Getting Paid in 7 Inches or Less

Many of us now hop out of cabs without handing anything to the driver. We walk away with our morning coffee, offering the barista only a smile in return. We purchase sofas while riding the bus. The growing ubiquity of mobile devices is causing the biggest shift in commerce since the dawn of the web. Only this time, it’s escaping the confines of our computers and spilling out into every aspect of our daily lives. As designers and technologists, we need to consider the implications of this shift on the things we build, and the people who use them.

In this presentation, I explore the global shift to mobile commerce - which is happening even faster than you think. We will look at emerging hardware and software technologies behind an explosion of experimentation in how we pay for almost everything. We’ll also look at the ways designers and developers can create great experiences in the world of mobile commerce.

A version with notes is available at https://speakerdeck.com/mvboeke/getting-paid-in-7-inches-or-less-with-notes

Transcript

1. Getting paid in 7 Inches or less Michael Boeke | @mvboeke
2. 2 flic.kr/p/6gL93t
3. flic.kr/p/6gL93t
4. Image: Uber
5. Image: Blue Bottle
6. We simplify payments for
 thousands of amazing companies Braintree is a full-stack payments platform that makes it easy to accept payments in your app or on your website. 6
7. 7 Our Clients
8. Pay your friends instantly with the first fun and social payment platform. Make ultra secure transactions without any fees.
9. 9 Mobile Payments Leader We power the fastest growing and most innovative mobile commerce experiences
10. @BenedictEvans Mobile is eating the world The Startling Truth:
11. 11 Mobile is Eating The World Source: Benedict Evans Mobile is Eating the World (page 6) Data: Enders Analysis 1,250 1,000 750 500 250 0 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013e GLOBAL ANNUAL UNIT SALES (M) PCs Smartphones & tablets
12. 12 Mobile is Eating The World Source: Mary Meeker and Liang Wu, 2013 Internet Trends (page 45)
13. Mobile traffic as % of global internet traffic Mary Meeker / KPCB / Internet Trends D11 Conference Source: StatCounter Global Stats, 5/13. Note that PC-based internet data bolstered by streaming. 25% 20% 15% 10% 5% 0 12/08 12/09 30% 12/10 12/11 12/12 12/13E 12/14E 0.9% in 5/09 2.4% in 5/10 6% in 5/11 10% in 5/12 15% in 5/13 Trendline Growing 1.5x per year
14. 14 Mobile is eating the world Source: Comscore 55% 55% of online shopping minutes already occur on mobile
15. 15 Mobile is eating the world 55% of online shopping minutes already occur on mobile Source: Comscore
16. Merchandising 16 Checkout Context
17. -Theodore Sturgeon 90% of everything is crap Sturgeon’s Law:
18. 18 (Image goes here) Amazon - the desktop warehouse club 1 2 3 4 5 6 7 8 9 10
19. 19 Fab - the mobile boutique 1 1
20. Location services Buying history Cloud Data
21. Merchandising 21 Checkout Context
22. What’s hard about checkout on mobile? 22
23. -Eric S. Raymond You are serving the machine When you tell a computer things it can deduce,
25. Hey baby, wanna kill all humans?
26. One Touch checkout on the first purchase 26 Mobile Checkout
27. Venmo Touch Enter your card info once 1
28. Venmo Touch Check out with a single touch... 2
29. Venmo Touch
30. Venmo Touch ...across multiple mobile apps 3
31. 31 No redirecting to other pages or apps ! No Venmo account or signup required ! Lightweight but strong security verification Seamless PAY
32. Image: Card.io
33. Image: Apple
34. Image: Samsung/PayPal
35. 35 Beyond Mobile Image: PayPal
36. 36 Beyond Mobile Image: Estimote
38. 38 Danger in Magic
39. Mike Monteiro, Mule Design You are directly responsible for what you put into the world. How Designers Destroyed the World
40. Cool 40 Creepy
41. Cool 41 Creepy
42. Cool 42 Creepy
43. 43 Transparency Control
44. Transparency Control
46. Thank you. www.braintreepayments.com © 2013 Braintree Payment Solutions, LLC. All rights reserved. mvboeke @