Getting Psych: How to Nurture User Interest

How do you make users click and come back? Learn how to nurture user interest, the fuel of web browsing. Increase their reserves by giving them interesting concepts, designs, and data. Maintain interest by minimizing user confusion and input. Perhaps unsurprisingly, the same optimizations can be applied to the development team on the project.

*Watch the video for this presentation at: http://mrkn.co/0aeb5

Transcript

7. Cute  singles    “View  Photos!”      Unlock-­‐able    “I’m  a  Woman  looking  for  a  Man”    Age  range  both  attractive  and  easy    Postal  code  easy    Big  green  button  
8. 1)  Oh  right,  match.com.    30%     2)  Oouh,  cute  pics    +10%   3)  But  they’re  hidden,  how  to  see  more?  +2%   4)  Ugh.  Input  3  lines  of  search  criteria  -­‐15%   5)  Yes,  I’m  a  woman,  smart.  -­‐5%        5b)  Oh  woman  are  on  this  site?    Good.    -­‐5%   6)  25-­‐35  sounds  sexy.    -­‐5%   7)  Near  94110  would  be  good.    -­‐8%   8)  Show  me  the  photos!    +5%   ß    Psych  Level                      Start:  30%    End:  14%    (peak:  42%,  low:  9%)  
10. Let’s  try:    1)  Correct  psych,  2)  track  from  upper  left,  3)  use  the  force  
13. Could  this  page  create  more,  use  less  Psych?