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Distracted to Death

Distracted to Death

Your startup has three products: what you’re developing, what you’re selling, and what the market wants. Success is determined by how quickly you understand the differences and close the gaps. Rapid iteration is only possible when you outsource your distractions, measure your changes, and focus as tightly as possible on delivering the best version of your product. There’s an abundance of hosted products, open and otherwise, that can take your distractions away from you for a modest fee. Learn how leveraging the best of these will reduce cost and improve focus.

Nathan D Acuff

October 26, 2016
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  1. #ATO2016 How to Measure Acquisi:on Ac:va:on Reten:on Revenue Referral Web

    Analy:cs User Interac:on Tracking Applica:on Monitoring Billing System
  2. #ATO2016 #ATO2016 Email Acquisition Signups: 14 Activation Attempted a document

    (total/test/production): 13/12/5 Made a successful doc: 13 How long did it take before they attempted their first doc?: ["22s", "3m5s", "3m36s", "6m9s", "10m34s", "22m38s", "24m52s", "32m5s", "34m27s", "48m54s", "54m5s", "1h13m16s", "2h34m17s"] # of help requests opened(3 / 3) Retention Users where document creation attempts >= 25: 8 Users average number of pages for completed PDF docs: [1.0, 1.0, 1.3, 1.65, 1.68, 1.8, 2.1, 3.0, 8.28, 9.08, 9.23, 17.1, 20.38]