Axeptio - Boost uw online verkoop en blijf compliant: optimaliseer uw toestemmingsbeheer tijdens piekperiodes!

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1. Boost your online sales and stay compliant: Best practice examples to optimize your CMP! www.axept.io Wednesday, April 2nd 2025 Webwinkel Vakdagen
2. Axeptio speaker SALES DIRECTOR BENELUX Gordon Plomp Doubleclick - (now Google) Omniture - (now Adobe) RTB House Impact CMP on martech platforms, Retargeting Budget 10k / ROA 10 = Revenue 100.000 euro Increase reach 20% = 20.000 euro extra revenue (budget increase 2k euro)
3. • • • • Axeptio is a CMP, a SaaS platform for managing user consent, compliant with European and international regulations on personal data protection. Historic solution for brands 2024: TCF-certified solution for digital publishers Mobile App Solution CMP Partner - Google Gold Partner Equipped websites 80 000 Proofs of consents +10 Billions Widget view/day 16M CCPA GDPR LOI 25 NFADP
4. Some of our clients oscarnordic.nl student.be/nl 1 3 2 insify.nl 1 2 3
5. Google Analytics Piano Analytics Matomo Piwik Pro Amplitude Beyable Fathom Plausible Ecommerce connectors Shopify Prestashop Wordpress Adobe Commerce Drupal Webflow CMS connectors Big Commerce Install Axeptio easily and in a few clicks OUR PLUGINS - SMALL BUT MIGHTY With our plugins, you can spend less time setting up our widget and more time looking after your customers. CONNECTORS WITH MAJOR ANALYTICS PLATFORMS The Axeptio platform enables you to collect consent and banner display data and import it into your analytics tools via connectors.
6. Solution 1 : CMP optimizing consent rates Implementations with over 60% optin rate Where did your audience go? Solution : 2. Universal IDs Jacadi, first advertiser to activate First-id via Axeptio Audience Leaks and Solutions to Recover Them
7. 3 major sources of audience leakage Adblocker Third-Party Cookies deprecation Low consented audience
8. Events that impacted your audience • • • • First online advertising banner Birth of the first ad blocker Explosion of Adblock Plus Apple ITP - V1 launch Desktop : 10,5% PDM in 2024 Mobile : 25% PDM in 2024 Launch of GDPR Firefox Desktop : 6,5% PDM in 2024 Apple ATT 80% opt-out Chrome - After multiple postponements of deleting cookies on Chrome, Google finally announced in July 2024 that it would give the user the choice via a dedicated screen "à la Apple ATT" 65% PDM Desktop and mobile included 1994 1996 2006 2017 2018 Sept. 2019 Avril 2021 Juil. 2024
9. Audience Leaks and Solutions to Recover Them Solution : 2. Universal IDs Solution : 1. CMP optimizing consent rates Adblocker Solution : 3. Server-Side Low consented audience Third-Party Cookies deprecation
10. Solution : 1. CMP optimizing consent rates Adblocker Disappearance of Third-Party Cookies Lack of consent Best practices, increase opt-in rates.
11. www.axept.io Optimization tactics BEST PRACTICES FOR CONSENT MANAGEMENT
12. Improving the interaction rate The Customization Customizing the text Choosing a relevant illustration The look and feel Choose attractive illustrations that capture visitors' attention while seamlessly integrating with your site. Consider using your logo or images that reflect your brand's identity. 🌶️ Insify / Photomyne Your Axeptio widget is your first point of contact with visitors when they arrive on your website. Don't miss this opportunity to make a great impression and build a trusting relationship with your visitors.
