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Rapid Design in the Real World

Rapid Design in the Real World

Integrating Jobs to be Done (#jtbd) into Lean Startup to get the best product design results.

Matthew Crist

July 24, 2014
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  1. RAPID PRODUCT DESIGN IN THE REAL WORLD

  2. Cantina

  3. Build Measure Learn LEAN STARTUP

  4. PROS Ship faster Better code* Fail gracefully * Only if

    you’re actually testing, using CI, etc CONS Cheats design Distractions Worse code* * Testing, CI, etc are usually first out
  5. Where Lean Works Laser focus on shipping Strong vision Disciplined

    Standards Deep understanding of users
  6. Case Study #1

  7. Where Lean Fails Disjointed focus Lack of vision No standards

    No knowledge users
  8. Where Lean Fails Disjointed focus Lack of vision No standards

    No knowledge of users { Easier to fix
  9. Where Lean Fails Disjointed focus Lack of vision No standards

    No knowledge of users
  10. Case Study #2

  11. Let’s talk about users

  12. Do you know what motivates them?

  13. What problem does your product solve?

  14. Are you writing user stories?

  15. #JTBD

  16. #JTBD PROCESS Identify Interview Innovate

  17. PROS Know users Solve problems Focus the team CONS Takes

    time Lack of skill set
  18. A JOB STORY When _____ , I want to _____

    , so I can _____.
  19. Exercise #1 Who is your primary customer?

  20. Exercise #2 Identify any gaps/ problems they have

  21. Exercise #3 Develop questions for your customers.

  22. Homework Interview a customer.

  23. fin.