It's old news

Transcript

1. Chris Clarke - UXD Exchange - May 2017 @mr_mr Look out! It’s
2. Chris Clarke - UXD Exchange - May 2017 @mr_mr Look out! It’s
3. © Dreamworks
4. © Dreamworks
5. © Wired, The Verge, The Motoring Guru, Cell Phone Reviews
7. People focus on technology rather than what it enables  Paul Adams - Intercom © Spotify, Digital Trends
8. Companies will often put familiar content inside the future © Spotify, Digital Trends 
9. © Netflix
13. ! " # $ % 1821 1910 1999 2013 - 1959 1500 & '
14. Page / Canvas Grid Typography Graphical Ads Speling mistekes Author Header Copy Media
17. What techniques can we use to be different at the same time?
18. A design thinking culture across the org
20. Opportunity solution tree
21. Outcome Opportunity Solution Experiments We have improved the conversion rate of our new "simple and coherent" digital products It needs to be clear to me that all products support the Guardian in the same way, even if the benefits vary. (decide) Subs are all under the support umbrella Clearer groupings Change ‘subscriber’ to ‘supporter’ No body copy in the header Combine digi pack and paper Colour match digital and paper
22. © EPA People problems first
23. © EPA
24. © EPA Choice Measuring knowledge What is the truth?
25. The consumption of content Users satisfaction of the page Perceived time and effort they expect to spend Presentation & variety of content = +
26. Slow journalism Fast journalism
29. Building ugly and flexible
31. Select ! " Headline " Video Asset Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Media Body H1 Primary button Secondary button (circle) Secondary button (square) Status # $ Colours Divider Spacings Asset - Edit page example Asset - Frontpage example 10px margin 20px margin 11:21am 14/02/17 Active Live
33. © vloggingcamerahq.com/wp-content/uploads/2016/10/cameras-vloggers-use-2.jpg Going with the flow
35. © Snapchat, Softpedia
36. © Sna..Instagram, EFTM
39. © Channel 4, Netflix
40. © Apple
41. © Apple
42. © TechRax
43. Chris Clarke - UXD Exchange - May 2017 @mr_mr