Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Speaker Deck
PRO
Sign in
Sign up
for free
Rapid Design in the Real World
Matthew Crist
July 24, 2014
Design
3
950
Rapid Design in the Real World
Integrating Jobs to be Done (#jtbd) into Lean Startup to get the best product design results.
Matthew Crist
July 24, 2014
Tweet
Share
More Decks by Matthew Crist
See All by Matthew Crist
matthewcrist
1
130
matthewcrist
7
180
matthewcrist
1
53
matthewcrist
8
260
matthewcrist
1
98
matthewcrist
73
7.5k
matthewcrist
28
1.5k
matthewcrist
12
860
Other Decks in Design
See All in Design
mariannasmith
0
150
crovellai
0
150
tiagilles
0
190
danpark001
0
3k
alvieave
0
170
timmychu
0
220
rvillarreal
0
240
polverelli
0
130
ohtristanart
0
440
mokonsco
0
130
rkleban
0
110
jtkang
0
190
Featured
See All Featured
qrush
285
18k
smashingmag
229
18k
sachag
446
36k
addyosmani
310
21k
searls
204
35k
eitanlees
111
9.9k
schacon
145
6.6k
carmenhchung
26
1.3k
kneath
294
39k
morganepeng
17
1.1k
geoffreycrofte
18
780
tanoku
86
8.5k
Transcript
RAPID PRODUCT DESIGN IN THE REAL WORLD
Cantina
Build Measure Learn LEAN STARTUP
PROS Ship faster Better code* Fail gracefully * Only if
you’re actually testing, using CI, etc CONS Cheats design Distractions Worse code* * Testing, CI, etc are usually first out
Where Lean Works Laser focus on shipping Strong vision Disciplined
Standards Deep understanding of users
Case Study #1
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge users
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge of users { Easier to fix
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge of users
Case Study #2
Let’s talk about users
Do you know what motivates them?
What problem does your product solve?
Are you writing user stories?
#JTBD
#JTBD PROCESS Identify Interview Innovate
PROS Know users Solve problems Focus the team CONS Takes
time Lack of skill set
A JOB STORY When _____ , I want to _____
, so I can _____.
Exercise #1 Who is your primary customer?
Exercise #2 Identify any gaps/ problems they have
Exercise #3 Develop questions for your customers.
Homework Interview a customer.
fin.