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Running Usability Studies

5771eabcf827f90001dc429c9f3b1306?s=47 Maxim Cramer
February 10, 2015

Running Usability Studies

Quick introduction to the various aspects of running a practical usability study.

For London's Design and Banter meetup (http://designandbanter.com), February 2015.

5771eabcf827f90001dc429c9f3b1306?s=128

Maxim Cramer

February 10, 2015
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Transcript

  1. RUNNING USABILITY STUDIES

  2. DISCUSSION GUIDES

  3. Questions

  4. Questions WHICH QUESTIONS ARE YOU TRYING TO ANSWER?

  5. TOP UP

  6. “WHERE DO YOU ADD THE OPTIONS TO EXTEND OR REPEAT

    A MONTHLY PLAN?”
  7. Build

  8. Build GET YOUR HANDS ON THE REAL THING ASAP

  9. Build (or prototype) GET YOUR HANDS ON THE REAL THING

    ASAP
  10. REPEAT PLAN

  11. ADD MONTH

  12. Scenarios

  13. Scenarios CREATE A JOURNEY FOR A USER TO WALK THROUGH

  14. “YOU’VE JUST PURCHASED A SIM AND GOT ONE MONTH FREE.

    WHAT WOULD YOU DO TO CONTINUE YOUR PLAN?”
  15. Prompts

  16. Prompts PREPARE FOR THE SILENT THINKER

  17. “WHAT THOUGHTS DO YOU ASSOCIATE WITH THE ELEMENTS YOU SEE

    ON THE SCREEN?”
  18. State

  19. State WHAT STATE SHOULD THE APP BE IN?

  20. “SO YOU PURCHASED A PLAN FOR MARCH. NOW IT’S APRIL.

    WHAT WOULD YOU DO NEXT?”
  21. PARTICIPANTS

  22. Profile

  23. Profile WHAT KIND OF PEOPLE WILL YOU TEST ON?

  24. IPHONE USER ANY AGE/GENDER USER OF SIM ONLY PLANS

  25. Incentive

  26. Incentive WHAT ARE YOU WILLING TO OFFER IN RETURN?

  27. Advertisement

  28. Advertisement WHERE WILL YOU FIND SOME USERS?

  29. GUMTREE FACEBOOK / TWITTER COMMUNITY SITES/FORUMS

  30. SESSION

  31. Comfort

  32. Comfort THEY HAVE TO BE ABLE TO TELL YOU ANYTHING

  33. “WE TESTING THE PRODUCT, NOT YOU. NOTHING YOU SAY OR

    DO IS WRONG.”
  34. Chatty

  35. Chatty KEEP THE CONVERSATION FLOWING AT ALL COSTS

  36. Don’t help

  37. Don’t help TRY. TO. REFRAIN.

  38. Observe

  39. Observe WHAT GESTURES DO THEY USE? WHAT BUTTONS DO THEY

    PRESS?
  40. ANALYSE

  41. Pass/Fail

  42. Pass/Fail IF YOU HAVE TO ASSIST, IT’S A FAIL

  43. Scales

  44. Scales ”ON A SCALE OF 1-5, HOW EASY/HARD WAS THAT?”

  45. NPS

  46. NPS “WHAT DO WE NEED TO DO TO GET THAT

    10?”
  47. BIG ISSUES WILL SHOW THEMSELVES

  48. RINSE. REPEAT.

  49. THANK YOU!

  50. QUESTIONS? @mennenia IOS DEVELOPER [SWIFTKEY]