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It's old news

It's old news

Chris J Clarke

May 04, 2017

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  1. People focus on technology rather than what it enables 

    Paul Adams - Intercom © Spotify, Digital Trends
  2. Outcome Opportunity Solution Experiments We have improved the conversion rate

    of our new "simple and coherent" digital products It needs to be clear to me that all products support the Guardian in the same way, even if the benefits vary. (decide) Subs are all under the support umbrella Clearer groupings Change ‘subscriber’ to ‘supporter’ No body copy in the header Combine digi pack and paper Colour match digital and paper
  3. The consumption of content Users satisfaction of the page Perceived

    time and effort they expect to spend Presentation & variety of content = +
  4. Select ! " Headline " Video Asset Fusce dapibus, tellus

    ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Media Body H1 Primary button Secondary button (circle) Secondary button (square) Status # $ Colours Divider Spacings Asset - Edit page example Asset - Frontpage example 10px margin 20px margin 11:21am 14/02/17 Active Live