ͕ݶΒΕΔதͰඞཁͳػೳ ࣭ΛͲͷΑ͏ʹఆٛ͢Δ͔ʁ