Users Don't Bite - NSSpain 2014

Some tips and tricks on why getting involved with user testing can make you a better developer and how to then get started with running these sessions.

Thanks to NSSpain for having me!

1. Users don’t bite
2. ! Oxford Street
3. users much time very daunting such confusing *wow*
4. Piece of CRAP“Won’t connect. Deleted the app.”
5. people much fun very useful such information *wow*
6. ! User testing
7. Analytics Tells you what This tells you why
8. ! obvious & effortless
10. ! Donald Norman
11. 1Raise consciousness
12. 2Give designers principles to follow
13. 3Make the point to manufacturers
14. 3Make the point to manufacturers “They ought to be doing a better job”
15. 4Encourage consumers to complain
16. we manufacture applications
17. ! iPhone has become an every day thing
18. It’s got to be better
19. how?
20. Listen to the people using the things every day
21. We know this. Why aren’t we doing it?
22. We forget
23. We don’t know how
24. We don’t see the benefit
25. We’re scared
26. ! Getting involved makes you a better Developer
27. 1Save dev time. Throw away less code
28. Spent 9 months developing Tested the day before launch Ranked lowest in comparison to competitors CEO pulled the plug Money transfer site
30. 2Build a better product from day one
31. 3We can help. We know what’s possible
32. 4Data driven decisions in your team
35. 5No one starts out with all the answers
36. 6Helps you understand changes
37. 7Helps connect to the people you build for
38. !
39. 7Helps connect to the people you build for
40. ! How does this fit in
41. watch one session a week
42. brings people & experiences into discussions
43. Put it into people’s hands
44. ! DIY
45. Study users over time
46. first impressions
47. people
48. Target audience 5 people 80% usability issues Aim for 6-8 User profiles
49. content
50. Tasks Prep Observations Prompts Questions Discussion guide
51. “Could you delete a notebook?”
52. Prep Have the right content Follow up from previous tasks Print outs
53. Observe Do they ever swipe? Can they press the cross easily? How do they respond to the prompt?
54. Prompt How would you think you could do that? How do you do this normally/elsewhere? Why did you want to do that? Why do you feel this way?
55. Ask What do you think happened to the content? Did you feel you could do this by accident? Why did you do what you just did? What did the action remind you of?
56. Measure How easy was that? (1-5) What did you like? How could it be better?
57. Preparation
58. Welcome them “We’re testing the product, not you” “Please, talk out loud” “Nothing will offend us” Preparing the participant
59. interaction
60. Don’t help Use your prompts Keep the conversation going Don’t encourage During the session
61. After
62. Repetition of the good & bad “How much would you pay?” Likelihood of recommendation (1-10) (NPS) “What would we need to get to that 10?” Closing questions
63. ?? Profit
64. Focus on observation Be positive Be conversational Tips
65. outcomes
66. Any major issues will surface This is a good thing You can still do something about them What to do with results
67. Piece of CRAP“Won’t connect. Deleted the app.”
68. I love this app“Can’t live without it. Amazing!”
69. ! Oxford Street
70. ! there’s nothing like watching a person in love with something you’ve made
71. Thank you Maxim Cramer @mennenia credits: unsplash.com | sxc.hu