Helping Product Managers Sleep at Night

AS A PRODUCT MANAGER, you are probably inundated with feature and functionality requests based on opinions or circumstances from within your organization. These can include:
-- A current crisis: "The VP of Sales needs you to include the following three features so that we can win that big new account!"
-- An engineering triumph: "This feature is so cool! We have to include it!"
-- A powerful opinion: "The CEO thinks that users will want to access this product on an iPad."
-- A time crunch: "The project is late so you'll need to cut out the least important features."
-- A checklist mentality: "Our competitor's product includes this feature so we have to put it in ours, too!"

If you had the opportunity to neutralize strong opinions like these and back up your decisions with objective, scientific research, would you take it?

Join Meaghan Reinecke to find out how the user-centered design process can reduce your workload, differentiate your product, and boost your success in the UX marketplace.

Transcript

1. Helping Product Managers ! Sleep at Night Meaghan Reinecke January 2014
2. 2 2014-02-05 Confidential Meaghan Reinecke – UX Strategist
3. 3 2014-02-05 Confidential Meaghan Reinecke – UX Strategist
6. •  The Executive Designer 6 2014-02-05 Confidential But what about…?
7. •  The Executive Designer •  The Cool Feature 7 2014-02-05 Confidential But what about…?
8. •  The Executive Designer •  The Cool Feature •  The DEADLINE 8 2014-02-05 Confidential But what about…?
9. •  Understand how to map business value to user requirements •  Understand prioritization from user’s perspective •  Allow users to “feel” value via the UX How do I deliver a product that meets a real need, or serves an unmet need, in a delightful or seamless way? 9 2014-02-05 Confidential UX (esp User Research) can help
10. 10 2014-02-05 Confidential RealSociable!
11. 11 2014-02-05 Confidential RealSociable!
12. 12 2014-02-05 Confidential Oncology Radiation Software
13. 13 2014-02-05 User Research
14. 1.  Design inside a boardroom: - Well, we don’t really talk to users… 2.  Design with User Feedback from Demos: - We DO talk to users; we show them our new features all the time! 3.  Usability testing passed: - We know real users can use our stuff, but they DON’T. Now what? 14 Three “Stages” of Design Research
15. 15 2014-02-05 Confidential The most dangerous thing about research… “Anybody can ask a question.” - Paul Boyd, Director UX Oracle Healthcare.
16. 16 2014-02-05 Confidential The UX Model
17. 17 2014-02-05 Confidential Stage One: Design inside a Boardroom
18. 18 2014-02-05 Confidential Design Research can help… Observe Reason Design Test
19. 19 2014-02-05 Confidential Stage Two:! Design with User Feedback from Demos
20. 20 2014-02-05 Confidential True User Research is not a Product Demo
21. 21 2014-02-05 Confidential Stage Three: Usability Testing Passed
22. 22 2014-02-05 Confidential More Research, but Think Bigger
23. —  Matching Business Goals, User Needs —  Understanding Behaviors and Perceptions of Usage —  Users Involved Up Front… and Strategically Throughout —  Test - Don’t Guess —  Skilled, Trained Professionals —  Insights Into Value —  ... 23 2014-02-05 Confidential User-Centered Design and UX
24. 24 2014-02-05 Confidential
25. •  Meaghan Reinecke •  meaghan@macadamian.com 25 2014-02-05 Confidential Thank you…