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Digitale Produktentwicklung

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Avatar for Marcel Otten Marcel Otten
September 04, 2017

Digitale Produktentwicklung

Das Pflichtenheft hat ausgedient: Wie man mit innovativen Methoden Ideen am Fließband produziert, in der echten Welt testet und in Wochen statt Jahren auf den Markt bringt.

Avatar for Marcel Otten

Marcel Otten

September 04, 2017

Other Decks in Design

Transcript

  1. BRAVE & HUNGRY »Auf der richtigen Grundlage aufbauend gute Ideen

    generieren und diese effizient validieren« Anforderungen an unseren Prozess:
  2. BRAVE & HUNGRY »Wie können wir erreichen, dass unsere Kunden

    unseren Roboter nicht furchteinflößend finden?«
  3. BRAVE & HUNGRY Rahmenbedingungen PRO JEK TNA M E DAR

    K H ORS E INN O VATIO N : DIGIT AL I N N O VATION P LAYBOOK EXPLORE Template 7.3.3: digital-innovation-playbook.de/templates/basic BASIS \ EXPL O R E \ CREATE \ E VALU ATE \ F RAM E DIGITAL INNOVATION BOARD:
  4. BRAVE & HUNGRY Markt & Thema analysieren - Wettbewerb ansehen

    - Inspirationen sammeln (Branchenübergreifend)
  5. BRAVE & HUNGRY Drei Alternativen zum klassischen Brainstorming Brainswarming Alleine

    Nachdenken Unsere “Sechs Post-Its auf einem A4-Blatt”-Methode
  6. BRAVE & HUNGRY suggestion suggestion suggestion , ?123 . a

