biz com 07

visual aids

Transcript

1. Chapter 12 Visual Aids
2. Purposes of Visual Aids •  Improve clarity of complex ideas •  Improve retention of information •  Provide interest and variety Ch 12 - 2
3. Using Visual Aids in Reports • Visual aids help communicate ideas. • Each should have a specific purpose. • Use and placement enhance the effectiveness of your communication. Ch 12 - 3
4. Visual Aids •  Placement •  Identification of visual aids •  Identification of sources Ch 12 - 4
5. Developing Visual Aids • Tables •  Word tables •  Numeric data tables • Charts •  Column charts and bar charts •  Line charts •  Pie charts •  Doughnut charts Ch 12 - 5
6. Word Table Ch 12 - 6
7. Numeric Data Table Ch 12 - 7
8. Simple Bar Chart Ch 12 - 8
9. Multiple-Line Chart Ch 12 - 9
10. Pie Chart Ch 12 - 10
11. Illustrations •  Hierarchy diagram •  Process diagram Ch 12 - 11
12. Hierarchy Diagram Ch 12 - 12
13. Planning and Interpreting Visual Displays •  Planning – use visual aids and multimedia to support a message •  Ethical considerations •  Other planning considerations – color and contrast Ch 12 - 13
14. Visual Presentation Aids •  Slides and transparencies •  Handouts •  Flip charts and posters •  Objects Ch 12 - 14
15. To Improve Retention of Information •  Visual aids promote retention of information. •  Slides and transparencies summarize main points. •  Handouts promote note taking. •  Physical objects appeal to vision and touch. Ch 12 - 15
16. Multimedia Presentations • Include several types of media—visual, sound, action •  Computer presentations •  Audio •  Transitions—dissolves, fades, swipes •  Computer links •  Websites •  Podcasts •  Blogs •  Video clips Ch 12 - 16
17. To Improve Clarity of Complex Ideas •  Tables and graph charts make data comparison easy. Tables present complex numeric data better than charts. •  Hierarchy diagrams present relationships; process diagrams illustrate steps for procedures •  Pie and doughnut charts show relationships of parts to the whole. •  Bar charts compare value variations, different data types at one time, or the same data type over time. •  Multiple-bar charts represent more than one value at one time; stacked-bar charts present values of each part within a variable. Ch 12 - 17
18. To Create Interest and Improve Retention of Information • Illustrations, audio, video, web links, and podcasts emphasize detail and provide variety. • Visuals added to text or used for oral presentations create interest and promote retention of information. • Major points stated briefly and clearly on slides or transparencies aid retention. • Handouts promote note taking and make information available for the future. Ch 12 - 18