Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Rapid Design in the Real World
Search
Matthew Crist
July 24, 2014
Design
4
1.2k
Rapid Design in the Real World
Integrating Jobs to be Done (#jtbd) into Lean Startup to get the best product design results.
Matthew Crist
July 24, 2014
Tweet
Share
More Decks by Matthew Crist
See All by Matthew Crist
Blink & Marquee: Let's get it right this time.
matthewcrist
1
320
Users Hate Slow Websites
matthewcrist
7
330
The Business Case for Responsive
matthewcrist
1
180
Honest SEO
matthewcrist
9
470
Optimize It!
matthewcrist
1
220
BBQ
matthewcrist
82
9k
CSS Layouting
matthewcrist
28
1.7k
Tools of the Mobile Web
matthewcrist
12
1.2k
Other Decks in Design
See All in Design
私の困りごとと解決案 / My issues and proposed solutions
kubosho
1
190
AIイラスト生成・編集テクニック紹介
piyo7
2
160
Webアプリケーションアクセシビリティ解説ウェビナー「8章 アクセシブルなUI設計の原理を導く」
magi1125
1
220
Sociotechnical design for software and human systems
xinyao
2
560
B/43プラスカードができるまで
putchomsmartbank
1
630
デザインレビューをできていなかったコムデチームが、 自分たちが続けられるレビューの仕組みをつくった話
tanasho
0
200
新しい資産運用サービスALTERNA(オルタナ)の伝え方の工夫
layerx
PRO
0
1.3k
プロジェクトを成功に導く、デザイナーの仕事
akaneyoshikawa
1
290
Another works Brand Guidelines
designdoor
0
100
プロダクトを成長させる生成 AI のユースケース発見ワークショップ vol.3
icoxfog417
1
260
What Was UX Design All About?
ykazu
3
600
ホワイト化するこの世界の片隅に
hisayosky
0
190
Featured
See All Featured
Fashionably flexible responsive web design (full day workshop)
malarkey
399
65k
GraphQLの誤解/rethinking-graphql
sonatard
59
9.6k
Bash Introduction
62gerente
607
210k
Atom: Resistance is Futile
akmur
261
25k
The MySQL Ecosystem @ GitHub 2015
samlambert
248
12k
The Power of CSS Pseudo Elements
geoffreycrofte
64
5.2k
Into the Great Unknown - MozCon
thekraken
20
1.3k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
24
1.8k
Automating Front-end Workflow
addyosmani
1362
200k
Being A Developer After 40
akosma
72
580k
Become a Pro
speakerdeck
PRO
15
4.8k
Designing on Purpose - Digital PM Summit 2013
jponch
113
6.6k
Transcript
RAPID PRODUCT DESIGN IN THE REAL WORLD
Cantina
Build Measure Learn LEAN STARTUP
PROS Ship faster Better code* Fail gracefully * Only if
you’re actually testing, using CI, etc CONS Cheats design Distractions Worse code* * Testing, CI, etc are usually first out
Where Lean Works Laser focus on shipping Strong vision Disciplined
Standards Deep understanding of users
Case Study #1
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge users
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge of users { Easier to fix
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge of users
Case Study #2
Let’s talk about users
Do you know what motivates them?
What problem does your product solve?
Are you writing user stories?
#JTBD
#JTBD PROCESS Identify Interview Innovate
PROS Know users Solve problems Focus the team CONS Takes
time Lack of skill set
A JOB STORY When _____ , I want to _____
, so I can _____.
Exercise #1 Who is your primary customer?
Exercise #2 Identify any gaps/ problems they have
Exercise #3 Develop questions for your customers.
Homework Interview a customer.
fin.