Rapid Design in the Real World

Transcript

1. RAPID PRODUCT DESIGN IN THE REAL WORLD

2. Cantina

3. Build Measure Learn LEAN STARTUP

4. PROS Ship faster Better code* Fail gracefully * Only if

   you’re actually testing, using CI, etc CONS Cheats design Distractions Worse code* * Testing, CI, etc are usually first out

5. Where Lean Works Laser focus on shipping Strong vision Disciplined

   Standards Deep understanding of users

6. Case Study #1

7. Where Lean Fails Disjointed focus Lack of vision No standards

   No knowledge users

8. Where Lean Fails Disjointed focus Lack of vision No standards

   No knowledge of users { Easier to fix

9. Where Lean Fails Disjointed focus Lack of vision No standards

   No knowledge of users

10. Case Study #2

11. Let’s talk about users

12. Do you know what motivates them?

13. What problem does your product solve?

14. Are you writing user stories?

15. #JTBD

16. #JTBD PROCESS Identify Interview Innovate

17. PROS Know users Solve problems Focus the team CONS Takes

    time Lack of skill set

18. A JOB STORY When _____ , I want to _____

    , so I can _____.

19. Exercise #1 Who is your primary customer?

20. Exercise #2 Identify any gaps/ problems they have

21. Exercise #3 Develop questions for your customers.

22. Homework Interview a customer.

23. fin.