Introduction to Gamification

Ever wondered how you can put a little fun back into your work? We introduce some basic concepts of Gamification; the use of playful game mechanics in everyday life and work to help increase motivation, encourage greater engagement and foster greater collaboration.

Transcript

1. A Quick Introduction to Gamification Nader Al-Shamma & Jorge Andres Martinez ideasinplay.com @ideasinplay
2. What is Gamification?
3. Who Plays Games?
4. 32.4 Million Gamers 48% 52% Players Ages range from 10 to 65 Source: [1] The Association for UK Interactive Entertainment (https://ukie.org.uk/research#demographics) [2] NewZoo (https://newzoo.com/insights/infographics/the-u-k-gamer-2017/)
5. The average consumer is 24 to 34 years old Source: [1] Internet Advertising Bureau (2014)
6. What is the appeal?
7. Examples Hidden Numbers Progress Bar Medals Loops
8. The Traits Within Gamers Competitor Socialiser Collector Explorer
9. Case Study • […] The 'bonkers' mobile network, proves that the crowd can run your business for you The Telegraph (2015)
10. How do you initiate and teach your customers to accept this crazy new paradigm?
11. Your mission, should you choose to accept it...
14. Mission Accomplished
15. The Result GiffGaff: • 3rd largest virtual network in the UK • Report Revenue of £210M • Rated number 1 for customer satisfaction in the UK. Sources: [1] “Giffgaff, the 'bonkers' mobile network, proves that the crowd can run your business for you”, The Telegraph 2015. [2] “giffgaff ranked best UK telco for customer satisfaction, industry still the worst overall”, European Communications 2017.
16. Quest to Invest
17. Any Questions? Jorge Andres Martinez @Jorgeandmar Nader Al-Shamma @nadershamma Ideas in Play www.ideasinplay.com @ideasinplay hello@ideasinplay.com