The Art of Slide Design

The Art of Slide Design

Note: These are the slides from my DevRelCon Tokyo talk from July 29th. I've started writing this up as a blog post on MissGeeky.com: https://missgeeky.com/2017/08/04/the-art-of-slide-design/

Hopefully a video of the talk will also become available at a later date.

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Who doesn’t love a pretty slide deck? As evangelists, our presentations are one of the key ways to get our point across to our audiences, and we need to learn how to be as effective as we can with our slide decks.

The choices you make in your slide design directly influences what impact your story has on your audience. Understanding simple design elements will allow you to make more compelling slides, which will result in more memorable and helpful presentations.

This talk looks at how you can improve your presentations with some simple tips and tricks to make your slide designs better. It will examine how you can use fonts, colours, animations and more to support the story you want to tell.

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Melinda Seckington

July 29, 2017
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Transcript

  1. SLIDE DESIGN Art The of MELINDA SECKINGTON @mseckington

  2. @mseckington https://www.flickr.com/photos/blackzack00/21976036458/ I HATE PRESENTATIOnS!

  3. @mseckington @mseckington

  4. @mseckington TECHNICAL MANAGER EVENT ORGANIZER SPEAKER & BLOGGER EVANGELISM
 LEAD

  5. @mseckington FutureLearn

  6. @mseckington

  7. @mseckington

  8. @mseckington HOW TO CREATE EFFECTIVE SLIDES

  9. @mseckington WHAT IS THE GOAL PRESENTATION? OF A

  10. @mseckington TO ALLOW YOUR AUDIENCE YOUR INFORMATION TO ABSORB

  11. Cognitive load: the amount of mental activity - perception, memory,

    problem solving - required to accomplish a goal. Universal Principles of Design - Lidwell, Holden & Butler @mseckington
  12. @mseckington Universal Principles of Design Lidwell, Holden & Butler

  13. Design should minimise cognitive load to the greatest degree possible.

    Universal Principles of Design - Lidwell, Holden & Butler @mseckington
  14. @mseckington EFFECTIVE SLIDES HELP REDUCE COGNITIVE LOAD

  15. @mseckington EFFECTIVE SLIDES HELP YOUR AUDIENCE INFORMATION CONSUME YOUR

  16. @mseckington HOW DO YOU CREATE EFFECTIVE SLIDES?

  17. @mseckington HOW DO YOU DESIGN EFFECTIVE SLIDES?

  18. PRINCIPLES SLIDE DESIGN OF @mseckington 4

  19. MAXIMISE SIGNAL, MINIMISE NOISE 1 @mseckington

  20. Signal-to-noise ratio: The ratio of relevant to irrelevant information in

    a display. The goal of good design is to maximise signal and minimise noise. Universal Principles of Design - Lidwell, Holden & Butler @mseckington
  21. HOW DO WE MAXIMISE SIGNAL AND MINIMISE NOISE IN OUR

    SLIDE DESIGNS? @mseckington
  22. FOCUS ON ONE PURPOSE PER SLIDE @mseckington

  23. Facts about cats: • A brief history of the house

    cat • Cats sleep 75% of their lives • Why cats meow • The Egyptian word for cat is ‘mau’ • Cats are lactose intolerant 75% lactose intolerant history of cats mau @mseckington FOCUS ON ONE PURPOSE PER SLIDE
  24. Cats sleep 75% of their lives Cats sleep 75% of

    their lives @mseckington FOCUS ON ONE PURPOSE PER SLIDE
  25. Most popular cat names: Cat names! • Poppy • Bella

    • Misty • Charlie • Molly • Smudge @mseckington FOCUS ON ONE PURPOSE PER SLIDE
  26. Recap time! To recap: • A brief history of the

    house cat • Cats sleep 75% of their lives • Why cats meow • The Egyptian word for cat is ‘mau’ • Cats are lactose intolerant @mseckington FOCUS ON ONE PURPOSE PER SLIDE
  27. DON’T DISTRACT @mseckington

