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It's old news

It's old news

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Chris J Clarke

May 04, 2017
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  1. Chris Clarke - UXD Exchange - May 2017 @mr_mr Look

    out! It’s
  2. Chris Clarke - UXD Exchange - May 2017 @mr_mr Look

    out! It’s
  3. © Dreamworks

  4. © Dreamworks

  5. © Wired, The Verge, The Motoring Guru, Cell Phone Reviews

  6. None
  7. People focus on technology rather than what it enables 

    Paul Adams - Intercom © Spotify, Digital Trends
  8. Companies will often put familiar content inside the future ©

    Spotify, Digital Trends 
  9. © Netflix

  10. None
  11. None
  12. None
  13. ! " # $ % 1821 1910 1999 2013 -

    1959 1500 & '
  14. Page / Canvas Grid Typography Graphical Ads Speling mistekes Author

    Header Copy Media
  15. None
  16. None
  17. What techniques can we use to be different at the

    same time?
  18. A design thinking culture across the org

  19. None
  20. Opportunity solution tree

  21. Outcome Opportunity Solution Experiments We have improved the conversion rate

    of our new "simple and coherent" digital products It needs to be clear to me that all products support the Guardian in the same way, even if the benefits vary. (decide) Subs are all under the support umbrella Clearer groupings Change ‘subscriber’ to ‘supporter’ No body copy in the header Combine digi pack and paper Colour match digital and paper
  22. © EPA People problems first

  23. © EPA

  24. © EPA Choice Measuring knowledge What is the truth?

  25. The consumption of content Users satisfaction of the page Perceived

    time and effort they expect to spend Presentation & variety of content = +
  26. Slow journalism Fast journalism

  27. None
  28. None
  29. Building ugly and flexible

  30. None
  31. Select ! " Headline " Video Asset Fusce dapibus, tellus

    ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Media Body H1 Primary button Secondary button (circle) Secondary button (square) Status # $ Colours Divider Spacings Asset - Edit page example Asset - Frontpage example 10px margin 20px margin 11:21am 14/02/17 Active Live
  32. None
  33. © vloggingcamerahq.com/wp-content/uploads/2016/10/cameras-vloggers-use-2.jpg Going with the flow

  34. None
  35. © Snapchat, Softpedia

  36. © Sna..Instagram, EFTM

  37. None
  38. None
  39. © Channel 4, Netflix

  40. © Apple

  41. © Apple

  42. © TechRax

  43. Chris Clarke - UXD Exchange - May 2017 @mr_mr