platform for managing user consent, compliant with European and international regulations on personal data protection. Historic solution for brands 2024: TCF-certified solution for digital publishers Mobile App Solution CMP Partner - Google Gold Partner Equipped websites 80 000 Proofs of consents +10 Billions Widget view/day 16M CCPA GDPR LOI 25 NFADP
Plausible Ecommerce connectors Shopify Prestashop Wordpress Adobe Commerce Drupal Webflow CMS connectors Big Commerce Install Axeptio easily and in a few clicks OUR PLUGINS - SMALL BUT MIGHTY With our plugins, you can spend less time setting up our widget and more time looking after your customers. CONNECTORS WITH MAJOR ANALYTICS PLATFORMS The Axeptio platform enables you to collect consent and banner display data and import it into your analytics tools via connectors.
60% optin rate Where did your audience go? Solution : 2. Universal IDs Jacadi, first advertiser to activate First-id via Axeptio Audience Leaks and Solutions to Recover Them
online advertising banner Birth of the first ad blocker Explosion of Adblock Plus Apple ITP - V1 launch Desktop : 10,5% PDM in 2024 Mobile : 25% PDM in 2024 Launch of GDPR Firefox Desktop : 6,5% PDM in 2024 Apple ATT 80% opt-out Chrome - After multiple postponements of deleting cookies on Chrome, Google finally announced in July 2024 that it would give the user the choice via a dedicated screen "à la Apple ATT" 65% PDM Desktop and mobile included 1994 1996 2006 2017 2018 Sept. 2019 Avril 2021 Juil. 2024
a relevant illustration The look and feel Choose attractive illustrations that capture visitors' attention while seamlessly integrating with your site. Consider using your logo or images that reflect your brand's identity. 🌶️ Insify / Photomyne Your Axeptio widget is your first point of contact with visitors when they arrive on your website. Don't miss this opportunity to make a great impression and build a trusting relationship with your visitors.
your widget and encourages users to interact with it while allowing for smooth navigation. Putting your widget foreward The color of the box shadow Express yourself by matching the box shadow to the colors of your site or by playing with transparency levels. 🌶️ Veepee Switzerland The box shadow Encourages users to interact without blocking the navigation IMPROVING THE INTERACTION RATE In Average : +10% on interaction rate On mobile : +6% On desktop : +14%
solution, as it does not allow the users to pursue the navigation, unless they interacted with the widget. 🌶️ SAV Darty Blocks the navigation Customizing the Consent Wall The same colors are used for the consent wall as the ones defined in the section 'customize the widget look'. The Consent Wall blocks the navigation until the user interacts with the widget IMPROVING THE INTERACTION RATE In average: +15% on interaction rate On mobile : +9% On Desktop : +23%
load, visitors who navigate fast might never see it. In order to improve your interaction rate, you may want to reduce the opening timeout, so that the widget appears earlier. Reducing the Opening Timeout Increasing the Opening Timeout If your widget appears too suddenly, it may discourage users to pursue their navigation, which leads to an increased bounce rate. In this case, we recommend you to increase the opening timeout, which will improve the user experience. IMPROVING THE INTERACTION RATE
company • • Results : A direct impact on consent rates Enhanced user confidence • • • Personalization in the service of brand image: Integration of the brand identity into the consent banner Color codes visible on the banner Simple and transparent communication with its users: Clear messages explain data use in an accessible way
SOLUTIONS TO CONSIDER: Hashed emails: Only logged-in users Server-side: No cross-domain/device access Universal IDs • • • • • WHAT HAS BLOCKED ADVERTISERS SO FAR: Cost of purchasing solutions Implementation costs Prioritization based on roadmaps Lack of internal resources Expertise that needs to be acquired and is still rare
Jacadi is a premium children's fashion brand, with online sales (ecommerce website). Jacadi is first advertiser to test an innovative retargeting approach using First-id, activated via its Axeptio CMP. • • The brand retarget identified visitors with their consent on + than 200 premium French sites, across all browsers. On chrome and safari (cookieless) TOWARDS TARGETED ADVERTISING WITHOUT THIRD-PARTY COOKIES
campaigns) comparing performances of a traditional advertising campaign versus the First-id approach. The brand retarget identified visitors with their consent on + than 200 premium French sites, across all browsers. On chrome and safari (cookieless) The result using IDs : more precise targeting, better conversion rates,and higher quality traffic. 22% of conversions were with Safari Jacadi, first advertiser to activate First-id via Axeptio TOWARDS TARGETED ADVERTISING WITHOUT THIRD-PARTY COOKIES
mark3t1ng
leimatthew05
szymonslowik
productmarketing
codingconduct
eileencodes
mkilby
lindahogenes
reverentgeek
lara
kimpetersen
samanthasiow
bethany
