Rapid Design in the Real World

Integrating Jobs to be Done (#jtbd) into Lean Startup to get the best product design results.

Transcript

1. RAPID PRODUCT DESIGN IN THE REAL WORLD
2. Cantina
3. Build Measure Learn LEAN STARTUP
4. PROS Ship faster Better code* Fail gracefully * Only if you’re actually testing, using CI, etc CONS Cheats design Distractions Worse code* * Testing, CI, etc are usually first out
5. Where Lean Works Laser focus on shipping Strong vision Disciplined Standards Deep understanding of users
6. Case Study #1
7. Where Lean Fails Disjointed focus Lack of vision No standards No knowledge users
8. Where Lean Fails Disjointed focus Lack of vision No standards No knowledge of users { Easier to fix
9. Where Lean Fails Disjointed focus Lack of vision No standards No knowledge of users
10. Case Study #2
11. Let’s talk about users
12. Do you know what motivates them?
13. What problem does your product solve?
14. Are you writing user stories?
15. #JTBD
16. #JTBD PROCESS Identify Interview Innovate
17. PROS Know users Solve problems Focus the team CONS Takes time Lack of skill set
18. A JOB STORY When _____ , I want to _____ , so I can _____.
19. Exercise #1 Who is your primary customer?
20. Exercise #2 Identify any gaps/ problems they have
21. Exercise #3 Develop questions for your customers.
22. Homework Interview a customer.
23. fin.