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VU

Marketing OGZ
September 15, 2023
120

 VU

Marketing OGZ

September 15, 2023
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  1. Making impact with AI: High-value use-cases September 13th , 2023

    MATHIJS PELLEMANS PHD CANDIDATE / AI SPECIALIST
  2. Introduction AI Specialist Pon Big Data Expo – Making Impact

    with AI 2 PhD Candidate Vrije Universiteit Amsterdam What are we working on?
  3. Outline Background • What is AI? • LLMs Use Cases

    • High-value Applications • Real-world Examples Triple Helix Model of Innovation • The Model • AI Labs Big Data Expo – Making Impact with AI 3
  4. What is AI? Artificial Intelligence Computer systems able to perform

    tasks that normally require human intelligence Machine Learning Application of AI that allows a system to automatically learn and draw inferences from patterns in data Deep Learning Application of AI that allows a system to train a model using neural nets without a need for humans extracting features Big Data Expo – Making Impact with AI 5 Generative Models Transformer (part of LLM) Reinforcement Learning
  5. Large Language Models (LLMs) Big Data Expo – Making Impact

    with AI 6 Robotics Speech Recognition Image Generation Music Generation Speech Synthesis Computer Vision
  6. Use Cases Communication Chatbots Information access Information assessment Healthcare Counselor

    support Ambulance placement Medical imaging Education Personalized learning Administrative workflows Plagiarism detection Mobility Supply chain optimization Fuel efficiency Transportation networks Big Data Expo – Making Impact with AI 8
  7. Ambulance Placement Find the lowest number of ambulance locations to

    cover a region ➢ Started in Flevoland ➢ Now 12 regions Big Data Expo – Making Impact with AI 9 (Sandjai Bhulai & Rob van der Mei won Huibregtsenprijs 2021 on this topic) https://www.universiteitvannederland.nl/college/zo- kunnen-we-ambulances-sneller-laten-rijden-met-wiskunde
  8. Suicide Prevention Counselor Support Big Data Expo – Making Impact

    with AI 10 How can I help best? What is most effective? What role does AI play?
  9. Suicide Prevention Motivational Interviewing Big Data Expo – Making Impact

    with AI 11 Motivational interviewing is a collaborative, goal-oriented conversation style with special attention to change language.
  10. Suicide Prevention Big Data Expo – Making Impact with AI

    12 Participant​ Message​ Code​ Counselor​ Hi, welkom bij 113. Ik lees even terug wat je met mijn collega hebt besproken, goed?​ Structure Client​ Isgoed​. Follow / Neutral​ Messages from clients and counselors can be coded to capture behavior.
  11. Vessel Emissions Big Data Expo – Making Impact with AI

    13 How do we accurately capture and predict vessel lead times?
  12. Triple Helix Model Big Data Expo – Making Impact with

    AI 15 Kimatu, J.N. - Kimatu, J.N. Evolution of strategic interactions from the triple to quad helix innovation models for sustainable development in the era of globalization. J Innov Entrep 5, 16 (2016). https://doi.org/10.1186/s13731-016-0044-x Push-pull Reinforcement
  13. VU-Pon AI Lab Big Data Expo – Making Impact with

    AI 17 Inspiring the community Supply Chain Optimization Contribution to science