WWV26_-_WO_-_Zaal_7-_Decathlon.pdf

Transcript

1. Sustainability Decathlon.nl Freek Snijders | Sustainability Leader Digital
3. 13.2% 17.4% 3.15% €16.2
4. A family owned company founded in North of France in 1976 The world's largest sporting goods company, including functions ranging from design to product sales 2023 KEY FIGURES 57 countries of distribution 100,701 teammates 441 million sportspeople reached by our products in stores and on the Internet About DECATHLON
5. Our Purpose
6. Our vision Decathlon is a driving force and a beacon of light for a sustainable future
7. Become the worldʼs most low-impact, circular sports business, empowering our customers and communities through sport. Our Sustainability ambition for 2030
8. Decathlon has an impact Decathlonʼs absolute CO2 footprint Note: IT is not included as it represents 0.2% RAW MATERIALS EXTRACTION AND PRODUCTION 74,8% USE 4,8% END OF LIFE 1,1% TRANSPORT OF PRODUCTS 1,8% SITES CONSTRUCTION & OPERATIONS 5% TEAMMATE AND CUSTOMER TRAVEL 12,5% 2023 NFRD figures
9. Scale up circular business models 3 main levers to limit the impacts of climate change Decarbonize our footprint Create a sustainable offer & design for circularity 1 2 3 36% SUPPLIERS LOW CARBON ENERGY 46% SUSTAINABLE MATERIALS AND PROCESSES 2.1 Mt decarbonization effort in 2026 vs. BAU Maximise revenues & minimize CO2 emissions €1B circular sales in 2026
10. ➔ ➔ ➔ Design for circularity economy needs Design for long lasting Design for repairability Design for recycling ➔ Accelerate on ecodesign strategy : 100% of sales realised with ecodesigned products in 2026 23% in 2022 ➔ Optimize Offer thanks to evaluation of Margin/CO2 performance Decarbonize our footprint Create a sustainable offer & design for circularity Scale circular business models ➔ Optimise the sustainable textile processing (reduce water consumption and eliminate energy losses) and choose raw materials from more sustainable sources ➔ Support suppliers in using renewable energy sources: 67% of the electricity used by the production sites of Decathlon suppliers managed on decarbonisation issues comes from renewable sources in 2026 ➔ Eliminate all coal use in our Rank 1 production sites by 2025 and in our Rank 2 production sites by 2030 ➔ Decarbonise transport: 1% of our products transported by air in 2026 1 2 3 Action plan
11. Each lever plays its role in aligning Planet & Profit ambitions Decathlon CO 2 trajectory towards 1.5°C Net-Zero Beacon 2021 2030 2029 2028 2027 2025 2024 2023 2022 2026 11.6 7.2 12.8 TRAJECTORIES TARGET 1.5°C Net-Zero Beacon 10.7 9.1 - Before decarbonization - After decarbonization - After offer optimization - After circular business models CO 2 e absolute emissions Mt 1. Decarbonization 2.1 Mt) 2. Offer optimization 1.6 Mt) 3. Circular Business Models 0.1 Mt) 9.2 9.2
12. Zoom on our ecodesign approach
13. Ecodesign is an approach that aims to reduce the environmental impact of a product over its entire life cycle while preserving its qualities of use. This is achieved by integrating environmental issues into the design process. *Based on ISO/TR 14006:2020 - Guidelines for incorporating ecodesign [Definition] Decathlonʼs ecodesign definition END OF LIFE PACKAGING RAW MATERIALS MANUFACTURING DISTRIBUTION USE
14. OR On the product impact for at least 2 indicators (including equivalent CO2 Climate Change) compared to the impact of the similar product (before ecodesign) and without significant deterioration of other indicators. 10% SPECIFIC CRITERIA TEXTILE* EQUIPMENT* FOOTWEAR* Follow 1 criteria in the list (ex : 70% recycled PES, 30% recycled cotton, dope dyeing, etc….) 25% of the weight of the product contains less impacting materials/processes Follow at least 2 criteria in the list (ex : Recycled plastics, reduction of material use, use steel instead of aluminium, …) COMMON CRITERIA Increase the life span by at least 30% by following a methodology to establish the durability of the product. Cover at least 80% of product breakage and failure OR OR The 90% textile weight criterion was defined according to the environmental issues of the tent family (mainly on fabric) TENT* *For each criteria, there are some specific features & exclusions. Achieve a total of 12 points with actions in a given list BIKES* Our ecodesign framework Durability Reparability
15. With innovative techniques MINIMAL WASTE Use less material DURABILITY Use it longer! GREIGE Not Dyed RECYCLED Use recycled material instead of virgin BITON One is greige and the other is dope dyed. DOPE DYE The dyeing is carried out before spinning. REPAIR Use it longer!
16. ecodesign Online communication
17. Zoom on our circular strategy
18. From linear to circular economy
19. Extending the product life cycle through reuse: - Internal damages - EComm returns - BuyBack - Rental 2. Second Life Extending product lifecycle through repair as a service to customers or support to other circular business models: - From BuyBack - From Rental - From Returns - As a service to customers - Promote DIY 1. Repair & Maintenance From ownership to usership - Short term rental - Subscriptions 3. Rental - Exchange product for gift card 4. BuyBack Scale up circular business models - Waste management 5. Recycling
20. Focus on Repair & Maintenance - Maintenance - Repair service - With/without partnerships - DIY - Spare parts - Documentation
21. Focus on Repair & Maintenance
22. Material buy back Decathlon buys back used equipment in good condition from our users in exchange for vouchers. Second Life Decathlon returns & saved products that include a 1 year guarantee. Focus on Second Life & BuyBack
23. Focus on Rental 2 business models Subscription Short term For frequent use One-shot use
25. - UPV / EPR - Batteries - Packaging - Textiles - WEEE - Electronics Focus on Recycling
26. Sustainability & e-commerce
27. Thuiswinkel Duurzaamheidscertificering Strategy Circular Economy Packaging Delivery Product offer 01 02 03 04 05 Returns 06
28. - Alignment with all other teams - Externally communication on sustainability landing page incl. non financial reporting - Bonus on circular performance Best practices Strategy
29. Best practices - Convenience - Price Circular Economy
30. Best practices - Measure CO2 emissions, focus on most impact - Change offer - Scaling circular business models Product offer
31. Packaging 187kg 2.6%
32. Best practices Delivery - Electric carriers / bike carriers - Pick-up points - Reverse logistics: - Picking up products for BuyBack/reparatie/recycling
33. Best practices Returns - Data - Size Guides, sizes model - Customer → Warehouse → customer Customer → customer
34. Measure CO2 emissions Focus on most impact Change management Bonus on circular performance, trainings Cooperation Partnerships, share knowledge Best practices Test small and scale Fix errors, scale what works Circular customers are valuable customers Higher NPS, Higher CLV, increase turnover
35. thank you Freek Snijders Sustainability Leader Digital