BDO / AOPEN Retail Leaders Forum

Tillless thinks that retail is changing, and changing profoundly, and Matthew will be talking about a couple of emerging technologies that can help retailers keep up. Just about every shopper now has a smartphone, so why not make use of that in your retail process? Smartphones enable self-service checkout, and proximity technologies like iBeacons are a very effective way to bring new levels of engagement. But what if you could combine these technologies to help you sell in locations, or at times, that were previously impossible?

Transcript

1. Retail Experience Management www.tillless.com How can new retail technologies help me to sell more at unusual times and places? Matthew Sinclair @matthewsinclair matthew.sinclair@tillless.com
2. Retail is changing …
3. Profoundly.
4. New channels
5. New technologies Smartphones Proximity Autonomy
6. New realities
7. Just about everyone has a smartphone
8. Some people have more than one
9. Show-rooming is commonplace
10. For example: 98% Visited a department store 94% 90% Shopped at a clothing store 26% 98% Visited a department store 94% Shopped at mall or shopping centre 90% Shopped at a clothing store 33% More likely than all US adults to shop at a sports store 26% More likely than all US adults to shop at a toy store 98% 28% More likely than all US adults to shop at a book store SOURCE: Scarborough USA+ Study, Release 1, 2012 Potential Show-roomers Shopping Behaviour (past 3 months)
11. So why not make use of smartphones in your retail process?
12. Your customers are already doing it! Smartphones are transforming the in-store shopping experience 80% of smartphone shoppers use mobile in-store to help with shopping The retail landscape is evolving for all industries Mobile use in stores is not category specific Shoppers who use mobile more, spend more in-store Frequent mobile shoppers spend 25% more in-store than people who only occasionally use a mobile phone to help with shopping Mobile search is the starting point Instead of going directly to a site or app, 82% of shoppers use search engines for browsing product info while in-store SOURCE: How Mobile Is Transforming the Shopping Experience in Stores (ref)
13. “Online activity affects offline behaviour, especially with regard to smartphones.” Bridget Dolan Vice President of Interactive Marketing Sephora … and so are retail thought leaders Serena Potter Vice President of Marketing Strategy Macy’s Annie Zipfel, REI Senior Vice President of Marketing REI “In retail, you can’t think about the mobile phone as a threat. You have to think about it as a magnet that draws people into your stores.” “… says the retail giant makes sure that its local store inventory is visible to anyone browsing its website or Google Search.” “We can tell her that there are eight of what she wants in her size and desired color available right now in the store that’s five blocks away.” “The consumer has never been more informed, and that information comes from their phone.” SOURCE: The 3 New Realities of Local Retail (ref)
14. Ok, how can technology help me sell more at unusual times and places?
15. Friction-free purchasing Shoppers can pick, scan and pay for goods with their smartphone. Turn commuters into shoppers Every bus, train or tram stop can be a new retail presence. Sell when your store is closed Use your shop window to sell special offers to passers by when your store is closed. 1. Self Service Checkout 2. After-Hours Retail 3. Bus Shop / Tram Shop 3 novel retail uses for smartphones
16. Self-checkout: simple & secure 1. Pick or scan a barcode 2. Pay with pre-registered credit card 3. Checkout and validate if required iOS
17. After-Hours Retail: sell even when your store is closed
21. Bus Shop: turn commuters into shoppers
22. www.tillless.com
23. Demo
24. Q&A
25. Retail Experience Management www.tillless.com