  28. The domestic cat (Latin: Felis catus) is a small, typically

    furry, carnivorous mammal. They are often called house cats when kept as indoor pets or simply cats when there is no need to distinguish them from other felids and felines. Cats are often valued by humans for companionship and for their ability to hunt vermin. There are more than 70 cat breeds, though different associations proclaim different numbers according to their standards. Am I supposed to read all that? What did they just say? Facts about cats: too much text I can’t follow @mseckington DON’T DISTRACT
  29. Am I supposed to read all that? too much code

    I’m bored I can’t follow @mseckington DON’T DISTRACT require 'json' require 'rspotify' class HomepageController < ApplicationController def index @tweets = Tweet.all.order('created_at DESC').limit(10) end def search @searchword = params[:user] if @searchword.present? client = Twitter::REST::Client.new do |config| config.consumer_key = ENV['TWITTER_CONSUMER_KEY'] config.consumer_secret = ENV['TWITTER_CONSUMER_SECRET'] config.access_token = ENV['TWITTER_ACCESS_TOKEN'] config.access_token_secret = ENV['TWITTER_ACCESS_TOKEN_SECRET'] end tweets = client.user_timeline(@searchword, count: 5) conn = Faraday.new(:url => 'https://api.dandelion.eu') do |faraday| faraday.request :url_encoded # form-encode POST params faraday.response :logger # log requests to STDOUT faraday.adapter Faraday.default_adapter # make requests with Net::HTTP end @tweets = [] tweets.each do |tweet| converted_response = JSON.parse(response.body) next if converted_response["annotations"].blank? # image_urls = converted_response["annotations"].inject([]){|images, x| x["image"]["thumbnail"] ? images << x["image"]["thumbnail"] : images} # puts image_urls entities = converted_response["annotations"] track = "emptyempty" label = "" entities.each do |entity| label = entity["label"] tracks = RSpotify::Track.search(label) puts tracks.count if tracks.count > 0 track = tracks.first break end end puts track puts label next if track == "emptyempty"
  30. Cat! I can’t read that too busy emoji MY CAT

    IS AWESOME!!! This is Casey: @mseckington DON’T DISTRACT
  31. This is Casey: That cat is adorable! @mseckington DON’T DISTRACT

  32. FOCUS ON ONE PURPOSE PER SLIDE DON’T DISTRACT @mseckington

  33. MAKE IMPORTANT INFORMATION STAND OUT 2 @mseckington

  34. von Restorff effect: Noticeably different things are more likely to

    be remembered than common things. Universal Principles of Design - Lidwell, Holden & Butler @mseckington
  35. Contrast: The state of being strikingly different from something else

    in juxtaposition or close association. Oxford Dictionary @mseckington
  36. @mseckington Slide:ology: The art and science of creating great presentations

    Nancy Duarte
  37. @mseckington COLOUR SHAPE SIZE SHADE PROXIMITY

  38. @mseckington SHADE PROXIMITY COLOUR SHAPE SIZE

  39. COLOUR SHAPE SIZE @mseckington

  40. @mseckington COLOUR SHAPE SIZE

  41. CHOOSE A COLOUR PALETTE @mseckington

  42. @mseckington colorsupplyyy.com

  43. @mseckington colorsupplyyy.com

  44. Cats sleep 75% of their lives @mseckington CONTRAST WITH COLOUR

    CONTRAST WITH COLOUR
  45. “The smallest feline is a masterpiece.” @mseckington CONTRAST WITH COLOUR

