Stand-alone Discovery Projects

S TA N D - A L O N E
D I S C OV E RY P R O J E C T S R E D U C E R I S K , R E D U C E WA S T E , I N C R E A S E C O N F I D E N C E . UX Hong Kong 2018

AG E N DA W H O M E ,
W H O YO U W H Y W H AT W H O T H E Y H OW B E I N G F L E X I B L E W h a t s h a l l t o d a y b r i n g ? !

T I C TAC TO E E x e r
c i s e t i m e ! T I M E TO S TA N D U P, Y ’ A L L . S TA N D I N G . M OV I N G . TA L K I N G . K E E P I N G T R AC K O F C O M P L E X I T Y.

Q U E S T I O N S I
r e a l l y, r e a l l y m e a n t h i s : Y ’ A L L’ R E H E R E TO L E A R N ,

W H O YO U, W H O M E
W H Y W H AT W H O T H E Y H OW B E I N G F L E X I B L E W h a t s h a l l t o d a y b r i n g ? AG E N DA

T H E “ I K N OW W H
AT I ’ M TA L K I N G A B O U T ” PA RT O F T H E TA L K J u s t w h o i s t h i s g u y ? T h e o n e o n t h e r i g h t … T h e o n e d o u b l e d - o v e r w i t h l a u g h y - t e a r s . A l s o , t h e o n e t a l k i n g t o y o u n o w. H i ! P H O T O C R E D I T : J O S E P H I N E W O N G

W H O YO U W H Y W H AT W H O T H E Y H OW B E I N G F L E X I B L E W h a t s h a l l t o d a y b r i n g ?

H M OT G . S O R RY, J
AY. “ I h a v e a n e w b u s i n e s s a d d i c t i o n .” P h o t o C r e d i t : B o b M a c k , T h e T i m e s - U n i o n

“ … H E L P E D B R
I N G C L A R I T Y … ” “As we have suffered through mistake-after-mistake, our goodwill with clients is eroding and our orders are shrinking. I do not see the ability to stay profitable over the time it would take to build a new site. I'm just not willing to put any funds toward keeping it running during this period so HM must take a nap. I do want to let you know how much I appreciated your efforts, time, and ideas toward this concept. I'm sure its a good one that simply needs time and a better business plan to be effective and grow accordingly. I have asked Carl that if and when I bring HM back, nGen consider picking up the project but understand its usually about timing. Again, thanks for all of your input. You truly helped bring clarity to me and my decision.”

W H AT D O I M E A N
B Y D I S C OV E RY ? O k a y, b u t s e r i o u s l y…

U X : U S UA L E X P
E R I E N C E S o u n d s l i ke y o u h a d i t g o i n g o n !

W I S H F U L T H I
N K I N G “ I n e e d t h i s l a u n c h e d b y t h e e n d o f t h e q u a r t e r.”

W E C A N D O B E T
T E R S u re l y t h i s p o w e r c a n b e u s e d f o r g o o d ?

W H AT C O U L D G O
W R O N G ? O k a y, b u t s e r i o u s l y…

I N T H E C L I E N
T S E RV I C E S W O R L D “ We n e e d a n a p p ! ”

I N T H E E N T E R
P R I S E W O R L D “ L e t ’s s t a r t a w h o l e n e w l i n e o f b u s i n e s s ! ”

I N T H E S TA RT U P
W O R L D “ L e t ’s d i s r u p t a n d u n i c o r n s o m e t h i n g ! ”

S TA K E H O L D E R
I N T E RV I E W S N o t p e o p l e w i t h s t a ke s . O r v a m p i r e s . O r z o m b i e s . Ty p i c a l l y.

P E O P L E W I L L
TA L K T i m e to i n t e r v i e w s o m e re a l p e o p l e .

W H O PAY S T H E B I
L L S “ Ev e r y o n e i s a p o t e n t i a l u s e r.” … … s u r e t h e y a r e .

W H AT I S T H E P R
O B L E M W h o d o e s n ’ t l o v e a c o n s t r u c t i o n a n a l o g y ? N o o n e , t h a t ’s w h o .

