The Infinite Tail: Keyword Research for AI

AI-powered search lets us talk like humans again, but moving from keyword research to prompt research means a nearly infinite tail of natural language. As SEOs, we need to move from targeting phrases to anticipating searcher needs and mapping their journey. Learn how Google fan-out mode spins queries into questions, what this means for keyword research, and how to adapt to the future of hybrid (AI + organic) search.

Transcript

1. The Infinite Tail: Keyword Research for AI Dr. Pete Meyers MOZ
2. peter@moz.com @drpete Dec 2000
3. peter@moz.com @drpete Aug 2013
4. peter@moz.com @drpete Feb 2016
5. peter@moz.com @drpete Mar 2022
6. peter@moz.com @drpete Mar 2026
7. peter@moz.com @drpete Apr 2026
8. peter@moz.com @drpete Source: Moz.com (2023)
9. peter@moz.com @drpete Oct 2016
10. peter@moz.com @drpete Apr 2026
11. peter@moz.com @drpete Apr 2026
12. peter@moz.com @drpete
13. peter@moz.com @drpete
14. NLP: A 15-year Journey
15. peter@moz.com @drpete Nov 2022
16. peter@moz.com @drpete Source: Google.com (March 2023) Mar 2023
17. peter@moz.com @drpete Source: SearchEngineLand.com (September 2013) Sep 2013
18. peter@moz.com @drpete Source: Google (September 2013) Sep 2013
19. peter@moz.com @drpete Source: Kaggle.com (2019)
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23. peter@moz.com @drpete Source: Google (August 2023) Aug 2023
24. peter@moz.com @drpete Source: Moz.com (March 2026)
25. peter@moz.com @drpete 1,000 long-tail queries 8,703 results What metrics should I track for e-commerce? Is it better to work out in the morning? Do streaming services track what I watch?
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27. peter@moz.com @drpete 0.5%
28. peter@moz.com @drpete 99.5%
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30. peter@moz.com @drpete j=0.23 }
31. peter@moz.com @drpete
32. peter@moz.com @drpete c=0.76 }
33. peter@moz.com @drpete c=0.82 }
34. peter@moz.com @drpete
35. Hybrid Search: Organic + AI
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37. Source: TheKeyword.co (July 2025) Jul 2025 peter@moz.com @drpete
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47. Query Fan-out: A Taxonomy
48. peter@moz.com @drpete
49. peter@moz.com @drpete Fan-outs Semantic Entity Factual Compare Tutorial Transact Follow-up Anticipate Attribute Insight
50. peter@moz.com @drpete How to brew a cup of tea What’s the best way to make a hot cup of tea? Semantic How do I prepare a perfect cup of tea at home?
51. peter@moz.com @drpete How to brew a cup of tea Are Adagio Teas easy for a beginner to brew correctly? Entity How do I prepare a traditional cup of Earl Grey tea?
52. peter@moz.com @drpete How to brew a cup of tea Follow-up Should I add the milk before or after the tea brews? Is it okay to leave the tea bag in the tea cup?
53. peter@moz.com @drpete How to brew a cup of tea Anticipate Should I buy an electric kettle with specific settings? How to host my first afternoon tea party.
54. peter@moz.com @drpete How to brew a cup of tea Attribute Does the shape of the tea leaf change the brewing time? Are there any tricks to brewing loose-leaf tea?
55. peter@moz.com @drpete How to brew a cup of tea Factual How many teas are made from Camellia Sinensis? How long has tea been brewed as a beverage in China?
56. peter@moz.com @drpete
57. peter@moz.com @drpete How to brew a cup of tea Tutorial Step-by-step guide to making a perfect cup of Matcha. How to bloom a flowering tea bulb in a glass mug.
58. peter@moz.com @drpete How to brew a cup of tea Insight Is it considered a mistake to add milk to green tea? How has tea culture changed in the United States?
59. peter@moz.com @drpete How to brew a cup of tea Compare Is an electric kettle or stovetop kettle better for tea? Using a ball versus a basket infuser for tea brewing.
60. peter@moz.com @drpete How to brew a cup of tea Transact Where can I buy a good tea brewing starter kit? Best budget- friendly electric kettles for tea.
61. peter@moz.com @drpete brewing tea brewing (v) To prepare a drink by infusion in hot water. tea (n) An aromatic beverage prepared from tea leaves.
62. peter@moz.com @drpete brewing tea How do you properly steep a cup of hot tea? What’s the best way to brew Japanese Sencha? Why does my green tea taste so bitter? What are the best snacks to make with tea? How much caffeine is in a standard cup of black tea? How long until green tea gets bitter? Adding honey vs. lemon to balance taste. How to pair cheeses with oolong teas. Find a tea infuser for strong brews. Does black tea improve your focus?
63. peter@moz.com @drpete Source: Moz.com (March 2026)
64. peter@moz.com @drpete 2–4 words 6–8 words 6–8 words 6–8 words 10-12 words 10-12 words 10-12 words
65. peter@moz.com @drpete best snacks for tea Which finger foods go well with tea? Best savory and sweet tea time snacks. What appetizers complement a hot black tea? Which miniature food items are traditionally served during a high tea? What are the most popular small savory bites for afternoon tea? Which dainty appetizers can I serve alongside a hot tea?
66. peter@moz.com @drpete best snacks for tea Which finger foods go well with tea? Best savory and sweet tea time snacks. What appetizers complement a hot black tea? Which miniature food items are traditionally served during a high tea? What are the most popular small savory bites for afternoon tea? Which dainty appetizers can I serve alongside a hot tea?
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70. Brand Bias & Visibility
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73. peter@moz.com @drpete Brand Prompts Can I see historical DA data in the Moz dashboard? Is Moz or Semrush better for an SEO beginner?
74. peter@moz.com @drpete Non-brand Prompts What’s the best way to fix a sudden ranking drop? Should I target 1 high-volume term or 10 low-volume?
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76. peter@moz.com @drpete “Soft-brand” Prompts Are premium SEO suites worth the investment? Can I use a tool to find the most popular searches?
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79. Keyword Research in 2026+
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81. peter@moz.com @drpete Source: SearchEngineLand.com (September 2013)
82. peter@moz.com @drpete
83. peter@moz.com @drpete brewing tea How do you properly steep a cup of hot tea? What’s the best way to brew Japanese Sencha? Why does my green tea taste so bitter? What are the best snacks to make with tea? How much caffeine is in a standard cup of black tea? How long until green tea gets bitter? Adding honey vs. lemon to balance taste. How to pair cheeses with oolong teas. Find a tea infuser for strong brews. Does black tea improve your focus?
84. peter@moz.com @drpete best snacks for tea Which finger foods go well with tea? Best savory and sweet tea time snacks. What appetizers complement a hot black tea? Which miniature food items are traditionally served during a high tea? What are the most popular small savory bites for afternoon tea? Which dainty appetizers can I serve alongside a hot tea?
85. peter@moz.com @drpete
86. Any more questions? Contact: peter@moz.com peter@moz.com @drpete