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Getting Paid in 7 Inches or Less

Getting Paid in 7 Inches or Less

Many of us now hop out of cabs without handing anything to the driver. We walk away with our morning coffee, offering the barista only a smile in return. We purchase sofas while riding the bus. The growing ubiquity of mobile devices is causing the biggest shift in commerce since the dawn of the web. Only this time, it’s escaping the confines of our computers and spilling out into every aspect of our daily lives. As designers and technologists, we need to consider the implications of this shift on the things we build, and the people who use them.

In this presentation, I explore the global shift to mobile commerce - which is happening even faster than you think. We will look at emerging hardware and software technologies behind an explosion of experimentation in how we pay for almost everything. We’ll also look at the ways designers and developers can create great experiences in the world of mobile commerce.

A version with notes is available at https://speakerdeck.com/mvboeke/getting-paid-in-7-inches-or-less-with-notes

Michael Boeke

April 09, 2014
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  1. Getting paid in
    7 Inches or less
    Michael Boeke | @mvboeke

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  2. 2
    flic.kr/p/6gL93t

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  3. flic.kr/p/6gL93t

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  4. Image: Uber

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  5. Image: Blue Bottle

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  6. We simplify payments for

    thousands of amazing companies
    Braintree is a full-stack payments platform that makes it
    easy to accept payments in your app or on your website.
    6

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  7. 7
    Our Clients

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  8. Pay your friends instantly
    with the first fun and social
    payment platform. Make
    ultra secure transactions
    without any fees.

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  9. 9
    Mobile Payments Leader
    We power the fastest growing and most
    innovative mobile commerce experiences

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  10. @BenedictEvans
    Mobile is eating the world
    The Startling Truth:

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  11. 11
    Mobile is Eating The World
    Source: Benedict Evans Mobile is Eating the World (page 6)
    Data: Enders Analysis
    1,250
    1,000
    750
    500
    250
    0
    1995 1997 1999 2001 2003 2005 2007 2009 2011 2013e
    GLOBAL ANNUAL UNIT SALES (M)
    PCs Smartphones & tablets

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  12. 12
    Mobile is Eating The World
    Source: Mary Meeker and Liang Wu, 2013 Internet Trends (page 45)

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  13. Mobile traffic as % of global internet traffic
    Mary Meeker / KPCB / Internet Trends D11 Conference
    Source: StatCounter Global Stats, 5/13. Note that PC-based internet data bolstered by streaming.
    25%
    20%
    15%
    10%
    5%
    0
    12/08 12/09
    30%
    12/10 12/11 12/12 12/13E 12/14E
    0.9%
    in 5/09
    2.4%
    in 5/10
    6%
    in 5/11
    10%
    in 5/12
    15%
    in 5/13
    Trendline
    Growing 1.5x
    per year

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  14. 14
    Mobile is eating the world
    Source: Comscore
    55%
    55% of online shopping minutes already occur on mobile

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  15. 15
    Mobile is eating the world
    55% of online shopping minutes already occur on mobile
    Source: Comscore

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  16. Merchandising
    16
    Checkout Context

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  17. -Theodore Sturgeon
    90% of everything is crap
    Sturgeon’s Law:

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  18. 18
    (Image goes here)
    Amazon - the desktop warehouse club
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10

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  19. 19
    Fab - the mobile boutique
    1
    1

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  20. Location services
    Buying history
    Cloud Data

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  21. Merchandising
    21
    Checkout Context

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  22. What’s hard about
    checkout on mobile?
    22

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  23. -Eric S. Raymond
    You are serving the machine
    When you tell a computer things it can deduce,

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  25. Hey baby,
    wanna kill all
    humans?

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  26. One Touch checkout on the first purchase
    26
    Mobile Checkout

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  27. Venmo Touch
    Enter your
    card info once
    1

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  28. Venmo Touch
    Check out with
    a single touch...
    2

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  29. Venmo Touch

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  30. Venmo Touch
    ...across multiple
    mobile apps
    3

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  31. 31
    No redirecting to other pages or apps
    !
    No Venmo account or signup required
    !
    Lightweight but strong security verification
    Seamless
    PAY

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  32. Image: Card.io

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  33. Image: Apple

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  34. Image: Samsung/PayPal

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  35. 35
    Beyond Mobile
    Image: PayPal

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  36. 36
    Beyond Mobile
    Image: Estimote

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  38. 38
    Danger in Magic

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  39. Mike Monteiro, Mule Design
    You are directly responsible for
    what you put into the world.
    How Designers Destroyed the World

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  40. Cool
    40
    Creepy

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  41. Cool
    41
    Creepy

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  42. Cool
    42
    Creepy

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  43. 43
    Transparency Control

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  44. Transparency
    Control

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  46. Thank you.
    www.braintreepayments.com
    © 2013 Braintree Payment Solutions, LLC. All rights reserved.
    mvboeke
    @

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