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LOPSA East 2014 - Starting & Growing a LOPSA Ch...

LOPSA East 2014 - Starting & Growing a LOPSA Chapter

Avatar for Mike Julian

Mike Julian

May 03, 2014

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Transcript

  1. Who’s this dude? LOPSA-ETENN founder (one of 3) ETENN is

    the largest LOPSA chapter, but one of the youngest Systems engineer for Peak Hosting (stop by the booth!)
  2. What is a LOPSA chapter? A bit like a user

    group. A LUG has a lot in common with it. But not quite. Product/platform-agnostic. Usergroup for sysadmins and aspiring sysadmins. Or anyone that’s interested, really. (ETENN has a bioinformatics professor that shows up, as well as a developer)
  3. The purpose of a LOPSA chapter is community. There are

    some people who say it’s to drive LOPSA membership, but those people aren’t running chapters. If you aren’t wanting to build a community of IT professionals in your local area, then don’t start a chapter.
  4. It depends. There’s a lot of factors in play. How

    dedicated are you to the task? Do you have the time? What city are in? What’s the general IT market like? What other user groups are out there?
  5. “I need a bunch of LOPSA members in my area

    to start a chapter.” Totally not true! You need sysadmins in your area to start a chapter. LOPSA-ETENN’s attendance is huge, but I’d be surprised if even 30% of the attendees are LOPSA members. And that’s okay.
  6. The LOPSA Board or Locals Committee starts chapters. Also totally

    not true. The Board and Locals Committee facilitate and assist, as needed, but a chapter is started and built by local people. Community is built locally; you can’t “plant” community. A perfect example of what can happen when local community grows is this very conference: it’s an outgrowth of community-building efforts by the LOPSA-NJ chapter. Same for Cascadia IT Conference. LOPSA doesn’t build conferences, nor does it build chapters. But it will help where help is needed.
  7. A Step-by-Step 1. Come up with a strategy! 2. Find

    a co-founder! 3. Find a venue! 4. Craft a marketing plan! 5. Recruit six speakers! 6. Find sponsors (optional)
  8. Coming up with a strategy I put this first to

    emphasize the importance, but really, a strategy is something you’ll experiment with and mold over time
  9. LOPSA-ETENN Strategy Overview Purpose: To grow and foster community among

    IT workers in the East TN area.! Strategy: Build community through regular events What this means: We know immediately what we’re trying to do and how we’re doing it. We also know what we aren’t going to do. For example, providing training is not community-building. Everything we do, down to the seemingly smallest detail, flows out of our purpose and strategy. For example, of the three hours scheduled for a meeting, two of those hours are focused on just hanging out, while only one hour is for the speaker. Keep your purpose and strategy in mind at all times when you’re working on the chapter. Constantly ask yourself, “How does this fit with my startegy?”
  10. Finding a co-founder You need a cofounder. Full stop. Qualities

    that matter: long-term commitment. Ability to not think like a sysadmin. Not afraid to lead and be in front of an audience. Not afraid to talk to sponsors and recruit speakers. Qualities that don’t matter: Your skill as a sysadmin. Chapters with only a single leader tend to falter and, ultimately, fail.
  11. Where to find a cofounder? Your workplace is a good

    starting place. Your local subreddit. Ask your friends for recommendations.
  12. Find a venue Close to restaurants and drinks, walkable As

    soon as people get in a car after a meeting, the meeting is over. You might have to pay for the venue. Ask sponsors to cover the cost. Or ask the venue if they would cut the cost for your group, as a sponsorship.
  13. What’s a good venue location? I prefer neutral territory, so

    no company offices. They work well in a pinch, but try to find something else first. Libraries, independent meeting space. No restaurants, no bars. You need it quiet and separated from anything else going on.
  14. Marketing A real doozy, and where you’ll spend a lot

    of your time. This is an ongoing problem.
  15. What is marketing? Marketing, at it’s simplest, is simply informing

    others of a service or product that you have. Sometimes someone wants that service or product and you make a sale. Marketing, in itself, is not sleazy.
  16. How do you market a chapter? Post on reddit. I

    post to /r/Knoxville and /r/sysadmin. Know anyone in IT at other local companies? Have them post announcements internally. Do you know any IT recruiters? Tell them about the event and ask for them to tell others. This is the just the basics. Keep it simple for now.
  17. Recruit your first six speakers Why six? It means you

    won’t be scrambling to find speakers at the last minute during your first six months. More time to focus on marketing, which is far more critical in this stage. Worst case scenario, the chapter doesn’t work, but you gave it a good try.
  18. Where can I find six speakers? You all work in

    IT. You all have friends in IT. ETENN’s first six speakers were mostly from ORNL, where my cofounder and I were working at the time. Finding your first six speakers is the easiest part of this whole thing.
  19. Find a sponsor (or two) IT recruiters make excellent sponsors.

    Vendors are a second best. How to think about sponsors: this is a partnership. You have something they need (IT workers), and they have something you need (money and a professional network). You don’t want to sell out the group. Be careful there.
  20. Why chapters fail It sucks, but it happens. Having been

    a LOPSA board member, a member of the Locals Committee, and talking with chapter leaders, I’ve had a front row seat to how it happened.
  21. A lack of leadership A chapter doesn’t run itself. A

    community requires care and feeding, and no matter how much we think that sysadmins self-organize, people do not self- organize well. A community requires a leader, and that leader has a lot of work to do. What is leadership? Making sure the room is set up and torn down. Making sure sponsors do their thing. Lining up speakers. Being the go-to person for everything related to the chapter.
  22. A lack of marketing “Build it and they will come”

    is a bad way to build a chapter, because it simply doesn’t work. You have to know what you’re trying to accomplish and always be marketing. ALWAYS. You are never done building a chapter.
  23. A lack of continued improvement ETENN keeps extensive records. I

    can look back and see who spoke, when, and on what topic. I can see trends, and I pay attention to those. I constantly ask my attendees what we can do better. I pay attention to what sort of people come to my meetings, and always think about how I can get more people and a more diverse group. As I said, you are never done building a chapter.
  24. Things that don’t matter LOPSA has a bunch of requirements

    and process for starting a chapter. They’re easy to fulfill, so don’t worry about them. How you structure the governance of the group. Don’t be formal. Be informal and loose. Having two people “in charge” is as formal as you need to get. Going any further will hamper your growth, not help.
  25. LOPSA-ETENN Stats Largest LOPSA chapter ever (and yet, among the

    youngest)! Lowest attendance: 18 people (first meeting!)! Highest attendance: 50 people! Average (over two years): 33 people! 6 to 8 month scheduled speaker buffer We’re not the longest-running though. Shout out to LOPSA-NJ on that one.