Delivering Web to Mobile

Talk at the Institutional Web Manager's Workshop (IWMW) 2012.
This presentation looks at what led to the writing of the JISC Observatory report: Delivering Web to Mobile (http://blog.observatory.jisc.ac.uk/techwatch-reports/delivering-web-to-mobile/)

Transcript

1. Delivering Web to Mobile (a kinda ‘big overview’) by me (mark power)
2. a quick look at how we got here …
3. pre 2007
4. June 2007 fromoldbooks.org/r/19/pages/045-winged-cherub-firing-arrow/
5. July 2008 1st working draft of HTML5 January 2008
6. October 2008 + Android Market
7. apps, dude.…apps
8. nearly 30 mobile platforms born (and died) in last decade
9. April 2010 "new open standards created in the mobile era, such as HTML5, will win" http://techwoo.blogspot.co.uk/2011_10_01_archive.html
10. January 2011 www.w3.org/html/logo it’s all about the “brand”, baby!
11. “Web v. Native” “blah blah blah”
12. March 2011 http://publications.cetis.ac.uk/wp-content/uploads/2011/10/Mobile_Web_Apps.pdf JISC CETIS Briefing Paper 18,000+ downloads (quite popular then :)
13. but it’s not *all* about apps
14. April 2012 http://blog.observatory.jisc.ac.uk/techwatch-reports/delivering-web-to-mobile/ JISC Observatory Report
15. Let’s see some evidence …
16. Tecmark Digital Marketing Agency
17. Cisco
18. Opera
19. Morgan Stanley Associates – Internet Trends 2010 2007 2008 2009 2010 2011 2012 2013 2014 2015 2000 1500 1000 500 0 Mobile users Desktop users Estimated Internet Users (MM) mobile users expected to exceed desktop users by 2014
20. Sample study of UK HEIs 200% 2% mobile visits to homepage November 2010 – November 2011
21. so what’s it all about then?
22. Existing web content New web content Services & Stuff
23. optimised for mobile using RWD
24. not optimised
25. not even talking about it
26. Services = Apps? molly
28. bit by bit …
29. So …