carts Error messages Sign-in pages Account management Transactional systems are very complex and are largely text-based, which means content strategists are in the perfect position to make them better.
world. Yet every day designers all over the world work on projects without giving any thought or consideration to the impact that work has on the world around them. This needs to change. - Mike Monteiro
called Startuperiﬁc. They launched their SaaS product and because they didn’t want to spend a lot of time on development, they didn’t build in a way for customers to downgrade their plan automatically.
please cancel your current plan, then select a new one. Go to your account As a result, the customer got an error message. However, once they canceled their current plan, they still had time left on the “PLUS” plan, and they didn’t remember to resubscribe.
records. At a time when consumers are carefully considering their spending and how they manage credit, promotional financing offers from Synchrony Bank may make more sense than ever… Subject: Important information regarding your HOME DESIGN - CE/APPL account This is a classic bait and switch. It’s a terrible thing to do to your customers and it will aggravate them.
business days. If you scheduled your delivery, then it will arrive on your scheduled date. Otherwise, once it’s on the delivery truck, it’ll take 1-2 business days if you’re on the West Coast or about 5 business days if you’re on the East Coast. We’ll update you in a separate email with a tracking number when each package ships. This is a great example of clarity from Tuft and Needle. They articulate clearly and conversationally how long it will take for your mattress to arrive.