demographics. Nobody buys something because they’re a 25-30 male with a college degree, but rather because they go about living their life and some situations arise in which they need to solve a problem. And so they ‘hire’ a product to do the ‘job’ @claychristensen
@mr_mr @guardian Thank you’s Sam Morris Cecilia Dobbs Theresa Malone Katrina Stubbings Alex Breuer Chris Mulholland Nick Haley and anyone else I’ve forgotten who in some part attributed to this work.