T I M E L I N E • Stakeholder
interviews: 1-2 days • Competitive analysis: 1-2 days • Survey: 5 days • Customer interviews: 2-5 days • Document findings: 1-3 days

P R O J E C T P L A
N • Set the context • Define the current state • Assess the current state • Define the future state • Identify the gaps

D E L I V E RY R e m
e m b e r : T h e l e a s t a m o u n t o f e f f o r t f o r t h e m o s t a m o u n t o f g a i n . !

S K E T C H N OT I N
G T I M E TO S TA N D U P, Y ’ A L L . L I S T E N I N G . C A P T U R I N G . E X P O S I T I O N I N G .

f ro m “ t h e d o o
d l e r e v o l u t i o n ” b y s u n n i b ro w n .

V I S UA L H U M A N
- C E N T E R E D M U LT I - D I S C I P L I N E D C O - C R E AT E D AC T I V E LY I T E R AT E D H O L I S T I C P E R S P E C T I V E R i g h t . We g e t t h e W h y, M a t t h e w. H o w a b o u t t h e H o w ?

L E A D I N G / FAC I
L I TAT I N G Q U E S T I O N A S K I N G S E N S E - M A K I N G C O N C E P T I N G / P R OTOT Y P I N G C O M M U N I C AT I N G T h e t h i n g s t o a d d to y o u r L e a r n i n g P o r t f ol i o .

L E A D I N G / FAC I
L I TAT I N G Q U E S T I O N A S K I N G S E N S E - M A K I N G C O N C E P T I N G / P R OTOT Y P I N G C O M M U N I C AT I N G F L E X I B I L I T Y & I M P R OV B o n u s ! t h i n g s a t w h i c h y o u n e e d t o b e c o m p e t e n t . !

S K E T C H N OT I N
G E x e r c i s e t i m e ! T I M E TO S TA N D U P, Y ’ A L L . L I S T E N I N G . C A P T U R I N G . E X P O S I T I O N I N G .

Purpose: This exercise is intended to walk through everything we
know (or, at least, think we know) about where you were at with your current thinking about the idea of making a product/service. D E F I N E T H E U N I V E R S E E x e r c i s e t i m e ! !

Purpose: The intent of this exercise is to deﬁne succinctly
what is this product/ service. We use the framework of an “elevator pitch” as it forces us to be very speciﬁc. S E T T H E P I T C H E x e r c i s e t i m e ! !

F O R R O L E , W H
O N E E D S N E E D , T H I S P R O D U C T H E L P S B Y O P P O RT U N I T Y.

Purpose: Define toward whom we should be focusing initial efforts,
both for the entirety of the session and, looking forward, the potential participants in research to determine needs and fit. TA R G E T T H E AU D I E N C E E x e r c i s e t i m e ! !

G OA L S , TA S K S ,
C H A L L E N G E S , R E S P O N S I B I L I T I E S

Purpose: The intent of this exercise is to get a
sense of how the product/service, for our primary user role, would 1) solve for the problems they have, 2) provide opportunities for them, 3) create problems for the company, and 4), provide opportunities for the company outside of the product itself. P R O B S & O P P S E x e r c i s e t i m e ! !

W H O YO U W H Y AG A I N W H AT W H O T H E Y H OW B E I N G F L E X I B L E W h a t s h a l l t o d a y b r i n g ?

T H R E A D S . S O
R RY, J A S O N . “ I ’ v e g o t g o o d n e w s a n d b a d n e w s . Wa i t . T h i s fe e l s f a m i l i a r…”

AG E N DA W H O YO U, W
H O M E W H Y W H AT W H O T H E Y H OW B E I N G F L E X I B L E W h a t s h a l l t o d a y b r i n g ?

B E F L E X I B L E
A S YO U G O “ G o t h a t w a y. R e a l l y f a s t . I f s o m e t h i n g g e t s i n y o u r w a y … t u r n .”

W H E N I T D O E S
N ’ T M A K E S E N S E N o n - p ro f i t s . G o v e r n m e n t a g e n c i e s . O v e rl y i m p a t i e n t p e o p l e .

~ M E . J U S T N O
W . “Thank you.”

B O N U S M AT E R I
A L b r a v o ! e n c o r e ! y o u s t i l l h a v e 1 7 m i n u t e s t o f i l l !

Stand-alone Discovery Projects

Stand-alone Discovery Projects

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