    s d f g h j k l z x c v b n m q w e r t y u i o p 1 2 3 4 5 6 7 8 9 0 4:15 5:05 3:36 3:50 3:25 One Day All I Want Love Like This High Hopes Brand New Day 1 2 3 4 5 1 4:15 One Day OK CANCEL Thu, Apr 13 Start date 2017 M S W T F S T 30 1 16 17 19 20 21 22 18 23 24 26 27 28 29 25 13 9 10 12 14 15 11 7 2 3 5 6 8 4 April 2017 OK CANCEL 1 12 9 10 11 2 4 8 5 7 6 3 3:30 AM PM Incoming call Scott Masterson IGNORE ANSWER REPLY ARCHIVE Hey let’s catch up soon. Do you want to grab lunch sometime this weekend? Let me know when you’re free! 4:10 PM Jennifer Smith Can’t wait to see you! 5:09 PM Sandra Adams All Janet Perkins Mary Johnson Peter Carlsson Trevor Hansen Aaron Bennett Abbey Christensen Ali Connors Alex Nelson Anthony Stevens A A Abcdefg Abcdefghijklmno THE THIRD ITEM TWO NO. ONE THE THIRD ITEM TWO NO. ONE Search people & places 12:30 THE THIRD ITEM TWO NO. ONE Page title 12:30 121 / 120 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam gravida venenatis accumsan. In mi massa, tempus nec laoreet Multi-line input label 110 / 120 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam gravida venenatis accumsan. In mi massa, tempus Multi-line input label 51 / 50 Input text for a single line field with a maximu Single-line input label 31 / 50 Input text for a single line field with a max Single-line input label 121 / 120 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam gravida venenatis accumsan. In mi massa, tempus nec laoreet Multi-line input label 110 / 120 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam gravida venenatis accumsan. In mi massa, tempus Multi-line input label 51 / 50 Input text for a single line field with a maximu Single-line input label 31 / 50 Input text for a single line field with a max Single-line input label Disabled text Input text Username or Password is incorrect. Input text Input tex Hint text Hint text Hint text Disabled text Input text Username or Password is incorrect. Input text Input tex Hint text Hint text Hint text 60 60 DISABLED PRESSED NORMAL DISABLED PRESSED NORMAL DISABLED PRESSED NORMAL DISABLED PRESSED NORMAL This item already has the label “travel”. You can add a new label. ACTION Single-line snackbar Verdana Courier Calibri Arial Trevor Hansen [email protected] [email protected] [email protected] Contact Name BUTTON BUTTON Permissions Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna wirl aliqua. Up exlaborum incididunt. BUTTON BUTTON Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna wirl aliqua. Ut enim ad minim ikad veniam, quis nostrud exercitatn ullamco laboris nisi ut aliquip. ACCEPT DECLINE MORE INFO Permissions Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisinuli. Align center Greyhound divisively hello coldly wonderfully marginally far upon excluding. Title Subhead ACTION 2 ACTION 1 Subtitle here Title goes here ACTION 2 ACTION 1 Subtitle here Title here ACTION 2 ACTION 1 Title Campbell Groceries: almond milk coconut water cucumber suggestion suggestion suggestion , ?123 . a s d f g h j k l z x c v b n m q w e r t y u i o p 1 2 3 4 5 6 7 8 9 0 suggestion suggestion suggestion , ?123 . a s d f g h j k l z x c v b n m q w e r t y u i o p 1 2 3 4 5 6 7 8 9 0 Print this page Copy Upload Share More Mail Message Google+ Gmail Hangout Two line Support text Two line Support text Single line Single line Secondary line text lorem ipsum dapibus, neque id cursus faucibus Three-line item Secondary line text lorem ipsum dapibus, neque id cursus faucibus Three-line item Three-line item Secondary line text lorem ipsum dapibus, neque id cursus faucibus Secondary line text Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam massa quam. Three-line item Secondary line text Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam massa quam. Three-line item Three-line item Secondary line text Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam massa quam. Line item unselected Line item selected Line item selected Data usage Bluetooth Wi-Fi Two-line item Secondary text Two-line item Secondary text Two-line item Secondary text Two-line item Secondary text Two-line item Secondary text Two-line item Secondary text Single-line item Single-line item Single-line item Single-line item Single-line item Single-line item Settings 12:30 BUTTON BUTTON Permissions Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna wirl aliqua. Up exlaborum incididunt quis nostrud exercitatn. Settings 12:30 BUTTON BUTTON Permissions Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna wirl aliqua. Up exlaborum incididunt quis nostrud exercitatn. Chambray Carles Terry Gibson balls plaid wolf. Disrupt fashion axe 90's quinoa +1 Neutra. Irony ethnic ennui McSweeney's, semiotics small batch squid direct trade. Readymade salvia Echo Park scenester. Farm-to-table selvage small batch swag asymmetrical whatever, tattooed American Apparel meh viral wolf tofu trust fund you probably haven't heard of them. Viral 3 wolf moon retro drinking Document 1 Document 2 Trevor Hansen Alex Nelson Owners Notes File s Application 12:30 Primary Secondary Disabled #FFFFFF #FFFFFF #FFFFFF 100% 70% 50% Primary Secondary Disabled #000000 #000000 #000000 87% 54% 38% Title Medium 20pt Headline Regular 24pt Subheader Regular 16pt Body 2 / Menu Medium 14pt Body 1 Regular 14pt Caption Regular 12pt BUTTON MEDIUM 14PT [email protected] Forums Updates Promos Purchases Social Spam Trash Outbox Inbox 24 64 80 24 Page Title 12:32 PM 24 80 24 Page Title 12:30 [email protected] Forums Updates Promos Purchases Social Spam Trash Outbox Inbox 24 5X 80 24 Page Title 12:30 24 80 24 Page Title 12:30 24 80 24 Page Title 12:30 16 72 16 Page Title 12:30 [email protected] Forums Updates Promos Purchases Social Spam Trash Outbox Inbox 24 80 24 Page Title 12:30 [email protected] Forums Updates Promos Purchases Social Spam Trash Outbox Inbox 12:30 16 72 56 1X 16
  7. BRAVE & HUNGRY Jetzt kaufen Wizard of Oz Momentan leider

    nicht verfügbar ! Hinterlasse uns doch deine Mail und wir melden uns, sobald du wieder bestellen kannst. Eintragen [email protected]
  8. BRAVE & HUNGRY Design Sprint Montag Dienstag Mittwoch Donnerstag Freitag

    Zielsetzung Experteninterviews Customer Journey Ideen erarbeiten Lösungen skizzieren Lösungen auswahlen Storyboard erstellen Prototyp bauen Testen Montag Dienstag Mittwoch Donnerstag
  9. BRAVE & HUNGRY Design Sprint Montag Dienstag Mittwoch Donnerstag Freitag

    Zielsetzung Experteninterviews Customer Journey Ideen erarbeiten Lösungen skizzieren Lösungen auswahlen Storyboard erstellen Prototyp bauen Testen Montag Dienstag Mittwoch Donnerstag