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Distracted to Death

Distracted to Death

Your startup has three products: what you’re developing, what you’re selling, and what the market wants. Success is determined by how quickly you understand the differences and close the gaps. Rapid iteration is only possible when you outsource your distractions, measure your changes, and focus as tightly as possible on delivering the best version of your product. There’s an abundance of hosted products, open and otherwise, that can take your distractions away from you for a modest fee. Learn how leveraging the best of these will reduce cost and improve focus.

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Nathan D Acuff

October 26, 2016
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  1. #ATO2016 Distracted to Death Nathan Acuff Partner, Expected Behavior Senior

    Developer, Instrumental
  2. #ATO2016 #ATO2016 SpecAnalysis STTarx

  3. #ATO2016 Success is Driven by Focus

  4. #ATO2016 Eliminate Distrac:ons

  5. #ATO2016 Stratacache vs SpecAnalysis

  6. #ATO2016 Pay to Make Problems Go Away

  7. #ATO2016 SaaS Companies Rely On Open Source

  8. #ATO2016 Absolute Focus

  9. #ATO2016 STTarx vs iGoDigital

  10. #ATO2016 Your Startup has Three Products

  11. #ATO2016 The product you’re building The product you’re selling The

    product the market wants Success
  12. #ATO2016 Feedback Loops are Cri:cal

  13. #ATO2016 Start with Pirate Metrics: AARRR (borrowed from Dave McClure)

  14. #ATO2016 Acquisi:on

  15. #ATO2016 Ac:va:on

  16. #ATO2016 The Product You’re Building The Product You’re Selling

  17. #ATO2016 Reten:on

  18. #ATO2016 The Product You’re Selling The Product the Market Wants

  19. #ATO2016 Revenue

  20. #ATO2016 ??? ??? ???

  21. #ATO2016 Referral

  22. #ATO2016 Core Features

  23. #ATO2016 Minor Features

  24. #ATO2016 Support & Account Management

  25. #ATO2016 How to Measure Acquisi:on Ac:va:on Reten:on Revenue Referral Web

    Analy:cs User Interac:on Tracking Applica:on Monitoring Billing System
  26. #ATO2016 #ATO2016 Web Analy:cs

  27. #ATO2016 #ATO2016 User Interac:on Tracking

  28. #ATO2016 #ATO2016 Applica:on Monitoring

  29. #ATO2016 #ATO2016 Billing System

  30. #ATO2016 Integrate Across Tools

  31. #ATO2016 How to Deliver

  32. #ATO2016 #ATO2016 Email Acquisition Signups: 14 Activation Attempted a document

    (total/test/production): 13/12/5 Made a successful doc: 13 How long did it take before they attempted their first doc?: ["22s", "3m5s", "3m36s", "6m9s", "10m34s", "22m38s", "24m52s", "32m5s", "34m27s", "48m54s", "54m5s", "1h13m16s", "2h34m17s"] # of help requests opened(3 / 3) Retention Users where document creation attempts >= 25: 8 Users average number of pages for completed PDF docs: [1.0, 1.0, 1.3, 1.65, 1.68, 1.8, 2.1, 3.0, 8.28, 9.08, 9.23, 17.1, 20.38]
  33. #ATO2016 #ATO2016 Applica:on Monitoring

  34. #ATO2016 #ATO2016 Business Dashboards

  35. #ATO2016 How to Keep Focus

  36. #ATO2016 Explicit Place and Time to Discuss

  37. #ATO2016 Everyone is Included

  38. #ATO2016 Avoid Distrac:ons Focus Feedback Succeed

  39. #ATO2016 Ques:ons? @mediocretes nathan@expectedbehavior.com