Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Rapid Design in the Real World

Rapid Design in the Real World

Integrating Jobs to be Done (#jtbd) into Lean Startup to get the best product design results.

Matthew Crist

July 24, 2014
Tweet

More Decks by Matthew Crist

Other Decks in Design

Transcript

  1. RAPID PRODUCT DESIGN
    IN THE REAL WORLD

    View full-size slide

  2. Build
    Measure
    Learn
    LEAN STARTUP

    View full-size slide

  3. PROS
    Ship faster
    Better code*
    Fail gracefully
    * Only if you’re actually testing, using CI, etc
    CONS
    Cheats design
    Distractions
    Worse code*
    * Testing, CI, etc are usually first out

    View full-size slide

  4. Where Lean Works
    Laser focus on shipping
    Strong vision
    Disciplined Standards
    Deep understanding of users

    View full-size slide

  5. Case Study #1

    View full-size slide

  6. Where Lean Fails
    Disjointed focus
    Lack of vision
    No standards
    No knowledge users

    View full-size slide

  7. Where Lean Fails
    Disjointed focus
    Lack of vision
    No standards
    No knowledge of users
    {
    Easier to fix

    View full-size slide

  8. Where Lean Fails
    Disjointed focus
    Lack of vision
    No standards
    No knowledge of users

    View full-size slide

  9. Case Study #2

    View full-size slide

  10. Let’s talk about users

    View full-size slide

  11. Do you know what
    motivates them?

    View full-size slide

  12. What problem does
    your product solve?

    View full-size slide

  13. Are you writing
    user stories?

    View full-size slide

  14. #JTBD PROCESS
    Identify
    Interview
    Innovate

    View full-size slide

  15. PROS
    Know users
    Solve problems
    Focus the team
    CONS
    Takes time
    Lack of skill set

    View full-size slide

  16. A JOB STORY
    When _____ , I want to _____ ,
    so I can _____.

    View full-size slide

  17. Exercise #1
    Who is your primary
    customer?

    View full-size slide

  18. Exercise #2
    Identify any gaps/
    problems they have

    View full-size slide

  19. Exercise #3
    Develop questions
    for your customers.

    View full-size slide

  20. Homework
    Interview a customer.

    View full-size slide