eCommerce Marketing Tactics from selling Kitchen Tools, Software, and Handmade Notebooks (plus a story about WordPress)

When last did you have a remarkable eCommerce experience? It’s hard to stand out these days. Different types of eCommerce products require different types of marketing but there are also some eCommerce tactics that stay the same no matter what you’re selling. From working on various business over the past decade – selling kitchen tools to software to handmade notebooks – here are some things I’ve observed. Plus a story about how WordPress changed my life.

Transcript

1. Hello, Marina Pape @marinapape
8. 1. The branding is really strong 2. Clear sense of ‘why’ 3. Personalisation during checkout
10. #1
12. https://woocommerce.com/posts/case-study-scratch-pet-food/
13. eCommerce Marketing Tactics from selling Kitchen Tools, Software, and Handmade Notebooks Marina Pape @marinapape (and a story about WordPress)
14. TACTIC ONE Create Emotional Connection
17. 1. Products 2. Just the right time 3. Passion 4. Website 5. Invested a lot in content 6. Customer service
18. “ ” We didn’t just want to satisfy customers. Or meet their expectations. We wanted to delight them.
19. The unboxing experience:
21. https://media.sproutsocial.com/uploads/Sprout-Social-Creating-Connection-What-Consumers-Want-From- Brands-in-a-Divided-Society.pdf
22. “ ” When customers feel connected to brands, more than half (57%) will increase their spending with that brand. SPROUTSOCIAL, 2018
23. “ ” SPROUTSOCIAL, 2018 On the contrary, when consumers don’t feel connected to a brand 70% are less likely to shop there over a competitor and almost two thirds (61%) will spend less with that business.
24. “ ” Consumers want material that humanizes an otherwise faceless brand. Consumers want to learn more about the people behind their favorite brands. SPROUTSOCIAL, 2018
27. TACTIC TWO Tell Stories
28. 1. Product wasn’t tangible 2. Engagement 100% online 3. Global audience 4. Company culture ?
29. “ ” We tell the stories of the people who have built businesses on our platform to create social proof and bring what WooCommerce can do to life.
32. Mannnnny more stories to be told…
40. “ ” Consumers want material that humanizes an otherwise faceless brand. Consumers want to learn more about the people behind their favorite brands. SPROUTSOCIAL, 2018
42. TACTIC THREE Think Inclusively
45. “ ” Thinking inclusively is not just for the HR department. It is one of the responsibilities of the marketing team – and can impact the bottom line.
46. THREE TACTICS
47. OUTSTANDING ECOMMERCE EXPERIENCE CHECKLIST: 1. Can you create emotional connection?
 2. Can you tell a story to make it more real?
 3. Is it inclusive?
48. TO END The power of
53. July 2018
60. Thank you. Marina Pape @marinapape QUESTIONS?