13. The Box Shadow The box shadow enhances the visibility of your widget and encourages users to interact with it while allowing for smooth navigation. Putting your widget foreward The color of the box shadow Express yourself by matching the box shadow to the colors of your site or by playing with transparency levels. 🌶️ Veepee Switzerland The box shadow Encourages users to interact without blocking the navigation IMPROVING THE INTERACTION RATE In Average : +10% on interaction rate On mobile : +6% On desktop : +14%
14. The Consent Wall The consent wall is a more direct solution, as it does not allow the users to pursue the navigation, unless they interacted with the widget. 🌶️ SAV Darty Blocks the navigation Customizing the Consent Wall The same colors are used for the consent wall as the ones defined in the section 'customize the widget look'. The Consent Wall blocks the navigation until the user interacts with the widget IMPROVING THE INTERACTION RATE In average: +15% on interaction rate On mobile : +9% On Desktop : +23%
15. The Opening Timeout If your widget takes too long to load, visitors who navigate fast might never see it. In order to improve your interaction rate, you may want to reduce the opening timeout, so that the widget appears earlier. Reducing the Opening Timeout Increasing the Opening Timeout If your widget appears too suddenly, it may discourage users to pursue their navigation, which leads to an increased bounce rate. In this case, we recommend you to increase the opening timeout, which will improve the user experience. IMPROVING THE INTERACTION RATE
16. CMP web perf for UX and SEO GOOGLE CORE WEB VITALS : KEY INDICATORS MONITORED BY GOOGLE INP : INTERACTION TO NEXT PAINT Supplier SDK URL Size Axeptio static.axept.io 87kb Onetrust otBannerSdk.js 98.6kb Iubenda cdn.elev.io 104kb Didomi sdk.privacy-center.org 105kb Sirdata choices.consentframework.com 112kb SFBX cdn.appconsent.io 128kb
17. Gites de France - Corse x Axeptio - Travel booking company • • Results : A direct impact on consent rates Enhanced user confidence • • • Personalization in the service of brand image: Integration of the brand identity into the consent banner Color codes visible on the banner Simple and transparent communication with its users: Clear messages explain data use in an accessible way
18. User Consent in Mobile Applications BE GDPR COMPLIANT ALSO IN YOUR MOBILE APPS
19. Audience Leaks and Solutions to Recover Them Solution : 2. Universal IDs Adblocker Disappearance of Third-Party Cookies Lack of consent
20. Ready for a world without third-party cookies? UNIVERSAL IDS Already 50% of your audience to date!
21. Growing demand from advertisers for cookieless solutions • • • SOLUTIONS TO CONSIDER: Hashed emails: Only logged-in users Server-side: No cross-domain/device access Universal IDs • • • • • WHAT HAS BLOCKED ADVERTISERS SO FAR: Cost of purchasing solutions Implementation costs Prioritization based on roadmaps Lack of internal resources Expertise that needs to be acquired and is still rare
22. Jacadi, first advertiser to activate First-id via Axeptio About Jacadi Jacadi is a premium children's fashion brand, with online sales (ecommerce website). Jacadi is first advertiser to test an innovative retargeting approach using First-id, activated via its Axeptio CMP. • • The brand retarget identified visitors with their consent on + than 200 premium French sites, across all browsers. On chrome and safari (cookieless) TOWARDS TARGETED ADVERTISING WITHOUT THIRD-PARTY COOKIES
23. • • • • The study AB testing (2 retargeting campaigns) comparing performances of a traditional advertising campaign versus the First-id approach. The brand retarget identified visitors with their consent on + than 200 premium French sites, across all browsers. On chrome and safari (cookieless) The result using IDs : more precise targeting, better conversion rates,and higher quality traffic. 22% of conversions were with Safari Jacadi, first advertiser to activate First-id via Axeptio TOWARDS TARGETED ADVERTISING WITHOUT THIRD-PARTY COOKIES
24. Adblocker Disappearance of Third-Party Cookies Lack of consent Solution : 3. Server-Side Audience Leaks and Solutions to Recover Them
25. Nr 13 www.axept.io Visit our stand today:
26. Be compliant, always! PUT YOUR COMPLIANCE ON AUTO-PILOT AUDIT TOOLS TO CHECK YOUR SITE Shake!
27. Thank you! www.axept.io Follow Axeptio on social media axeptio-gdpr axeptio_eu axeptio_eu axeptio_eu axeptio