future of digital marketing after covid time

future of digital marketing after covid time

Transcript

1. Future of digital marketing after covid -19
2.  The current health crisis is changing the behavior of consumers. Since people can no longer run to the shops for every little thing they need,  SEO is more important than ever. This includes local SEO,  customers will want to search and discover the ones that are worth checking out in person, hence the crucial importance of SEO, local SEO, and paid search SEO AND PAID SEARCH
3. DIGITAL-FIRST APPROACH  This is especially true for businesses that have been most impacted by Covid-19, such as the travel and tourism industry,  For most businesses, going digital-first has been a vague concept until now.  digital-first is all about approaching new problems or opportunities with the assumption that all solutions need to be as digital as possible.  As previously mentioned, customers no longer run to the shops for every little thing they need. Instead, they shop online,
4. Digital advertising  In the meantime, in-home media usage went up, including:  TV viewership  Streaming services  Social platforms  Gaming…and various other in-home media Ad spend has adjusted to respond to the shift in the way customers shop  consumer behavior shift online likely to remain post-COVID, marketers now have to focus more on advertising the right messages on the right channels.
5. S O C IA L M E D I A  Due to social distancing, both organic and paid social media marketing has seen a huge boost.  A lot of people have started to rely on social media for socializing and therefore are now more intimately familiar with the different social media platforms, including Integram , TikTok Facebook , and more  That sense of community will drive more and more consumers to want to know that their money goes towards companies that are doing the right thing in the world
6. D i g i t a l e v e n t s  digital events has been necessitated by the coronavirus outbreak. However, because of the shift in consumer behavior,  Marketers are making use of digital event tools like Google Meet, Zoom, Go To Webinar, and Microsoft Teams to help them stay resilient during the pandemic.  customers, even at a time when many of their best target customers aren’t buying due to frozen budgets.
7. VIDEO MARKETING  Today, video marketing continues to grow at a phenomenal  The graph below shows how ad spend has grown in digital video in recent months, while other channels have experienced a decline.  YouTube and other video sharing sites have seen a significant increase in usage and the video marketing space will continue to provide opportunities for businesses that can create high-quality,
8. D O I N G M O R E W I T H L E S S • The coronavirus has forced marketers to find innovative ways to do more with less. When it comes to getting the word out about their products or services, • Their business while increasing engagement with their existing customer base in order to strengthen relationships. • The way we do business, has been fundamentally changed – possibly forever. However, the goal remains the same.
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