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The Great F(l)attening: Unintended Consequences of Architecture

Meltem
August 19, 2019

The Great F(l)attening: Unintended Consequences of Architecture

Meltem

August 19, 2019
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  1. The Great F(l)attening
    Unintended Consequences of Architecture
    August 2019
    Meltem Demirors | CoinShares
    @Melt_Dem / @CoinSharesCo

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  2. This document, which is provided for informational purposes only, is intended to provide a high level overview of the CoinShares investment philosophy adopted by certain
    investment products promoted by the CoinShares Group only. Nothing in this document should be interpreted as constituting an offer of (or any solicitation in connection with)
    any investment products or services by any member of the CoinShares Group (and nothing herein constitutes, or should be construed as being, advice relating thereto). Access
    to any investment products or services of the CoinShares Group is in all cases subject to the applicable laws and regulations relating thereto.
    CoinShares General Partner Limited and CoinShares GP II Limited, who are the joint issuers of this document, have their offices at 28 Esplanade, St Helier, Jersey JE2 3QA.
    References in this document to ‘CS Strategies’ should be interpreted as being a reference to a common investment philosophy adopted by a family of investment products
    promoted by the CoinShares Group. ‘CS Strategies, CS1, or CS2’ is not a reference to any particular investment product or structure. The specific application of the ‘CS
    Strategies’ investment philosophy, and the actual investments held by products pursuing it, will differ on a product-by-product basis. Each ‘CS Strategies’ investment product
    may have a distinct structure, including (without limitation) in respect of fee arrangements applicable thereto, and regulatory treatment in the jurisdiction in which it is
    domiciled.
    The information presented in this document has been developed internally and / or obtained from sources believed to be reliable; however, no representation or warranty,
    express or implied, is made as to the accuracy, reliability, or completeness of such information.
    Predictions, opinions and other information contained in this document are subject to change continually and without notice of any kind and may no longer be true after the
    date indicated. Any forward-looking statements speak only as of the date they are made, and the CoinShares Group has no responsibility, and does not undertake, to update
    forward-looking statements. Forward-looking statements are subject to numerous assumptions, risks and uncertainties, which change over time.
    The CoinShares Astronaut is a trademark and service mark of CoinShares (Holdings) Limited.
    © 2019 CoinShares Group. All rights reserved.
    Note Ms. Demirors herself is an investor in cryptocurrencies and companies, some of which are referenced in this deck for informational purposes only. You can find her
    disclosures and investments at meltemdemirors.com under “disclosure” and “investments”.
    Important Disclaimer

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  3. The Great F(l)attening: Consequences of Architecture

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  4. The Great F(l)attening: Consequences of Architecture

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  5. The Great F(l)attening: Consequences of Architecture

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  6. The Great F(l)attening: Consequences of Architecture

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  7. The Great F(l)attening: Consequences of Architecture

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  8. The Great F(l)attening: Consequences of Architecture
    Copyright © 2019 CoinShares Group. All rights reserved. 8
    Architecture is essentially a social and cultural product, and is influenced by the
    ideas, values, beliefs, activities, relationships and forms of the social organizations
    that they sustain. Society produces buildings, and the buildings, although not
    producing society, help to maintain many of its social forms.
    - Pritzker Prize
    Design has profound implications for the civic possibilities of innovation and
    experience for everyone. If you build something, it doesn’t affect just you. It affects
    everything around it.
    - Virgil Abloh, Designer

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  9. The Great F(l)attening: Consequences of Architecture
    The Times We’re Living In
    MISTRUST GENERATIONAL SHIFT DISRUPTION
    • Rising populist tide, trade wars,
    growing societal unrest
    • Constant revelations of abuses of
    power of all types
    • Balkanization of society in physical
    and digital world
    • Largest generational wealth
    transfer under way – or maybe not?
    • Failing social entitlement systems
    • Millennials facing life-long
    indebtedness
    • Fundamental shift in trust models
    • Drastic reduction in friction and
    barriers
    • Fractional, tokenized ownership
    models
    The preference for crypto is driven by social, political, and economic factors
    Copyright © 2019 CoinShares Group. All rights reserved. 9

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  10. The Great F(l)attening: Consequences of Architecture
    The Presents Shape our Desires for the Future
    Copyright © 2019 CoinShares Group. All rights reserved. 10

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  11. The Great F(l)attening: Consequences of Architecture
    A Paradigm Shift
    Physical World
    Price of Physical Things = pp
    Today – the digital world is undervalued, and controlled by a small group of companies
    In the Future – an increasingly digital world where pd
    > pp
    creates massive arbitrage opportunities
    VALUE TO BE CAPTURED
    Digital World
    Price of Digital Things = pd
    Copyright © 2019 CoinShares Group. All rights reserved. 11
    $800B
    $500B $900B
    $1,000B
    $900B
    Our Digital Overlords
    $4.1T in Market Cap / 5% of US GDP

