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It's old news

It's old news

Chris J Clarke

May 04, 2017
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  1. Chris Clarke - UXD Exchange - May 2017
    @mr_mr
    Look out! It’s

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  2. Chris Clarke - UXD Exchange - May 2017
    @mr_mr
    Look out! It’s

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  3. © Dreamworks

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  4. © Dreamworks

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  5. © Wired, The Verge, The Motoring Guru, Cell Phone Reviews

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  7. People focus on
    technology rather than
    what it enables

    Paul Adams - Intercom
    © Spotify, Digital Trends

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  8. Companies will often
    put familiar content
    inside the future
    © Spotify, Digital Trends

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  9. © Netflix

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  13. !
    "
    # $
    %
    1821 1910 1999 2013 -
    1959
    1500
    & '

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  14. Page / Canvas
    Grid
    Typography
    Graphical Ads
    Speling mistekes
    Author
    Header
    Copy
    Media

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  17. What techniques can we
    use to be different at the
    same time?

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  18. A design
    thinking culture
    across the org

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  20. Opportunity
    solution tree

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  21. Outcome
    Opportunity
    Solution
    Experiments
    We have improved the conversion rate of our new
    "simple and coherent" digital products
    It needs to be clear to me that all products support the Guardian
    in the same way, even if the benefits vary. (decide)
    Subs are all under the
    support umbrella
    Clearer
    groupings
    Change
    ‘subscriber’ to
    ‘supporter’
    No body copy in
    the header
    Combine digi pack
    and paper
    Colour match
    digital and paper

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  22. © EPA
    People problems first

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  23. © EPA

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  24. © EPA
    Choice
    Measuring knowledge
    What is the truth?

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  25. The consumption of content
    Users
    satisfaction of
    the page
    Perceived time
    and effort they
    expect to spend
    Presentation
    & variety of
    content
    = +

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  26. Slow
    journalism
    Fast
    journalism

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  29. Building ugly and
    flexible

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  31. Select
    !
    "
    Headline
    "
    Video Asset
    Fusce dapibus, tellus ac cursus commodo,
    tortor mauris condimentum nibh, ut
    fermentum massa justo sit amet risus.
    Aenean eu leo quam. Pellentesque ornare
    sem lacinia quam venenatis vestibulum.
    Media
    Body
    H1
    Primary button
    Secondary button
    (circle)
    Secondary button
    (square)
    Status
    #
    $
    Colours
    Divider
    Spacings Asset - Edit page example
    Asset - Frontpage example
    10px margin
    20px margin
    11:21am
    14/02/17
    Active
    Live

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  33. © vloggingcamerahq.com/wp-content/uploads/2016/10/cameras-vloggers-use-2.jpg
    Going with the flow

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  35. © Snapchat, Softpedia

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  36. © Sna..Instagram, EFTM

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  39. © Channel 4, Netflix

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  40. © Apple

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  41. © Apple

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  42. © TechRax

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  43. Chris Clarke - UXD Exchange - May 2017
    @mr_mr

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