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This presentation was given at BrightonSEO (San Diego, 2025)
In this talk, Monty explores how Google's AI overviews are reshaping the way we think about top-of-funnel (TOFU) content and its role in B2B content strategy. He touches on the growing uncertainty among leadership about investing in broad visibility efforts, and makes the case for shifting toward longer-tail keyword strategies that focus on adjacent intent and real conversion potential. Rather than abandoning TOFU, it shows how to reframe it as a supporting piece in a larger, intentional content flywheel — one that drives users deeper into the funnel and ultimately serves the bottom line.
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