How to launch a business website launchco.com

My UpFront Talk on Nov 8th about the Making-Of of our website.

Transcript

1. How to launch a business website launchco.com Nadine Roßa | Up.front Nov 8th 2011 launchco.com
2. S T A R T design & code
3. S T A R T 20% Special super urgent project 40% Part II of super fancy project 60% winter › spring › summer ‚ ☼ ‗ Super fancy project Side-project to super fancy project Private project in between
21. -00:00:23 Have we launched yet? yes, we just did... it was just awesome. fantastic! Let‘s do that again! and again!
22. How to launch a business website
23. How to launch a business website
25. idea first quick draft minmal viable product iterations with feedback result
27. ›the site is built on serve, a lightweight rack-based prototyping framework ›no CMS just erb, sass, and textile files › publishing workflow is based on git › no application server, just apache - and a cron job that generates static CSS and HTML files every 5 minutes › no database, except for the stats which are in a couchdb somewhere in the web › no moving parts on server site is rocket fast!
28. February March April May June July
29. S T A R T 20% Special super urgent project 40% Part II of super fancy project 60% winter › spring › summer ‚ ☼ ‗ Super fancy project Side-project to super fancy project Private project in between
32. Lessons learned
33. Take the time you need but have a *real* deadline. (deadlines you can push yourself don‘t count).
34. Do user-tests and don‘t be afraid do throw away your work.
35. Be your own client. (The pickiest you can imagine)
36. You can build a web agency site without showing a rocket.
37. Thank you. launchco.com and @LAUNCH_CO