Computing Power – Making a Case for Transportation • All about Data – Generating and Acquiring Data – Managing Data – Shaping Data – Using Data • Case Studies of Big Data Applications • Looking Ahead Presentation Outline
for Connectivity – Connectivity has been growing non-stop as the mechanism of connectivity evolves from telephone, fax, e-mail, PDA, laptop, smart- phone, tablets, etc. • The Next Frontier - Cars – Intel Capital creates a $100 million Intel Capital Connected Car Fund to accelerate technology innovation in the automotive industry. • (Intel Newsroom, 02/2012)
- Goodness of Transportation System Travel Timely Good Match of Capacity & Demand Efficient and Reliable Services User Comfort & Convenience User Experience of Safety Minimum losses due to Accidents & Incidents And more …
Start small, then become bigger: • One car to one car • One to many • Many to one • Signal control • Many intersections • Coordination • Traffic management • Incident detection • Emergency handling • And more ..
rear-end type collisions reduced at Sangubashi Curve. I am here. What is there? Start small, then become bigger: • Alert to one • Alert to many • Add road surface • Expand to network • Add traffic • Add weather • Incident detection • Traffic rerouting • Emergency handling • Demand management • And more ..
- • Informed road users can behave in a safer manner and make more efficient choices. • Connected infrastructure and vehicles can facilitate better management of travel network. • Integrated data are necessary inputs to intelligent transportation systems. Big Data can be a powerful enabler.
radar, loop, etc.) Live reporting (police, helicopter, phone calls) Radio Stations Message Signs Traffic Management Center Users and Customers • Data Model: • Limited Data Set • Minimal Processing & Integration • Business model: • Tax (public) • Advertisement (private)
radar, loop, etc.) Live reporting (police, helicopter, phone calls) Radio Stations Message Sign Traffic Management Center User and Customers Fleet Data (probe data) Subscriber Vehicle data + reporting Data Provider In-vehicle Display Portable Device
Live reporting (police, helicopter, phone calls) Radio Stations Message Sign Traffic Management Center User and Customers Fleet Data (probe data) Subscriber Vehicle data + reporting Data Provider In-vehicle Display Portable Device Data Collection Data Integration Data Dissemination
Data Dissemination • Fleet Data Providers - trucks, taxis, company fleets, etc. • Vehicle-based data from subscriber • Cloud Computing – data centers, database, etc. • Processed and integrated data • Mobile Computing - Client application development • Subscriber & user interaction
Integration Data Dissemination • Data collection platforms HW and SW providers • Sale by data owner • Cloud computing system, HW and SW providers • Data reseller • Network providers • Mobile Computing – HW and SW providers • Advertisements • Used-based subscription fees
and how much time your trip might take based on current traffic conditions. … Live and historic data is refreshed regularly ... Traffic data is available in more than 600 areas in over 50 countries.
is New? – Enhanced services with content enrichment – Ubiquitous yet targeted delivery • Who is paying? – Public (tax), same as before – Private (advertisement), same as before but larger and targeted audience – Data reseller & subscriber services (new) • Paradigm Shift via Big Data? – User is an integral part of data structure – Customer connectivity lends greater data mining opportunities and potentially enhanced services
Model) Customers Call for Assistance Service Centers Repair Shops Roadside Assistance Provision of Services to Customers • Data Model: • Limited Data Set • No Data Integration • Business model: • Service-based fees • Ad hoc interaction
Maintenance Vehicle Owner/Driver Service (Newer Model) Customers Call for Assistance Service Centers Repair Shops Roadside Assistance Provision of Services to Customers Subscriber Vehicle-based data Telematics Provider Online Reporting & Diagnostics Telematics Services Data Collection Data Integration Data Dissemination
Data Dissemination • Vehicle-Based Data (e.g. vehicle states, location updates) • Subscriber requests by phones or internets • Cloud Computing, e.g. vehicle diagnostics and monitoring • Integration with weather, traffic, tourism, entertainment, etc. • Maintenance and online repair • Localized data transmission • Remote access and control
Integration Data Dissemination • Data collection platforms HW and SW providers • Online reporting and subscription fees • Cloud computing system, HW and SW providers • Data mining for customized Services • Insurance and monitoring • Mobile Computing – HW and SW providers • Location-based services • Advertisements
Assessing Driver Behaviors to Determine Insurance Premium. • Telematics Device sends information from the vehicle: Number of journeys Distances travelled Types of roads used Speed Time of travel Levels of acceleration and braking Accidents Octo Telematics
– Enhanced services and new functions – Less effort and burden on customers • Who is paying? – Private users, same as before but more targeted audience – Subscriber services (new customers) • Paradigm Shift via Big Data? – Customer connectivity lends greater data mining opportunities – New services evolve out of data availability (such as innovations in insurance models)
and Toyota Announce Strategic Partnership on Next-Generation Telematics (April 2011) • CES 2012: Mercedes launches mbrace2 telematics system (January 2012) • Verizon acquires Hughes Telematics for > 612 M (June 2012) • Nissan North America teams up with SiriusXM for telematics services (September 2012) • Sprint powers Chrysler’s Uconnect Telematics (November 2012) • GM OnStar Telematics Has Estimated Revenue of $1.5 Billion (May 2013) • VW Launches Car-Net Telematics with Safety Features (August 2013)
Cars’ Social Networking Join CarBook, Anyone? You car have six new friends! • Cars will “do things” for us when we are on the move. • We used to tell them what to do • Now they are more likely to tell us what to do. • Cars are extended icons of our identities.
Data Evolution Intelligence Distribution (Cloud vs. Local) • Institutional and Inter-party Conflicts Needs of Individual Companies Public Agencies vs. Private Investors • Ownership and Privacy Data Sharing for Public Good? Transparency • Business Model Sustainable Returns Cost vs. Benefits Challenges and Issues - To Name a Few -
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