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Hoe houd je klanten hongerig door co-creatie -...
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Marketing OGZ
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July 15, 2021
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Hoe houd je klanten hongerig door co-creatie - WWV Summer Edition 2021
Marketing OGZ
PRO
July 15, 2021
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Transcript
Hoe houd je klanten hongerig door co-creatie?
Hoe houd je klanten hongerig door co-creatie? •Willem van Rijswijk
•Veganizer & Marketing Manager 2
3 Stromingen •Ready to Heat • Webshop-orders, levering Nederland en
Vlaanderen •Ready to Eat • Dark Kitchen Concept •Foodservice • Grab&Go, Smart Vending, spreads en eventcatering 3
None
Masters •Gerechten ontwikkeld door onze Masters •Masters zijn het gezicht
van de productlijnen 5
Find the Master •Voorronde (75 inschrijving) •Live stream halve finale
•Live stream finale (met Giel, Khalid, Danny, Jason en Veerle) 6
VIDEO RECAP FINALE 7
7 Nieuwe Masters •What’s in it for them: • Schaal&distributie
• Podium&zichtbaarheid • Omzetdeling 8
Milieu-impact •Leaderboard •Impact feedback op de verpakking 9
Instagram als verkoopkanaal •En het stimuleren van user generated content
10
Funding •Community sharefunding via het platform van Eyevestor 11
Samenwerken met experts 12
Sho-Karma •Trek gekregen? •Probeer onze vegan Sho-Karma pizza! 13