Let's Blog

Transcript

1. Comms feat. Mario B. Let’s Blog
2. Table of contents How it all started Why? The process Creative part Feedback and communication Questions
3. About Comms • Ana, Kosh, Marta & Zazu • Responsible for Q’s External Communications (managing website, blogs, social media, PR, events, advertising, branding materials) and Internal Communications (Jenz) • BLOG - Planning, reviewing, inserting, SEO, co-creating visuals, publishing, promoting • Storytellers, word game enthusiasts, dog lovers, and the main actors in Q values (in case you missed that) :D
4. About me • Mario Blažek • Senior Backend Developer @Qagency • Lead Backend Developer @jenz.app • Married with children • Believes in Open Source • Zagreb PHP Meetup organizer (ZgPHP) • Chief Fire Officer
5. Why Mario?
6. How it all started
7. Why?
8. Benefits - Q agency • It helps drive traffic to our website • It helps convert traffic into leads • It drives long-term results
9. Benefits - Recruitment • Employee testimonials • Share insights about Q culture • Talent magnet blogs
10. Benefits - Education • Positions Q as the expert in certain fields
11. Benefits - Education
12. Benefits - Education
13. Benefits - Education
14. Benefits - You • Personal development • Street cred • Compensation
15. Benefits - You
16. Benefits - You
17. Benefits - You • Ali Spittel • Kitze • Erika Heidi • Eric Seidel • Emma Bostian • ...
18. The process
19. Statistics • Management defined required number of blog posts per department • Plan to have a regular release schedule • You can always #do more :)
20. Initial topic selection • We requested initial topics from TLs • Topics not set in stone • Blog topics spreadsheet
21. Initial topic selection
22. Suggest a new topic • Go to blog topics spreadsheet • Go to the sheet Suggested Topics • Fill in the columns with your First and last name, Team, Topic, and Short description • In the next column, tag your Team Lead by adding a comment • If the topic is not technology or department-specific, please tag Head of Engineering • After the Team Lead/Head of Engineering reviews the topic, if the topic is Approved
23. Select a topic • Go to blog topics spreadsheet • Find your team’s sheet or stay on the sheet General • Choose a topic from a your team’s sheet or General • Book a topic by writing your name in the designated field/column • Choose a month you plan for writing your blog • Change status to Booked
24. Who can write a blog? • When you are idle • Outside working hours • Always consult your team lead first
25. Time tracking • Q General • https:/ /teamwork.q.agency/#/tasks/13735142
26. Blog submission • Sending an email to blogs@q.agency • Mario will give you initial feedback • Comms take over • Be ready to update blog according to the feedback
27. Publishing • Final version is going to be delivered to you and your TL • Comms define the publish date • Share, share, share
28. Compensation • One time bonus of X kuna (300 - 500 - 700 - X) • Most viewed blog in a quarter
29. Confluence links • https:/ /q-agency.atlassian.net/wiki/spaces/COMMUNICATION S/pages/8194657/Blog • https:/ /q-agency.atlassian.net/wiki/spaces/COMMUNICATION S/pages/265781560/Blogging+Process • https:/ /q-agency.atlassian.net/wiki/spaces/COMMUNICATION S/pages/8195584/Promoting+Blogs
30. Creative part
31. How to choose a topic? • Hot new libraries in Flutter/JS/X community • I solved a problem • Learned something new and want to share it with others • Architecture CQRS\ES • This code makes me proud • This library makes me cry
32. Research • Google your competitors • If you can’t write a high quality post that’s better than theirs, don’t bother • You don’t need to be an expert on the topic • Make sure you’re adding value
33. How to start writing process • Code your solution first • Try to document the solution (why? how?) • Write an intro text • Provide a meaningful conclusion • Look ma my first blog post :)
34. Important things to notice • Concise, this is not a Jane Austen novel • Explain it to a 6-year-old • Do not assume • Put only relevant code snippets, everything else to a Git repo
35. Blog template • Defines standards and conventions • Will help you with the semantic structure • Is mandatory!
36. Blog template
37. Blog template
38. Blog template
39. What about code snippets • Add code snippets as GitHub Gist • Select public Gist • Select a proper syntax formatting • Copy URL back to your blog
40. What about code snippets
41. What about code snippets
42. What about code snippets • https:/ /gist.github.com/MarioBlazek/86e84f57542c275ecc5079723954ae8d
43. Ready for review? • You are satisfied with the result • Comply with the blog template • Code snippets are tested and working!
44. Comms approved
45. Confluence links • https:/ /q-agency.atlassian.net/wiki/spaces/COMMUNICATIONS/pag es/8195551
46. Feedback and Communication
47. Feedback and communication • We value your feedback • blogs@q.agency • Slack channel - blogs
48. Questions?
49. Thank you Mario Blažek @phpanarchist Slides: https:/ /bit.ly/lets-blog