AfterDorm Pitch Deck

AfterDorm Pitch Deck

Transcript

1. AfterDorm AMP UP YOUR COLLEGE LIFE!
2. THE PROBLEM COLLEGE LIFE IS NOT LIKE THE MOVIES 64% of college students say they felt very lonely due to a lack of friends and unmet social life expectations. CAMPUS CONNECTIVITY LAG Campus culture has kept minority communities within their bubbles especially international students. (40% don’t have close American friends and wish they had!) TRADITIONAL WAY IS NOT FOR EVERYONE! Not everyone is willing or able to join expensive clubs or step out of their comfort zone to meet new people. COVID-19 HAS ONLY INTENSIFIED THE SITUATION!
3. Custom tailored to your college life schedule, preferences, activities and more! Interactive and fun way to socialize on campus in a casual and open setting. Get connected to the campus community from Day 1. SOLUTION A college social life app that enables students to get connected to a campus-wide network and access social opportunities in a fast, fun and focused way! FOCUSED FUN FAST AND Works for EVERYONE regardless of circumstance, confidence, looks or social status.
4. MARKET VALIDATION Yik Yak Successs Tindering for Friends 1000s of College Facebook Groups Yik Yak, a local community social app, spread like wildfire to 1600 college campuses. In a CNN survey 53% college students said they use tinder to make friends. There are thousands of Facebook groups related to college life with thousands of members.
5. MARKET OPPORTUNITY 200M $376B $2.4B Global college students United States United States college students spending power Spent on Entertainment by college students 20M USA college students
6. PRODUCT OVERVIEW Access social opportunities by category based on your interests Get popular on campus by increasing your clout score
7. Get access to advanced features by going premium Look up and connect with anyone in the campus directory DID WE MENTION? THERE IS ALSO A SECRET SOCIETY IN THIS APP! Share about yourself on your profile page
8. 4 Million Users 200 Campuses Limited Ad Revenue 20% of college students 50% sign-up rate 200,000 Paid Users 5% of active users $10 Million Yearly Revenue BUSINESS MODEL In-App purchases Subscriptions
9. GROWTH STRATEGY Influencer Marketing Digital Marketing Campus Tours • Visit the nation’s largest colleges and hold events. • Get college ambassadors. • Partner up with local charities, businesses, magazines, and student clubs. • Create fun and engaging social media videos and content. • Run targeted Ad campaigns on social media and college related websites like Chegg, greekgear etc. • Collaborate with college life influencers like BigDaws Tv etc. • Collaborate with popular students on campus.
10. College Orgs Facebook Groups Dating Apps Exclusive Inclusive Formal & Slow Fun & Fast COMPETITIVE ANALYSIS
11. COMPETITIVE ADVANTAGE COMMUNITY APPROACH We focus on integrating students of all backgrounds into the larger campus community. COLLEGE LIFE ORIENTED Our app is built around day-to-day college activities. FOR EVERYONE! Everyone has an equal chance to flourish socially irrespective of circumstance. FAST & FUN Students have access to social opportunities from Day 1 in a casual and open environment.
12. OUR MISSION Our mission is to make college truly the best years of a student’s life by enabling social opportunity for everyone regardless of social status, confidence, popularity, or looks. OUR VISION We envision a world where every college student has instant access to a world of social opportunities that empowers them to flourish socially in their own way.
13. BILAL QUDDOOS PRODUCT MANAGER Bilal is an experienced product specialist and co-founder of AfterDorm. Having launched a suit and blazer business while still in college, Bilal combines entrepreneurial experience with managerial finesse to set goals, develop business strategies, and execute action plans for AfterDorm. Passionate about social connectivity, he’s been an avid contributor to networking groups throughout San Diego for the last two years. MATT KEARNS TECHNICAL FOUNDER Matt is an experienced data scientist, software engineer, and co-founder of AfterDorm. He combines his data analysis and app-making skills to uncover key insights about today’s college students and produce a fully functional app that reimagines their social experience. He graduated with distinction from the University of Virginia with a degree in computer science in 2018. FOUNDERS AND WHY US?
14. Salaries/Contractors $100,000 $60,000 $40,000 Marketing Funds for digital marketing, influencers, events, and content creation. Campus Trips Funds utilized by the AfterDorm Team to visit college campuses. FUNDING We are looking for $200,000 which would get us to a revenue of $10 Million within 18 months. Funds needed to pay founders, employees and contractors.
15. FINANCIALS Our income statement projection 2021-2022 2023 2024 Revenue $10,743,472 $32,230,416 $64,460,832 Cost of Services Sold $3,028,075 $5,861,183 $11,722,366 Gross Profit $7,715,397 $26,369,233 $52,738,465 Total Expenses $402,504 $1,327,166 $2,654,232 Net Profit $7,312,893 $25,042,067 $50,084,233 $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 2021-22 2023 2024 KEY FINANCIAL INDICATORS Revenue Net Profit