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Design for Sensors, Not Screens

Design for Sensors, Not Screens

We've all heard the statement, design mobile first.. maybe it's time to say, design for sensors first. Sensors are going to become more and more incorporated into what we design. From wearable devices to button-sized low powered beacons that transmit signals, we need to think about how we can start capturing these signals to help create that perfect contextual experience for users.

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  1. FRICTIONLESS MAGIC Design for Sensors not Screens @merhl

  2. Joe Johnston VP, Experience Innovation @merhl Universal Mind

  3. 2014
 Year of the Customer “

  4. Mobile First Strategy

  5. Context First Strategy

  6. 2015
 Year of the Experience “

  7. None
  8. A Friction-Free Experience

  9. The Goldilocks Principle Just Right Satisfaction

  10. You make people happier not by giving them more options

    but by stripping away as many as you can. “
  11. This is particularly true of context-aware technology. No matter how

    often we say we’re creeped out by technology, we tend to acclimate quickly if it delivers what we want before we want it.
  12. The average smartphone user checks her phone 221 times a

    day. TECMARK, OCTOBER 2014.
  13. The Invisible Interface

  14. My BMW remote app unlocks car doors, starts the AC

    , and more! “
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  16. 1. A driver approaches her car
 2. She opens her

    car door
  17. Avoiding a digital interface means you don’t waste time using

    a screen you don't need to be using anyway.
  18. In March 2015, Alibaba CEO Jack Ma demonstrated technology that

    will allow users to pay ‘selfie style’ using smartphone face recognition.
  19. Every new experience with technology tends to gently nudge our

    notions of what we’re comfortable with.
  20. 40% of adult smartphone owners use voice search to ask

    for directions, 39% to dictate a text message, 32% to make a phone call, 23% while they are cooking. 0 50 23% 32% 39% 40% GOOGLE MOBILE VOICE STUDY, OCTOBER 2014
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  22. Instant Gratification Economy

  23. Taxi services like Uber, Amazon’s Prime One-Click Ordering, Instant delivery

    services like WunWun, DoorDash and Path Talk Messaging
  24. Focus on Time to satisfaction Take a look at Amazon’s

    Anticipatory shipping patent — a system of delivering products to customers before they place an order, basically its smart purchasing. This type of complex predictive analytics is all targeted at time to satisfaction for the customer.
  25. It’s all about mobile. But not in the way you

    might think.
  26. Workers have smartphones.

  27. The Employee Experience

  28. If you create a great Employee Experience then you will

    inherently have a great Customer Experience. “
  29. The MagicBands and MyMagicPlus allow employees to “move past transactions,

    into an interactive space, where they can personalize the experience”
  30. Wearables & IoT

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  33. 51% of people reported that privacy is the main thing

    preventing them from using wearable technology 
 Rackspace
 1/3 of Americans who own a wearable device stop using it within the first 6 months
 According to research from Endeavour Partners
 1/2 of American adults who own fitness trackers specifically--like the FuelBand and Jawbone--have already stopped using those.
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  38. ‣ Battery Life - Signal decreases over time ‣ Support

    maintenance ‣ Environment/Placement - interference ‣ Large variance of signal ‣ Delayed response ‣ Active Bluetooth
  39. Sensing

  40. The ability to capture large sets of realtime data and

    predictively start serving up the best intended experience.
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  43. Examples

  44. Sproutling

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  47. The Warehouse

  48. Reduced error rate by 12% — and increased speed at

    stock picking by 15%.
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  50. Key Take Aways: ‣ The Year of the Experience ‣

    Strip away as many options as you can, make it Frictionless ‣ We tend to acclimate quickly if the experience delivers what we want before we want it. ‣ Don’t waste time using a screen you don't need to be using anyway ‣ Focus on Time to Satisfaction for the Customer. ‣ A great Employee Experience means a great Customer Experience. ‣ Predictively & Intelligently serve up the best intended experience based on “Sensing” Design
  51. Thank you. @merhl joe.johnston@universalmind.com