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Wat leren festivals van business events en ande...

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November 15, 2022
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Wat leren festivals van business events en andersom?

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Marketing OGZ PRO

November 15, 2022
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Transcript

  1. Wat leren festivals van business events ?

  2. Sjoerd Weikamp • EventBranche.nl • EvenementOrganiseren.nl • Gouden-Giraffe.nl • TheNextEvent.nl

    • BeachBrancheBarbecue.nl • EventBranche LIVE • EventBrancheTV • NextLivedcp.com

  3. Sjoerd Weikamp • 43 jaar oud • Vader van twee

    dochters: Mirte and Aafke • Tennisser in aftakelingsfase… • Voetballer op rand van afgrond • RvC De Graafschap • Skien • Manisch Positief

  4. Wat gaan we doen? - Kracht van live marcom -

    4 keer van baan wisselen - Eventbioscoop - Prijzen! - VIP-borrel wie volhoudt

  5. Willen jullie even gaan staan? En zouden jullie heel zachtjes

    willen gaan klappen…?
  6. None

  7. Marketeer bij SMART

  8. None

  9. 10 miljoenste bezoeker

  10. None
  11. None
  12. None
  13. None

  14. Wagner Pizza op de Zwarte Cross…

  15. None

  16. Miele op Lowlands

  17. None

  18. VEN: Voortraject Event Natraject

  19. Netwerke n

  20. Data / customizen / Community Joe Pine: Data om de

    beleving te personaliseren

  21. Van event en bezoeker naar community en leden

  22. Van ticketing naar communicatieplatform

  23. Crowdsourcin g

  24. Bedrijfsfeest C&A…

  25. Crowdsourcin g

  26. Hostess VIP’s

  27. The Transformation Economy

  28. Stop sampling…

  29. Live sharing…

  30. ‘Events make the brain invest in your message’ ‘The neuroscientific

    proof of the power and impact of live communication’

  31. Nog één keer het bewijs…

  32. [email protected] l