Product Development

Product Development - From the perspective of a software engineer.

Transcript

1. From the perspective of a software engineer Product Development 1 Tuesday, 9 July, 13
2. Michael Cheng Senior Software Engineer, mig33 http://twitter.com/coderkungfu http://github.com/miccheng http://CoderKungfu.com 2 Tuesday, 9 July, 13
3. Speaker Deck https://speakerdeck.com/ miccheng/product-development 3 Tuesday, 9 July, 13
4. Practical Tips What I've learnt building Foound... and then some. 4 Tuesday, 9 July, 13
5. About Foound • Won “best of show” at Echelon 2010. • Raised US$500K in Sept 2010. • Launched at DEMO Fall (in Silicon Valley). • Failed to gain traction beyond early adopters. • Relaunched as FoundApp in Sept 2011. 5 Tuesday, 9 July, 13
6. Value creation vs Value destruction Are you making a dent in the universe or just hoarding resources? Test your hypotheses before you commit to building them. 6 Tuesday, 9 July, 13
7. Early adopters vs Mainstream users Who's your audience? Who are you creating value for? Early adopters are more forgiving. They bring the viral. 7 Tuesday, 9 July, 13
8. Short iterations vs Long drawn stealthiness Get it in front of an audience as soon as possible. The worst thing you do is build something that nobody wants. 8 Tuesday, 9 July, 13
9. User feedback, real metrics vs What YOU think Nuff' said. 9 Tuesday, 9 July, 13
10. Low fidelity vs High fidelity You can only polish your product up to a point where your audience needs. If you can’t make a decision with low-fidelity mockups, chances are you won’t be able to do so with high-fidelity ones either. 10 Tuesday, 9 July, 13
11. Pivot vs Persevere It takes courage and fearlessness to do it either way. Pivoting isn't a SIN. Failure to pivot in the face of offending data is a SIN. 11 Tuesday, 9 July, 13
12. 6 Tips for Managing Development Teams Cos they make your startup tick. 12 Tuesday, 9 July, 13
13. Managing a development team • Clear directions (you point, we fire). • Validation events (what metric do you want to move). • No kitchen sink wish list please. Prioritize. (eg. 70 half-baked/broken features vs 17 fully usable features.) 13 Tuesday, 9 July, 13
14. Managing a development team • Use Kanban project management for best visibility on progress. (eg. Pivotal Tracker) • Continuous delivery lets you move and test your features faster. • Test Driven Development gives you stable software (most of the time). 14 Tuesday, 9 July, 13
15. Test Driven Development 15 Tuesday, 9 July, 13
16. Questions? 16 Tuesday, 9 July, 13
17. Communities • Hackerspace Singapore • Singapore PHP User Group • Drupal / Wordpress User Group • Python User Group • Ruby Brigade • Singapore JS Group 17 Tuesday, 9 July, 13