    Leonardo da Vinci
  46. CONTRAST WITH COLOUR @mseckington

  47. @mseckington CONTRAST WITH COLOUR

  48. @mseckington COLOUR SHAPE SIZE

  49. USE CONTRASTING FONT TYPES @mseckington AaBb AaBb

  50. @mseckington Google Fonts

  51. @mseckington DESIGN BUNDLES Design Cuts Pixel Buddha DreamBundles The Hungry

    JPEG
  52. @mseckington CONTRAST WITH SHAPE USE CONTRAST TO HIGHLIGHT KEY INFORMATION

  53. @mseckington CONTRAST WITH SHAPE Time spent with cats is never

    wasted. Sigmund Freud
  54. @mseckington CONTRAST WITH SHAPE Time spent with cats is never

    wasted. Sigmund Freud
  55. @mseckington CONTRAST WITH SHAPE > data() list all datasets available

    > movies = data(movies) assign movies data to movies variable
  56. @mseckington COLOUR SHAPE SIZE

  57. @mseckington CONTRAST WITH SIZE 33% of US households own a

    cat
  58. @mseckington CONTRAST WITH SIZE HOW TO CREATE EFFECTIVE SLIDES

  59. @mseckington CONTRAST WITH SIZE How T rain Your Cat T

    o
  60. @mseckington CONTRAST WITH SIZE Questions There Are No Stupid

  61. @mseckington COLOUR SHAPE SIZE

  62. SHOW AND TELL 3 @mseckington

  63. Picture Superiority Effect: Information recall is better when combining text

    and images Universal Principles of Design - Lidwell, Holden & Butler @mseckington
  64. USE VISUALS TO SUPPORT WHAT YOU ARE SAYING @mseckington

  65. PHOTOS SHAPES @mseckington ANIMATIONS ICONS

  66. PHOTOS SHAPES @mseckington ANIMATIONS ICONS

  67. @mseckington FLICKR CREATIVE COMMONS

  68. @mseckington PEXELS

  69. @mseckington DESIGN BUNDLES Design Cuts Pixel Buddha DreamBundles The Hungry

    JPEG
  70. @mseckington USE PHOTOS Cats sleep 75% of their lives https://www.flickr.com/photos/postbear/6221080119/

  71. @mseckington USE PHOTOS Cats sleep 75% of their lives https://www.flickr.com/photos/postbear/6221080119/

  72. @mseckington USE PHOTOS Cats sleep 75% of their lives https://www.flickr.com/photos/postbear/6221080119/

  73. @mseckington USE PHOTOS cats sweat through their paws https://www.flickr.com/photos/stys19850129/35235732502/

  74. @mseckington USE PHOTOS https://www.flickr.com/photos/stys19850129/35235732502/ Cats sweat through their paws

  75. @mseckington USE PHOTOS https://www.flickr.com/photos/stys19850129/35235732502/ Cats sweat through their paws

  76. @mseckington USE PHOTOS https://www.flickr.com/photos/taranos/8081143756/ A kitten’s purr keeps it healthy

  77. @mseckington USE MASKS https://www.flickr.com/photos/taranos/8081143756/ A kitten’s purr keeps it healthy

  78. @mseckington USE MASKS https://www.flickr.com/photos/taranos/8081143756/ A kitten’s purr keeps it healthy

  79. PHOTOS SHAPES @mseckington ANIMATIONS ICONS

  80. @mseckington THE NOUN PROJECT

  81. @mseckington DESIGN BUNDLES Design Cuts Pixel Buddha DreamBundles The Hungry

    JPEG
  82. @mseckington USE ICONS Blogger Event organiser Speaker

  83. PHOTOS SHAPES @mseckington ANIMATIONS ICONS

  84. USE SHAPES @mseckington

  85. @mseckington USE SHAPES 75% Cats sleep of their lives

  86. @mseckington USE SHAPES 75% Cats sleep of their lives

  87. @mseckington USE SHAPES S E N S O R S

    ? E N V I R O N M E N T C A T E F F E C T O R S
  88. @mseckington USE SHAPES STEP 1: GET A CAT STEP 2:

    CUDDLE CAT STEP 3: LET CAT GO
  89. @mseckington USE SHAPES STEP 1: GET A CAT STEP 2:

    CUDDLE CAT STEP 3: LET CAT GO
  90. @mseckington USE SHAPES A long time ago… in 2007… there

    was a girl. hi!
  91. PHOTOS SHAPES @mseckington ANIMATIONS ICONS

  92. DON’T MISUSE ANIMATIONS @mseckington

  93. @mseckington MAGIC MOVE SLIDE 1 SLIDE 2

  94. @mseckington MAGIC MOVE

  95. @mseckington MAGIC MOVE

  96. @mseckington USE ANIMATIONS 1992 2012 Started Miss Geeky Geeks of

    L ondon Finished My Masters
  97. @mseckington 1992 2012 Started Miss Geeky Geeks of L ondon

    Finished My Masters USE ANIMATIONS
  98. PHOTOS SHAPES @mseckington ANIMATIONS ICONS

  99. BE CONSISTENT 4 @mseckington

  100. Consistency: The usability of a system is improved when similar

    parts are expressed in similar ways. Universal Principles of Design - Lidwell, Holden & Butler @mseckington
  101. USE CONSISTENT DESIGNS FOR SLIDES WITH THE SAME PURPOSE @mseckington

  102. IDENTIFY YOUR SLIDE PATTERNS @mseckington

  103. @mseckington SLIDE TYPES BE CONSISTENT 4 @mseckington

  104. @mseckington SLIDE TYPES BE CONSISTENT 4 @mseckington @mseckington Consistency: The

    usability of a system is improved when similar parts are expressed in similar ways. Universal Principles of Design - Lidwell, Holden & Butler
  105. @mseckington SLIDE TYPES BE CONSISTENT 4 @mseckington @mseckington Consistency: The

    usability of a system is improved when similar parts are expressed in similar ways. Universal Principles of Design - Lidwell, Holden & Butler @mseckington SLIDE TYPES Cats sleep 75% of their lives
  106. @mseckington SLIDE TYPES BE CONSISTENT 4 @mseckington @mseckington Consistency: The

    usability of a system is improved when similar parts are expressed in similar ways. Universal Principles of Design - Lidwell, Holden & Butler @mseckington SLIDE TYPES Cats sleep 75% of their lives @mseckington IDENTIFY YOUR SLIDE PATTERNS
  107. @mseckington SLIDE TYPES BE CONSISTENT 4 @mseckington @mseckington Consistency: The

    usability of a system is improved when similar parts are expressed in similar ways. Universal Principles of Design - Lidwell, Holden & Butler @mseckington SLIDE TYPES Cats sleep 75% of their lives @mseckington WHAT IS THE GOAL PRESENTATION? OF A
  108. @mseckington SLIDE TYPES BE CONSISTENT 4 @mseckington @mseckington Consistency: The

    usability of a system is improved when similar parts are expressed in similar ways. Universal Principles of Design - Lidwell, Holden & Butler @mseckington SLIDE TYPES Cats sleep 75% of their lives @mseckington PHOTOS SHAPES ANIMATIONS ICONS
  109. IDENTIFY YOUR SLIDE PATTERNS @mseckington

  110. PRINCIPLES SLIDE 4DESIGN OF @mseckington

  111. MAXIMISE SIGNAL, MINIMISE NOISE @mseckington MAKE IMPORTANT INFORMATION STAND OUT

    BE CONSISTENT SHOW AND TELL 1 2 3 4
  112. @mseckington

  113. @mseckington GOOD PRESENTATIONS ARE ALL ABOUT YOUR AUDIENCE

  114. “There's not much point in spinning a yarn if your

    audience keeps losing the thread.” ― P.K. Shaw @mseckington
  115. Thanks for listening… MELINDA SECKINGTON FUTURELEARN @mseckington @mseckington

  116. @mseckington COMING SOON: BLOG POST VERSION ON MISSGEEKY.COM

  117. https://thenounproject.com/dg.rodolfoalvarez/collection/emotions/ @mseckington