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WWV26_-_DO_-_Zaal_1_-_Carvendo.pdf
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Marketing OGZ
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April 01, 2026
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WWV26_-_DO_-_Zaal_1_-_Carvendo.pdf
Marketing OGZ
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April 01, 2026
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Transcript
Mark van Zelst Van showroom naar winkelmandje
Zou jij vandaag online een auto van € 25.000 kopen?
None
VERTROUWEN.
Traffic -> Product -> Checkout -> Aankoop TWIJFEL
Vertrouwen is geen toeval Het is te ontwerpen
Vertrouwen bouw je met 4 dingen:
None
None
None
None
1. Maak twijfel zichtbaar 2. Neem risico weg 3. Voeg
menselijkheid toe Key Takeaways
Mensen kopen geen auto online Ze kopen VERTROUWEN.
Q&A Sessie Vragen?