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  12. The Great F(l)attening: Consequences of Architecture
    Mapping Out This Paradigm Shift
    Copyright © 2019 CoinShares Group. All rights reserved. 12

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  13. The Great F(l)attening: Consequences of Architecture
    1982
    Independent
    Dependent
    Digital
    Physical
    Wine
    Gold
    Precious Metals
    Oil
    Real Estate Equities
    Copyright © 2019 CoinShares Group. All rights reserved. 13

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  14. The Great F(l)attening: Consequences of Architecture
    1992
    Independent
    Dependent
    Digital
    Physical
    Wine
    Gold
    Precious Metals
    Oil
    Real Estate Equities
    Domain Names
    Copyright © 2019 CoinShares Group. All rights reserved. 14

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  15. The Great F(l)attening: Consequences of Architecture
    2002
    Independent
    Dependent
    Digital
    Physical
    Wine
    Gold
    Precious Metals
    Oil
    Real Estate
    Equities
    Game Assets
    Domain Names
    Copyright © 2019 CoinShares Group. All rights reserved. 15

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  16. The Great F(l)attening: Consequences of Architecture
    2012
    Independent
    Dependent
    Digital
    Physical
    Wine
    Gold
    Precious Metals
    Oil
    Real Estate
    Equities
    Bitcoin
    Game Assets
    Domain Names
    Copyright © 2019 CoinShares Group. All rights reserved. 16

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  17. The Great F(l)attening: Consequences of Architecture
    Pay no attention to the man behind the curtain

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  18. The Great F(l)attening: Consequences of Architecture
    2019
    Independent
    Dependent
    Digital
    Physical
    Wine
    Gold
    Precious Metals
    Oil
    Real Estate
    Equities
    Game Assets
    Domain Names
    Copyright © 2019 CoinShares Group. All rights reserved. 18

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  19. The Great F(l)attening: Consequences of Architecture
    What Does a World Without Trust Look Like?
    Copyright © 2019 CoinShares Group. All rights reserved. 19

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  20. The Great F(l)attening: Consequences of Architecture
    Crypto is Different
    Copyright © 2019 CoinShares Group. All rights reserved. 20
    “Financial institutions make people feel safe by hiding risk behind
    layers of complexity. Crypto brings risk front and center and brags
    about it on the internet.”
    - Elaine Ou, Global Financial Access

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  21. The Great F(l)attening: Consequences of Architecture
    Independent
    Dependent
    Digital
    Physical
    Wine
    Gold
    Precious Metals
    Oil
    Real Estate
    Equities
    Game Assets
    Domain Names
    Copyright © 2019 CoinShares Group. All rights reserved. 21
    $80T
    $280B
    “Tokenized" Equity
    “Tokenized" Debt
    “Tokenized" Commodities
    $250T
    Markets are Taking Notice

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  22. The Great F(l)attening: Consequences of Architecture
    Ideas Don’t Exist in Isolation
    Regulation
    User Preferences
    Service Providers
    Compliance
    Requirements
    Political Pressure
    Macroeconomic
    Climate
    Financing
    Talent
    Technology
    Execution
    Financial Planning
    Operational Discipline
    User Acquisition
    Idea
    Distribution
    Security

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  23. The Great F(l)attening: Consequences of Architecture
    Not so Much Revolution as Evolution
    Evolution
    Early adoption fits the existing regulated structure
    Revolution
    Experimentation phase takes time…
    Decentralized
    Financial System
    Centralized
    Blockchain
    Applications
    DENIAL ANGER DEPRESSION
    BARGAINING ACCEPTANCE
    *The Kübler-Ross grief model serves as a good index of how incumbents and stakeholders alike will react as we progress through the parallel paths
    VALUE TO BE CAPTURED

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  24. The Great F(l)attening: Consequences of Architecture
    But Are We Flattening the Stack?
    Identity
    Layer 1: Protocol
    Layer 2: Token / Asset
    Layer 3: Smart Contract
    Layer 4: Issuance Platform
    Layer 5: Exchange
    Governance
    Data
    Key Management
    Storage
    Conflict Resolution
    Blockchain Application Stack Additional Services and Logic

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  25. The Great F(l)attening: Consequences of Architecture
    People Want Stuff that Works
    When the hype fades, consumers and businesses only care that stuff works.
    $8 B
    5 Years
    $5 B
    4 Years
    $4 B
    5 Years
    $5 B
    2 Years
    ISSUE DISTRIBUTE MANAGE EXCHANGE

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  26. The Great F(l)attening: Consequences of Architecture

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  27. The Great F(l)attening: Consequences of Architecture
    [email protected]

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