Growth Hacking with WordPress

Growth Hacking isn’t just a buzzword, and it’s not just for startups. You can use the same tools and tactics to attract more readers to your blog, users for your app, and customers of your products. In this session you’ll learn what growth hacking is (and isn’t) and how you can become a growth hacker too. We’ll also cover tools and plugins you can easily integrate with WordPress to power your site and grow your business.

Transcript

1. @mikehale #wckent Growth Hacking with WordPress WordCamp Kent 2017
2. You're in the right place if... • Membership Sites • Digital Products, Ebooks, Online Courses • Theme Shop or Premium Plugins • Agency • You want more visitors to your website
3. What we're going to learn today • What Growth Hacking is (and what is isn't) • The mindset of a Growth Hacker • How to run marketing experiments • WordPress Plugins for Growth Hacking
4. Who Am I? Mike Hale Developer - Rainmaker Digital I have worked with: • Startups • SaaS • eCommerce • Fortune 500
6. Growth Hacking Mindset
7. "A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth." – Sean Ellis
8. http://www.direct-spark.com/traditional-marketing-vs-growth-hacking/
10. The Scientific Method
11. Growth Hacking Process Make an observation Ask a question Form a hypothesis Make a prediction based on the hypothesis Test the prediction with Experiments Use the results to make new hypotheses
12. Growth Hacking Process Make an observation Ask a question Form a hypothesis Make a prediction based on the hypothesis Test the prediction with Experiments Use the results to make new hypotheses
13. Growth Hacking Process Make an observation Ask a question Form a hypothesis Make a prediction based on the hypothesis Test the prediction with Experiments Use the results to make new hypotheses
14. Growth Hacking Process Make an observation Ask a question Form a hypothesis Make a prediction based on the hypothesis Test the prediction with Experiments Use the results to make new hypotheses
15. Growth Hacking Process Make an observation Ask a question Form a hypothesis Make a prediction based on the hypothesis Test the prediction with Experiments Analyze results to make new hypotheses
16. Growth Hacking Process Make an observation Ask a question Form a hypothesis Make a prediction based on the hypothesis Test the prediction with Experiments Analyze results to make new hypotheses
18. Sales Funnel Get Visitors Convert to Customers Retain Users
20. Growth Hacking Framework - AARRR Acquisition Activation Retention Revenue Referral Dave McClure Founder 500 Startups
21. Why WordPress?
22. Analytics Jetpack
23. Affiliate Marketing
24. A/B Testing
25. A/B Testing - Google Optimize
26. Content Promotion Jetpack Related Posts
27. Mailing Lists
28. SEO (Yoast SEO)
29. Social Sharing
31. Questions?
32. Blog, Newsletter and Podcast for Solopreneurs • Audience Building • Growth Hacking • Content Marketing • Personal Branding • Mailing Lists • Podcasting
33. Who Am I? Mike Hale Developer Rainmaker Digital @MikeHale www.mikehale.me